The lottery market size has grown strongly in recent years. It will grow from $283.71 billion in 2023 to $311.11 billion in 2024 at a compound annual growth rate (CAGR) of 9.7%. The growth in the historic period can be attributed to legislation and regulation, consumer spending trends, marketing and promotion strategies, jackpot sizes and prizes, charitable contributions.
The lottery market size is expected to see strong growth in the next few years. It will grow to $424.77 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to innovation in game formats, global market expansion, integration of cryptocurrency, regulatory changes, demographic targeting. Major trends in the forecast period include digital transformation and online platforms, technological advancements, blockchain for transparency and security, innovative game formats and themes, focus on responsible gaming.
The increasing penetration of online lotteries is expected to boost the growth of the lottery market going forward. Online lottery refers to a broad term that encompasses games offered on websites or played through mobile apps, USSD (text-based messaging similar to SMS), and other internet-enabled tools. Many accessible online lottery systems allow participants to buy tickets and access results from any location; as a result, many more individuals engage in the lottery, making it more broadly available than ever before. For instance, according to a report published by Jackpocket Inc., a US-based officially licensed third-party lottery app, in 2021, digital lottery play increased in every state, where Jackpocket operated, ranging from 29.7% (Minnesota) to 1,084.9% (Ohio). Furthermore, across all the states where Jackpocket is accessible, total winnings have increased by 387.1% since Q2 2020. Jackpocket users over 55 prefer to utilize the mobile web (46.4%), while those between the ages of 26 and 35 choose iOS (17.4%). Therefore, the increasing penetration of online lotteries is driving the growth of the lottery market.
An increase in smartphone penetration is expected to propel the growth of the lottery market going forward. A smartphone is a handheld mobile device that integrates various functions, such as communication, internet access, and computing capabilities, into a single device. Smartphones facilitate lottery participation by enabling users to conveniently purchase tickets, check results, and receive notifications, streamlining the entire lottery experience. For instance, in November 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the increase in smartphone penetration is driving the growth of the lottery market.
Technological advancement is the key trend gaining popularity in the lottery market. Major companies operating in the lottery market are focusing on developing new technologies. For instance, in March 2021, Scientific Games, a US-based provider of gambling products and services to lottery and gambling organizations, launched lottery retail solutions for instant game purchases in the checkout line with SCiQ InLane technology. The technology's unique feature is its automated instant game dispensing system located beneath the retail checkout counter with a highly visible, dynamic menu display of the games for sale. SCiQ InLane is the first solution that safely interfaces with the retailer's point-of-sale system to enable the sale of lottery instant games using technology from payments partner Blackhawk Network.
Major companies operating in the lottery market are focusing on developing innovative scratch games to address evolving consumer demands and enhance engagement. Innovative scratch games are modern, interactive variations of traditional scratch-off lottery tickets, often incorporating digital elements and creative gameplay features. For instance, in October 2023, Scientific Games, a US-based provider of gambling products and services, launched Punch N’ Play in North America, introducing an innovative folded card format with intuitive coordinate-based gameplay and featuring perforated holes for additional winning opportunities. This scratch ticket offers a fresh gaming encounter where players mark coordinates, match symbols on a grid, and unfold the ticket for continued chances to win through scratching and punching out holes for more prizes.
In March 2023, Allwyn, a UK-based lottery service provider, acquired Camelot Lottery Solutions for an undisclosed amount. The acquisition is anticipated to be advantageous for the group's businesses in Illinois. As a result of the acquisition, Allwyn is now the sole shareholder of the businesses that make up Camelot Lottery Solutions. Camelot Lottery Solutions is a UK-based company that offers a range of purpose-built solutions to help lotteries.
Major companies operating in the lottery market report are UK National Lottery, New York Lottery, California State Lottery, The Texas Lottery, Singapore Pools Limited, Michigan Lottery, The Hong Kong Jockey Club, Virginia Lottery, International Game Technology, INTRALOT, New Jersey Lottery, Française des Jeux, Scientific Games Corporation, Light & Wonder Inc., The Florida Lottery, Loto-Québec, Ontario Lottery and Gaming Corporation, Tennessee Education Lottery Corporation, Pennsylvania Lottery, Lotterywest, Oregon Lottery, Colorado Lottery, Sisal S.p.A., Minnesota State Lottery, Atlantic Lottery Corporation, Pollard Banknote Limited, Camelot UK Lotteries Ltd., Georgia Lottery Corporation, Jackpocket Inc., New Zealand Lotteries Commission, Jumbo Interactive Limited, China LotSynergy Holdings Limited, Arizona State Lottery.
North America was the largest region in the lottery market in 2023. The regions covered in the lottery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lottery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The main types of lotteries are the lotto, quizzes type lottery, numbers game, scratch-off instant games, terminal-based games, and others. Lotto refers to a chance game in which players attempt to match the numbers on their cards to those that are drawn from a container, and is used to raise money. These are based on offline and online platform for online lottery, lottery store applications.
The lottery market research report is one of a series of new reports that provides lottery market statistics, including lottery industry global market size, regional shares, competitors with a lottery market share, detailed lottery market segments, market trends, and opportunities, and any further data you may need to thrive in the lottery industry. This lottery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lottery market includes revenues earned by entities by providing services such as gaming systems, retail point-of-sale technology, digital and sports betting solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
The lottery market size is expected to see strong growth in the next few years. It will grow to $424.77 billion in 2028 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to innovation in game formats, global market expansion, integration of cryptocurrency, regulatory changes, demographic targeting. Major trends in the forecast period include digital transformation and online platforms, technological advancements, blockchain for transparency and security, innovative game formats and themes, focus on responsible gaming.
The increasing penetration of online lotteries is expected to boost the growth of the lottery market going forward. Online lottery refers to a broad term that encompasses games offered on websites or played through mobile apps, USSD (text-based messaging similar to SMS), and other internet-enabled tools. Many accessible online lottery systems allow participants to buy tickets and access results from any location; as a result, many more individuals engage in the lottery, making it more broadly available than ever before. For instance, according to a report published by Jackpocket Inc., a US-based officially licensed third-party lottery app, in 2021, digital lottery play increased in every state, where Jackpocket operated, ranging from 29.7% (Minnesota) to 1,084.9% (Ohio). Furthermore, across all the states where Jackpocket is accessible, total winnings have increased by 387.1% since Q2 2020. Jackpocket users over 55 prefer to utilize the mobile web (46.4%), while those between the ages of 26 and 35 choose iOS (17.4%). Therefore, the increasing penetration of online lotteries is driving the growth of the lottery market.
An increase in smartphone penetration is expected to propel the growth of the lottery market going forward. A smartphone is a handheld mobile device that integrates various functions, such as communication, internet access, and computing capabilities, into a single device. Smartphones facilitate lottery participation by enabling users to conveniently purchase tickets, check results, and receive notifications, streamlining the entire lottery experience. For instance, in November 2023, according to Uswitch Limited, a UK-based financial conduct authority, beginning in 2022, there were 71.8 million mobile connections in the UK, a 3.8% (or around 2.6 million) increase over 2021. The UK population is expected to grow to 68.3 million by 2025, of which 95% (or around 65 million individuals) will own a smartphone. Therefore, the increase in smartphone penetration is driving the growth of the lottery market.
Technological advancement is the key trend gaining popularity in the lottery market. Major companies operating in the lottery market are focusing on developing new technologies. For instance, in March 2021, Scientific Games, a US-based provider of gambling products and services to lottery and gambling organizations, launched lottery retail solutions for instant game purchases in the checkout line with SCiQ InLane technology. The technology's unique feature is its automated instant game dispensing system located beneath the retail checkout counter with a highly visible, dynamic menu display of the games for sale. SCiQ InLane is the first solution that safely interfaces with the retailer's point-of-sale system to enable the sale of lottery instant games using technology from payments partner Blackhawk Network.
Major companies operating in the lottery market are focusing on developing innovative scratch games to address evolving consumer demands and enhance engagement. Innovative scratch games are modern, interactive variations of traditional scratch-off lottery tickets, often incorporating digital elements and creative gameplay features. For instance, in October 2023, Scientific Games, a US-based provider of gambling products and services, launched Punch N’ Play in North America, introducing an innovative folded card format with intuitive coordinate-based gameplay and featuring perforated holes for additional winning opportunities. This scratch ticket offers a fresh gaming encounter where players mark coordinates, match symbols on a grid, and unfold the ticket for continued chances to win through scratching and punching out holes for more prizes.
In March 2023, Allwyn, a UK-based lottery service provider, acquired Camelot Lottery Solutions for an undisclosed amount. The acquisition is anticipated to be advantageous for the group's businesses in Illinois. As a result of the acquisition, Allwyn is now the sole shareholder of the businesses that make up Camelot Lottery Solutions. Camelot Lottery Solutions is a UK-based company that offers a range of purpose-built solutions to help lotteries.
Major companies operating in the lottery market report are UK National Lottery, New York Lottery, California State Lottery, The Texas Lottery, Singapore Pools Limited, Michigan Lottery, The Hong Kong Jockey Club, Virginia Lottery, International Game Technology, INTRALOT, New Jersey Lottery, Française des Jeux, Scientific Games Corporation, Light & Wonder Inc., The Florida Lottery, Loto-Québec, Ontario Lottery and Gaming Corporation, Tennessee Education Lottery Corporation, Pennsylvania Lottery, Lotterywest, Oregon Lottery, Colorado Lottery, Sisal S.p.A., Minnesota State Lottery, Atlantic Lottery Corporation, Pollard Banknote Limited, Camelot UK Lotteries Ltd., Georgia Lottery Corporation, Jackpocket Inc., New Zealand Lotteries Commission, Jumbo Interactive Limited, China LotSynergy Holdings Limited, Arizona State Lottery.
North America was the largest region in the lottery market in 2023. The regions covered in the lottery market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the lottery market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The main types of lotteries are the lotto, quizzes type lottery, numbers game, scratch-off instant games, terminal-based games, and others. Lotto refers to a chance game in which players attempt to match the numbers on their cards to those that are drawn from a container, and is used to raise money. These are based on offline and online platform for online lottery, lottery store applications.
The lottery market research report is one of a series of new reports that provides lottery market statistics, including lottery industry global market size, regional shares, competitors with a lottery market share, detailed lottery market segments, market trends, and opportunities, and any further data you may need to thrive in the lottery industry. This lottery market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.
The lottery market includes revenues earned by entities by providing services such as gaming systems, retail point-of-sale technology, digital and sports betting solutions. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
Table of Contents
1. Executive Summary2. Lottery Market Characteristics3. Lottery Market Trends and Strategies32. Global Lottery Market Competitive Benchmarking33. Global Lottery Market Competitive Dashboard34. Key Mergers and Acquisitions in the Lottery Market
4. Lottery Market - Macro Economic Scenario
5. Global Lottery Market Size and Growth
6. Lottery Market Segmentation
7. Lottery Market Regional and Country Analysis
8. Asia-Pacific Lottery Market
9. China Lottery Market
10. India Lottery Market
11. Japan Lottery Market
12. Australia Lottery Market
13. Indonesia Lottery Market
14. South Korea Lottery Market
15. Western Europe Lottery Market
16. UK Lottery Market
17. Germany Lottery Market
18. France Lottery Market
19. Italy Lottery Market
20. Spain Lottery Market
21. Eastern Europe Lottery Market
22. Russia Lottery Market
23. North America Lottery Market
24. USA Lottery Market
25. Canada Lottery Market
26. South America Lottery Market
27. Brazil Lottery Market
28. Middle East Lottery Market
29. Africa Lottery Market
30. Lottery Market Competitive Landscape and Company Profiles
31. Lottery Market Other Major and Innovative Companies
35. Lottery Market Future Outlook and Potential Analysis
36. Appendix
Executive Summary
Lottery Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses on lottery market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase
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- Assess the Russia-Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
- Measure the impact of high global inflation on market growth.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on the latest market shares.
- Benchmark performance against key competitors.
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- Report will be updated with the latest data and delivered to you with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Where is the largest and fastest growing market for lottery? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.
The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include:
- The impact of sanctions, supply chain disruptions, and altered demand for goods and services due to the Russian Ukraine war, impacting various macro-economic factors and parameters in the Eastern European region and its subsequent effect on global markets.
- The impact of higher inflation in many countries and the resulting spike in interest rates.
- The continued but declining impact of COVID-19 on supply chains and consumption patterns.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth. It covers the growth trajectory of COVID-19 for all regions, key developed countries and major emerging markets.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The trends and strategies section analyses the shape of the market as it emerges from the crisis and suggests how companies can grow as the market recovers.
Report Scope
Markets Covered:1) By Type: The Lotto; Quizzes Type Lottery; Numbers Game; Scratch-off Instant Games; Terminal-based Games; Other Types
2) By Platform: Offline; Online
3) By Application: Online lottery; Lottery Store
Key Companies Mentioned: UK National Lottery; New York Lottery; California State Lottery; The Texas Lottery; Singapore Pools Limited
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes
Delivery Format: PDF, Word and Excel Data Dashboard
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- UK National Lottery
- New York Lottery
- California State Lottery
- The Texas Lottery
- Singapore Pools Limited
- Michigan Lottery
- The Hong Kong Jockey Club
- Virginia Lottery
- International Game Technology
- INTRALOT
- New Jersey Lottery
- Française des Jeux
- Scientific Games Corporation
- Light & Wonder Inc.
- The Florida Lottery
- Loto-Québec
- Ontario Lottery and Gaming Corporation
- Tennessee Education Lottery Corporation
- Pennsylvania Lottery
- Lotterywest
- Oregon Lottery
- Colorado Lottery
- Sisal S.p.A.
- Minnesota State Lottery
- Atlantic Lottery Corporation
- Pollard Banknote Limited
- Camelot UK Lotteries Ltd.
- Georgia Lottery Corporation
- Jackpocket Inc.
- New Zealand Lotteries Commission
- Jumbo Interactive Limited
- China LotSynergy Holdings Limited
- Arizona State Lottery
Methodology
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