Lip Gloss Market Report 2026

The lip gloss market size has grown strongly in recent years. It will grow from $3.99 billion in 2025 to $4.24 billion in 2026 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to growing cosmetic industry expansion, rising influence of beauty trends, increasing demand for lip care cosmetics, expansion of retail cosmetic distribution, growing fashion and lifestyle awareness.

The lip gloss market size is expected to see strong growth in the next few years. It will grow to $5.35 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to rising preference for premium beauty products, increasing online beauty purchases, growing consumer focus on aesthetic enhancement, strengthening brand innovation efforts, expanding youth and fashion-driven cosmetic usage. Major trends in the forecast period include increasing demand for glossy and aesthetic lip products, rising popularity of premium and fashion-driven lip cosmetics, growing adoption of natural and organic cosmetic formulations, expansion of online cosmetic retail and digital beauty platforms, strengthening trend of personalized and expressive beauty products.

The expanding cosmetics industry is expected to drive the growth of the lip gloss market in the coming years. The cosmetics or beauty industry involves the development, manufacturing, marketing, and sale of products intended for personal care, grooming, and appearance enhancement. The growth of the cosmetics industry is supported by continuous innovation, strong social media influence, rising consumer demand, effective digital marketing strategies, and an increasing emphasis on natural and sustainable products. Lip gloss plays an important role in the cosmetics industry by enhancing the lips with a glossy shine, offering subtle color or shimmer to create a youthful, fresh appearance and adaptable makeup looks. For example, in September 2024, according to the U.S. Bureau of Labor Statistics, a US-based Department of Labor agency, average spending on personal care products and services among all consumer units reached $950 in 2023, compared with $866 in 2022. Therefore, the growth of the cosmetics industry is contributing to the expansion of the lip gloss market.

Major companies operating in the lip gloss market are emphasizing the development of innovative products, such as hydrating gel glosses, to strengthen their competitive positioning. Hydrating gel glosses integrate color, shine, and long-lasting moisture through lightweight, non-sticky formulations that enhance lip appearance while delivering care benefits. For instance, in September 2024, Goop Beauty Inc., a US-based personal care company, introduced the Hydra Barrier Gel Gloss, formulated with skin-identical ceramides, hyaluronic acid, and nourishing plant oils. The product provides a protective barrier, deep hydration, and a smooth, plumping finish, aligning with consumer demand for multifunctional lip products. Such innovations help increase consumer engagement, build brand loyalty, and support premium brand positioning, although they may involve higher manufacturing costs and pricing levels that companies must manage carefully to encourage wider adoption in the lip gloss market.

In April 2023, The Estée Lauder Companies Inc., a prominent US-based cosmetics corporation, acquired Tom Ford for $2.8 billion. This acquisition is aimed at leveraging Tom Ford's strong brand reputation and luxury positioning to expand Estée Lauder's portfolio within the high-end beauty segment and capture a larger share of the global market. Tom Ford, renowned for its luxurious lip gloss products featuring high-quality formulations, complements Estée Lauder's strategic goals in the premium beauty sector.

Major companies operating in the lip gloss market report are Procter & Gamble Co., L'Oréal S.A., Neutrogena Corporation, The Estée Lauder Companies Inc., Chanel S.A., Shiseido Company Limited, Coty Inc., Avon Products Inc., Giorgio Armani S.p.A., Makeup Art Cosmetics (MAC), Revlon Group LLC, Oriflame Cosmetics Global SA, Burt's Bees LLC, Maybelline LLC, Kendo Holdings Inc., NARS Cosmetics Inc., ColourPop Cosmetics LLC, Bourjois S.A., Elizabeth Arden Inc., Bo International Ltd., MPlus Cosmetics, Auraline Beauty.

North America was the largest region in the lip gloss market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the lip gloss market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lip gloss market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The lip gloss market consists of sales of clear lip gloss, tinted lip gloss, plumping lip gloss, matte lip gloss, and long-lasting lip gloss. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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