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Global Lipstick Market: Industry Trends, Share, Size, Growth, Opportunity and Forecast 2023-2028

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  • 141 Pages
  • November 2023
  • Region: Global
  • IMARC Group
  • ID: 5912053
The global lipstick market size reached US$ 8.7 Billion in 2022. Looking forward, the market is expected to reach US$ 12.2 Billion by 2028, exhibiting a growth rate (CAGR) of 5.80% during 2022-2028.

Lipstick is a cosmetic product that is used to color the lips and contains oils, pigments, waxes and emollients. It is widely used for enhancing the texture of lips and providing a radiant look to the overall facial appearance. It is manufactured in a multi-stage process that begins with melting and mixing various ingredients, shaping them into tubular molds and then packaging the final product. Nowadays, lipsticks are also being enriched with vitamin E, glycerin and coconut oil to maintain healthy lips. They also act as a lip balm that provides both hydration and color to the lips. They are often worn by both men and women and are among the most commonly used makeup products across the globe.

Lipstick Market Trends

Growing urbanization coupled with increasing working women base across the globe is the key factor driving the growth of the market. The demand for lipsticks has grown substantially among women owing to their escalating purchasing power along with the growing consciousness about physical appearance. Furthermore, e-commerce platforms have brought massive changes to the beauty industry by providing consumers with a well-designed and immersive shopping experience. Attractive price concession along with easy accessibility offered by online retailers has also resulted in increasing product demand. Additionally, aggressive promotional activities by leading brands and established manufacturers on popular social media sites such as Facebook and Instagram are also contributing to burgeoning product demand. Moreover, owing to growing health-consciousness, consumers are increasingly opting for organic and lead-free lipsticks. Other factors such as product premiumization along with the introduction of lipsticks with customizable shades and personalized applicators are also fueling the market growth further.

Key Market Segmentation

This research provides an analysis of the key trends in each sub-segment of the global lipstick market report, along with forecasts at the global and regional level from 2023-2028. The report has categorized the market based on product type, colour, applicator, age group, gender and distribution channel.

Breakup by Product Type:

  • Satin/Sheer
  • Matte
  • Crème
  • Gloss
  • Metallic
  • Shimmer

Breakup by Colour:

  • Red
  • Pink
  • Nude
  • Maroon

Breakup by Applicator:

  • Lipstick Cream
  • Lipstick Palette
  • Lipstick Pencil
  • Lipstick Tube/Stick
  • Liquid Lipstick

Breakup by Age Group:

  • Under 18
  • 18-30
  • 30-40
  • 40-50
  • Above 50

Breakup by Gender:

  • Female
  • Unisex

Breakup by Distribution Channel:

  • Departmental/Grocery Stores
  • Multi Branded Retail Stores
  • Supermarkets and Hypermarkets
  • Exclusive Retail Stores
  • Online Channels

Breakup by Region:

  • North America
  • Asia Pacific
  • Europe
  • Middle East and Africa
  • Latin America

Competitive Landscape

  • The report has also analysed the competitive landscape of the market with some of the key players being L'Oréal SA, Procter & Gamble (P&G) Company, Avon Products, Inc., Shiseido Company, Limited, LVMH Moët Hennessy - Louis Vuitton SE, Estee Lauder Companies Inc., Oriflame Holding AG, Revlon, Inc., Markwins Beauty Brands, Inc., Stargazer Products, Coty Inc., The Clorox Company, DHC Corporation, Johnson& Johnson, Chanel S.A., Inglot Cosmetics, Unilever Group and Rohto Pharmaceutical Co., Ltd.

Key Questions Answered in This Report

1. How big is the global lipstick market?
2. What is the expected growth rate of the global lipstick market during 2023-2028?
3. What are the key factors driving the global lipstick market?
4. What has been the impact of COVID-19 on the global lipstick market?
5. What is the breakup of the global lipstick market based on the product type?
6. What is the breakup of the global lipstick market based on the color?
7. What is the breakup of the global lipstick market based on the applicator?
8. What is the breakup of the global lipstick market based on the age group?
9. What is the breakup of the global lipstick market based on the gender?
10. What is the breakup of the global lipstick market based on the distribution channel?
11. What are the key regions in the global lipstick market?
12. Who are the key players/companies in the global lipstick market?

Table of Contents

1 Preface
2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global Lipstick Market
5.1 Market Overview
5.2 Market Performance
5.3 Impact of COVID-19
5.4 Market Breakup by Product Type
5.5 Market Breakup by Colour
5.6 Market Breakup by Applicator
5.7 Market Breakup by Age Group
5.8 Market Breakup by Gender
5.9 Market Breakup by Distribution Channel
5.10 Market Breakup by Region
5.11 Market Forecast
6 Market Breakup by Product Type
6.1 Satin/Sheer
6.1.1 Market Trends
6.1.2 Market Forecast
6.2 Matte
6.2.1 Market Trends
6.2.2 Market Forecast
6.3 Crème
6.3.1 Market Trends
6.3.2 Market Forecast
6.4 Gloss
6.4.1 Market Trends
6.4.2 Market Forecast
6.5 Metallic
6.5.1 Market Trends
6.5.2 Market Forecast
6.6 Shimmer
6.6.1 Market Trends
6.6.2 Market Forecast
6.7 Others
6.7.1 Market Trends
6.7.2 Market Forecast
7 Market Breakup by Colour
7.1 Red
7.1.1 Market Trends
7.1.2 Market Forecast
7.2 Pink
7.2.1 Market Trends
7.2.2 Market Forecast
7.3 Nude
7.3.1 Market Trends
7.3.2 Market Forecast
7.4 Maroon
7.4.1 Market Trends
7.4.2 Market Forecast
7.5 Others
7.5.1 Market Trends
7.5.2 Market Forecast
8 Market Breakup by Applicator
8.1 Lipstick Cream
8.1.1 Market Trends
8.1.2 Market Forecast
8.2 Lipstick Palette
8.2.1 Market Trends
8.2.2 Market Forecast
8.3 Lipstick Pencil
8.3.1 Market Trends
8.3.2 Market Forecast
8.4 Lipstick Tube/Stick
8.4.1 Market Trends
8.4.2 Market Forecast
8.5 Liquid Lipstick
8.5.1 Market Trends
8.5.2 Market Forecast
9 Market Breakup by Age Group
9.1 Under
9.1.1 Market Trends
9.1.2 Market Forecast
9.2 18-30
9.2.1 Market Trends
9.2.2 Market Forecast
9.3 30-40
9.3.1 Market Trends
9.3.2 Market Forecast
9.4 40-50
9.4.1 Market Trends
9.4.2 Market Forecast
9.5 Above
9.5.1 Market Trends
9.5.2 Market Forecast
10 Market Breakup by Gender
10.1 Female
10.1.1 Market Trends
10.1.2 Market Forecast
10.2 Unisex
10.2.1 Market Trends
10.2.2 Market Forecast
11 Market Breakup by Distribution Channel
11.1 Departmental/Grocery Stores
11.1.1 Market Trends
11.1.2 Market Forecast
11.2 Multi Branded Retail Stores
11.2.1 Market Trends
11.2.2 Market Forecast
11.3 Supermarkets and Hypermarkets
11.3.1 Market Trends
11.3.2 Market Forecast
11.4 Exclusive Retail Stores
11.4.1 Market Trends
11.4.2 Market Forecast
11.5 Online Channels
11.5.1 Market Trends
11.5.2 Market Forecast
11.6 Others
11.6.1 Market Trends
11.6.2 Market Forecast
12 Market Breakup by Region
12.1 North America
12.1.1 Market Trends
12.1.2 Market Forecast
12.2 Asia Pacific
12.2.1 Market Trends
12.2.2 Market Forecast
12.3 Europe
12.3.1 Market Trends
12.3.2 Market Forecast
12.4 Middle East and Africa
12.4.1 Market Trends
12.4.2 Market Forecast
12.5 Latin America
12.5.1 Market Trends
12.5.2 Market Forecast
13 SWOT Analysis
13.1 Overview
13.2 Strengths
13.3 Weaknesses
13.4 Opportunities
13.5 Threats
14 Value Chain Analysis
15 Porter’s Five Forces Analysis
15.1 Overview
15.2 Bargaining Power of Buyers
15.3 Bargaining Power of Suppliers
15.4 Degree of Competition
15.5 Threat of New Entrants
15.6 Threat of Substitutes
16 Price Analysis
17 Competitive Landscape
17.1 Market Structure
17.2 Key Players
17.3 Profiles of Key Players
17.3.1 L'Oréal SA
17.3.2 Procter & Gamble (P&G) Company
17.3.3 Avon Products, Inc.
17.3.4 Shiseido Company, Limited
17.3.5 LVMH Moët Hennessy - Louis Vuitton SE
17.3.6 Estee Lauder Companies Inc.
17.3.7 Oriflame Holding AG
17.3.8 Revlon, Inc.
17.3.9 Markwins Beauty Brands, Inc.
17.3.10 Stargazer Products
17.3.11 Coty Inc.
17.3.12 The Clorox Company
17.3.13 DHC Corporation
17.3.14 Johnson& Johnson
17.3.15 Chanel S.A.
17.3.16 Inglot Cosmetics
17.3.17 Unilever Group
17.3.18 Rohto Pharmaceutical Co., Ltd.

Companies Mentioned

  • L'Oréal SA
  • Procter & Gamble (P&G) Company
  • Avon Products Inc.
  • Shiseido Company
  • Limited
  • LVMH Moët Hennessy – Louis Vuitton SE
  • Estee Lauder Companies Inc.
  • Oriflame Holding AG
  • Revlon Inc.
  • Markwins Beauty Brands Inc.
  • Stargazer Products
  • Coty Inc.
  • The Clorox Company
  • DHC Corporation
  • Johnson& Johnson
  • Chanel S.A.
  • Inglot Cosmetics
  • Unilever Group
  • Rohto Pharmaceutical Co. Ltd.



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