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Global Live Commerce Platforms Market Size, Share & Trends Analysis Report by Category (Apparel & Fashion, Cosmetics & Personal Care, Consumer Electronics, Furnishing), Region (Asia-Pacific, North America), and Segment Forecasts, 2024-2030

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    Report

  • 125 Pages
  • January 2024
  • Region: Global
  • Grand View Research
  • ID: 5936579
Description Jump to:
The global live commerce platforms market is anticipated to reach USD 3.48 billion by 2030, registering a CAGR of 21.2% from 2024 to 2030. Factors, such as increasing demand for online shopping and more engaging & interactive shopping experiences is expected to drive market growth. An exponential rise in smartphone users and high-speed internet availability also contribute to market growth. In addition, the availability of first-party data for e-commerce companies to provide personalized shopping experiences and increasing engagement of the Gen Z population with live commerce platforms support industry growth. Live commerce platforms significantly contribute to the expansion of e-commerce. Platforms, such as Alibaba's Taobao Live and Amazon, have shown an increase in consumer engagement due to live-stream commerce.

For instance, in 2020, Alibaba's Taobao launched an application, a platform that integrates product showcasing with the ability to purchase in real-time. Incorporating augmented reality/virtual reality (AR/VR), artificial intelligence (AI), and 3D technology presents opportunities for enhancing live stream experience. Implementing AR/VR for virtual try-ons, AI-enabled personalized recommendations, and innovative interactive features can improve user engagement with the help of virtual try-ons, product visualization, interactive product demos, and in-store navigation tools. In addition, safe online transactions are crucial for live commerce; thus, a highly reliable payment system is needed to support transactions during peak processing times. A research paper published in June 2023 by KTH Royal Institute of Technology of Sweden reveals that Google's ARCore data shows a 40% adoption rate for mobile AR within the total AR mobile market.

Live Commerce Platforms Market Report Highlights

  • The apparel & fashion category segment dominated th industry with a share if 41.1% in 2023 due to the attractive attributes and interactive nature of live commerce. In October 2023, during Amazon's Great Indian Festival, more than 1,000 hours of livestreams were held on Amazon Live. Over 300 influencers assisting customers in making purchase decisions and 18 hours of live streaming helped the company achieve an all-time high viewership
  • The consumer electronics segment is expected to grow at the fastest CAGR from 2024 to 2030. The market is growing in this segment due to its ability to offer real-time demonstrations and in-depth insights into technological products. The rising trend of connected homes supports smart appliance penetration globally. Electronic appliances with voice assistance and internet connectivity are widely adopted for convenient usage. In August 2021, Samsung launched India's first live online shopping platform,' Samsung Now,' and held a pre-booking event for mobile devices, such as the Galaxy Z Fold3 5G and Galaxy Z Flip3 5G
  • Asia-Pacific led the market in 2023. The region has shown a high internet penetration rate and widespread smartphone usage, creating several potential customers. Social media platforms have become integral to daily life, providing live commerce platforms with a direct channel to reach their target audience. According to the Statistical Report on China's Internet Development, the number of users for live streaming in China grew to 716 million as of June 2022, an increase of 12.90 million from December 2021, accounting for 68.1% of all Internet users in the country. Moreover, the user count for live-streaming e-commerce has reached 469 million, an increase of 5.33 million from the end of 2021, accounting for 44.6% of all internet users
  • In August 2023, CommentSold announced a partnership with TikTok Shop that enables live commerce integration in the U.S. CommentSold merchants can now smoothly stream live events on TikTok using the CommentSold platform along with complete integrated live streaming production, sales, and communication management with TikTok Shop


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Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation and Scope
1.2. Market Definitions
1.3. Research Methodology
1.3.1. Information Procurement
1.3.2. Information or Data Analysis
1.3.3. Market Formulation & Data Visualization
1.3.4. Data Validation & Publishing
1.4. Research Scope and Assumptions
1.4.1. List of Data Sources
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.3. Competitive Insights
Chapter 3. Live Commerce Platform Market Variables, Trends, & Scope
3.1. Market Introduction/Lineage Outlook
3.2. Market Size and Growth Prospects (USD Million)
3.3. Industry Value Chain Analysis
3.4. Market Dynamics
3.4.1. Market Drivers Analysis
3.4.1.1. Growth of e-commerce and technological advancement
3.4.1.2. Growth opportunity for employment and entrepreneurship
3.4.2. Market Restraints Analysis
3.4.2.1. Technological challenges and infrastructure in developing countries
3.4.3. Industry Opportunities
3.4.4. Industry Challenges
3.5. Live Commerce Platform Market Analysis Tools
3.5.1. Porter’s Analysis
3.5.1.1. Bargaining power of the suppliers
3.5.1.2. Bargaining power of the buyers
3.5.1.3. Threats of substitution
3.5.1.4. Threats from new entrants
3.5.1.5. Competitive rivalry
3.5.2. PESTEL Analysis
3.5.2.1. Political landscape
3.5.2.2. Economic landscape
3.5.2.3. Social landscape
3.5.2.4. Technological landscape
3.5.2.5. Environmental landscape
3.5.2.6. Legal landscape
Chapter 4. Live Commerce Platform Market: Category Estimates & Trends Analysis
4.1. Segment Dashboard
4.2. Live Commerce Platform Market: Category Movement Analysis, 2023 & 2030 (USD Million)
4.3. Apparel & Fashion
4.3.1. Apparel & Fashion Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.4. Cosmetics & Personal Care
4.4.1. Cosmetics & Personal Care Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.5. Consumer Electronics
4.5.1. Consumer Electronics Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.6. Furnishing
4.6.1. Furnishing Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.7. Entertainment
4.7.1. Entertainment Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
4.8. Others
4.8.1. Others Market Revenue Estimates and Forecasts, 2018-2030 (USD Million)
Chapter 5. Live Commerce Platform Market: Regional Estimates & Trends Analysis
5.1. Live Commerce Platform Market Share, by Region, 2023 & 2030 (USD Million)
5.2. North America
5.2.1. North America live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.2.2. U.S.
5.2.2.1. U.S. live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.2.3. Canada
5.2.3.1. Canada live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3. Europe
5.3.1. Europe live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3.2. UK
5.3.2.1. UK live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3.3. Germany
5.3.3.1. Germany live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3.4. France
5.3.4.1. France live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3.5. Italy
5.3.5.1. Italy live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3.6. Spain
5.3.6.1. Spain live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.3.7. The Netherlands
5.3.7.1. The Netherlands live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.4. Asia-Pacific
5.4.1. Asia-Pacific live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.4.2. China
5.4.2.1. China live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.4.3. Japan
5.4.3.1. Japan live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.4.4. India
5.4.4.1. India live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.4.5. South Korea
5.4.5.1. South Korea live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.4.6. Australia
5.4.6.1. Australia live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.5. Latin America
5.5.1. Latin America live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.5.2. Brazil
5.5.2.1. Brazil live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.5.3. Mexico
5.5.3.1. Mexico live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.5.4. Argentina
5.5.4.1. Argentina live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.6. Middle East and Africa
5.6.1. Middle East and Africa live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.6.2. Saudi Arabia
5.6.2.1. Saudi Arabia live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.6.3. UAE
5.6.3.1. UAE live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
5.6.4. South Africa
5.6.4.1. South Africa live commerce platform market estimates and forecasts, 2018-2030 (USD Million)
Chapter 6. Competitive Landscape
6.1. Recent Developments & Impact Analysis by Key Market Participants
6.2. Company Categorization
6.3. Company Market Positioning
6.4. Company Market Share Analysis
6.5. Company Heat Map Analysis
6.6. Strategy Mapping
6.6.1. Expansion
6.6.2. Mergers & Acquisition
6.6.3. Partnerships & Collaborations
6.6.4. New Product Launches
6.6.5. Research And Development
6.7. Company Profiles
6.7.1. CommentSold
6.7.1.1. Participant’s overview
6.7.1.2. Financial performance
6.7.1.3. Product benchmarking
6.7.1.4. Recent developments/ strategic initiatives
6.7.2. GhostRetail, Inc.
6.7.2.1. Participant’s overview
6.7.2.2. Financial performance
6.7.2.3. Product benchmarking
6.7.2.4. Recent developments/ strategic initiatives
6.7.3. Firework
6.7.3.1. Participant’s overview
6.7.3.2. Financial performance
6.7.3.3. Product benchmarking
6.7.3.4. Recent developments/ strategic initiatives
6.7.4. ShopShops
6.7.4.1. Participant’s overview
6.7.4.2. Financial performance
6.7.4.3. Product benchmarking
6.7.4.4. Recent developments/ strategic initiatives
6.7.5. TalkShopLive
6.7.5.1. Participant’s overview
6.7.5.2. Financial performance
6.7.5.3. Product benchmarking
6.7.5.4. Recent developments/ strategic initiatives
6.7.6. Restream, Inc.
6.7.6.1. Participant’s overview
6.7.6.2. Financial performance
6.7.6.3. Product benchmarking
6.7.6.4. Recent developments/ strategic initiatives
6.7.7. Bambuser AB
6.7.7.1. Participant’s overview
6.7.7.2. Financial performance
6.7.7.3. Product benchmarking
6.7.7.4. Recent developments/ strategic initiatives
6.7.8. Livescale
6.7.8.1. Participant’s overview
6.7.8.2. Financial performance
6.7.8.3. Product benchmarking
6.7.8.4. Recent developments/ strategic initiatives
6.7.9. giosg.com Ltd.
6.7.9.1. Participant’s overview
6.7.9.2. Financial performance
6.7.9.3. Product benchmarking
6.7.9.4. Recent developments/ strategic initiatives
6.7.10. Klarna Bank AB (publ)
6.7.10.1. Participant’s overview
6.7.10.2. Financial performance
6.7.10.3. Product benchmarking
6.7.10.4. Recent developments/ strategic initiatives
List of Tables
Table 1 List of abbreviation
Table 2 Live commerce platform market 2018-2030 (USD Million)
Table 3 Global market estimates and forecasts by region, 2018-2030 (USD Million)
Table 4 Global market estimates and forecasts by category, 2018-2030 (USD Million)
Table 5 North America live commerce platform market by category, 2018-2030 (USD Million)
Table 6 North America live commerce platform market by region, 2018-2030 (USD Million)
Table 7 U.S. live commerce platform market by category, 2018-2030 (USD Million)
Table 8 Canada live commerce platform market by category, 2018-2030 (USD Million)
Table 9 Europe live commerce platform market by category, 2018-2030 (USD Million)
Table 10 Europe live commerce platform market by region, 2018-2030 (USD Million)
Table 11 Germany live commerce platform market by category, 2018-2030 (USD Million)
Table 12 UK live commerce platform market by category, 2018-2030 (USD Million)
Table 13 France live commerce platform market by category, 2018-2030 (USD Million)
Table 14 Italy live commerce platform market by category, 2018-2030 (USD Million)
Table 15 Spain live commerce platform market by category, 2018-2030 (USD Million)
Table 16 The Netherlands live commerce platform market by category, 2018-2030 (USD Million)
Table 17 Asia-Pacific live commerce platform market by category, 2018-2030 (USD Million)
Table 18 Asia-Pacific live commerce platform market by region, 2018-2030 (USD Million)
Table 19 China live commerce platform market by category, 2018-2030 (USD Million)
Table 20 Japan live commerce platform market by category, 2018-2030 (USD Million)
Table 21 India live commerce platform market by category, 2018-2030 (USD Million)
Table 22 South Korea live commerce platform market by category, 2018-2030 (USD Million)
Table 23 Australia live commerce platform market by category, 2018-2030 (USD Million)
Table 24 Latin America live commerce platform market by category, 2018-2030 (USD Million)
Table 25 Latin America live commerce platform market by region, 2018-2030 (USD Million)
Table 26 Brazil live commerce platform market by category, 2018-2030 (USD Million)
Table 27 Mexico live commerce platform market by category, 2018-2030 (USD Million)
Table 28 Argentina live commerce platform market by category, 2018-2030 (USD Million)
Table 29 Middle East & Africa live commerce platform market by category, 2018-2030 (USD Million)
Table 30 Middle East & Africa live commerce platform market by region, 2018-2030 (USD Million)
Table 31 Saudi Arabia live commerce platform market by category, 2018-2030 (USD Million)
Table 32 UAE live commerce platform market by category, 2018-2030 (USD Million)
Table 33 South Africa live commerce platform market by category, 2018-2030 (USD Million)
List of Figures
Fig. 1 Market research process
Fig. 2 Live Commerce Platform Market Segmentation
Fig. 3 Live Commerce Platform Category Landscape
Fig. 4 Information Procurement
Fig. 5 Data Analysis Models
Fig. 6 Market Formulation and Validation
Fig. 7 Data Validating & Publishing
Fig. 8 Market Snapshot
Fig. 9 Segment Snapshot (1/2)
Fig. 10 Segment Snapshot (2/2)
Fig. 11 Competitive Landscape Snapshot
Fig. 12 Live Commerce Platform - Market Size and Growth Prospects (USD Million)
Fig. 13 Live Commerce Platform Market: Industry Value Chain Analysis
Fig. 14 Live Commerce Platform Market: Market Dynamics
Fig. 15 Live Commerce Platform Market: PORTER’s Analysis
Fig. 16 Live Commerce Platform Market: PESTEL Analysis
Fig. 17 Live Commerce Platform Market Share by Category, 2023 & 2030 (USD Million)
Fig. 18 Live Commerce Platform Market, by Category: Market Share, 2023 & 2030
Fig. 19 Apparel & Fashion Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Fig. 20 Cosmetics & Personal Care Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Fig. 21 Consumer Electronics Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Fig. 22 Furnishing Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Fig. 23 Entertainment Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Fig. 24 Others Market Estimates & Forecasts, 2018-2030 (Revenue, USD Million)
Fig. 25 Live Commerce Platform Market Revenue, by Region, 2023 & 2030 (USD Million)
Fig. 26 Regional Marketplace: Key Takeaways
Fig. 27 North America Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 28 U.S. Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 29 Canada Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 30 Europe Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 31 UK Live Commerce Platform Market Estimates and Forecasts, 2018-2030) (USD Million)
Fig. 32 Germany Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 33 France Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 34 Italy Live Commerce Platform Market Estimates and Forecasts, 2018-2030) (USD Million)
Fig. 35 Spain Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 36 The Netherlands Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 37 Asia-Pacific Live Commerce Platform Market Estimates and Forecast, 2018-2030 (USD Million)
Fig. 38 China Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 39 Japan Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 40 India Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 41 South Korea Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 42 Australia Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 43 Latin America Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 44 Brazil Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 45 Mexico Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 46 Argentina Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 47 MEA Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 48 Saudi Arabia Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 49 UAE Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 50 South Africa Live Commerce Platform Market Estimates and Forecasts, 2018-2030 (USD Million)
Fig. 51 Key Company Categorization
Fig. 52 Company Market Positioning
Fig. 53 Key Company Market Share Analysis, 2023
Fig. 54 Strategic Framework

Companies Mentioned

  • CommentSold
  • GhostRetail, Inc.
  • Firework
  • ShopShops
  • TalkShopLive
  • Restream, Inc.
  • Bambuser AB
  • Livescale
  • giosg.com Ltd.
  • Klarna Bank AB (publ)

Methodology

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Table Information

Report AttributeDetails
No. of Pages125
PublishedJanuary 2024
Forecast Period2023 - 2030
Estimated Market Value ( USD ) in 2023 $ 918.9 Million
Forecasted Market Value ( USD ) by 2030 $ 3480 Million
Compound Annual Growth Rate21.2%
Regions CoveredGlobal
No. of Companies Mentioned10

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About the Live Streaming E Commerce Market

Live streaming e-commerce is a form of e-commerce that allows customers to purchase goods and services in real-time through an online platform. This type of e-commerce is becoming increasingly popular as it allows customers to interact with the seller and ask questions about the product or service before making a purchase. Live streaming e-commerce also allows customers to view the product or service in real-time, giving them a better understanding of what they are buying. Live streaming e-commerce is enabled by the internet, which allows customers to access the platform from anywhere in the world. This type of e-commerce also allows sellers to reach a wider audience, as customers can view the product or service from any location. Some companies in the live streaming e-commerce market include Amazon Live, eBay Live, Shopify Live, and Alibaba Live. These companies provide customers with a platform to purchase goods and services in real-time, as well as the ability to interact with the seller. Show Less Read more

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