Luxury SUV Global Market Report 2024

The luxury suv market size has grown rapidly in recent years. It will grow from $4.03 billion in 2023 to $4.53 billion in 2024 at a compound annual growth rate (CAGR) of 12.4%. The expansion observed in the historical period can be ascribed to factors such as consumer preferences, economic growth, safety features, brand image, and fuel efficiency.

The luxury suv market size is expected to see rapid growth in the next few years. It will grow to $6.98 billion in 2028 at a compound annual growth rate (CAGR) of 11.4%. The anticipated growth in the forecast period can be attributed to factors such as autonomous driving, customization and personalization, urbanization trends, subscription models, and the use of sustainability and eco-friendly materials. Key trends expected in this period encompass the digital customer experience, electric and hybrid technology, technological advancements, integration of artificial intelligence, and the utilization of augmented reality (AR) displays.

The increasing popularity of luxury sport utility vehicles (SUVs) is anticipated to propel the expansion of the luxury SUV market in the future. A luxury SUV is defined as a full-sized sport utility vehicle that includes various extras in its pricing. These vehicles are favored for their incorporation of the latest safety features, which not only assist in case of an accident but also help prevent such incidents. For example, a report from CarExpert Pty Ltd, an Australia-based automotive news, reviews, and video website publisher, highlighted the Jaguar F-Pace SUV as the best-selling vehicle for the brand in Australia in 2023, with 48 sales. Maserati also sold thirty-one Grecale SUVs in the same year, and Volo's XC40 luxury SUV experienced an 18.7% increase in sales compared to 2022, totaling 1,505 units. Consequently, the growing preference for luxury SUVs is a driving force behind the expansion of the luxury SUV market.

The increasing emphasis on fuel efficiency is poised to drive the growth of the luxury SUV market in the future. Fuel efficiency refers to a vehicle's ability to maximize useful output for a given input of fuel or energy. Luxury SUVs have made significant advancements in enhancing fuel efficiency by offering hybrid and electric options, incorporating start-stop technology, utilizing efficient powertrains and regenerative braking systems, and featuring sophisticated computer systems that optimize various parameters for maximum efficiency. Consumers entering the luxury car market increasingly prioritize environmental responsibility and fuel efficiency alongside traditional luxury attributes. For instance, a report from LendingTree, a US-based internet lending marketplace, in August 2023 indicated a consistent improvement in fuel economy over the past three decades. The average fuel efficiency of all automobiles increased by 101.5%, from 13.1 to 26.4 mpg, while cars specifically saw a 146.7% increase, rising from 13.5 to 33.3 mpg. Hence, the growing demand for fuel efficiency is a key driver of the luxury SUV market's growth.


Product innovation stands out as a key trend gaining traction in the luxury SUV market, with major companies in the sector dedicated to developing inventive products to fortify their market positions. For example, in February 2022, Aston Martin Lagonda, a UK-based car manufacturer, introduced the DBX707, a non-electric SUV distinguished by its 4.0-liter twin-turbocharged engine, capable of generating 707 brake horsepower (equivalent to 697 horsepower) and accelerating from 0 to 62 mph in just 3.3 seconds. This vehicle is poised to be recognized as the epitome of ultra-luxury and high-performance sports utility vehicles.

Prominent companies in the luxury SUV market are actively creating new products, such as ultra-luxury SUVs, to gain a competitive advantage. Ultra-luxury SUVs are characterized by opulent features, cutting-edge technology, exquisite craftsmanship, and powerful performance. In June 2021, Mercedes-Benz AG, a Germany-based luxury automobile manufacturer, launched the Mercedes-Maybach GLS 600 4MATIC, an ultra-luxury SUV with a top speed of 290 km/h (190 mph) and the ability to accelerate from 0 to 60 mph in 4.8 seconds. Powered by a 4.0-liter V8 biturbo engine with mild hybrid drive, it generates 550 horsepower and 538 lb-ft of torque. This vehicle embodies the pinnacle of automotive engineering, offering optimum comfort and cutting-edge technology, with features such as 22-inch Maybach multispoke alloy wheels, a 9G-TRONIC 9-speed automatic transmission, and a 4-wheel independent double-wishbone front/multilink rear suspension with self-leveling E-ACTIVE.

In March 2022, BMW AG, a Germany-based luxury vehicle manufacturer, acquired Alpina Burkard Bovensiepen GmbH & Co. KG for an undisclosed amount. This acquisition is expected to integrate Alpina into the BMW Group by 2025, with production transitioning from the original Buchloe headquarters to BMW's facilities. With the acquisition of trademark rights, BMW aims to influence the long-term development of the esteemed Alpina brand, known for its high-performance automobiles. Alpina Burkard Bovensiepen GmbH & Co. KG is a Germany-based automobile manufacturer.

Major companies operating in the luxury suv market report are Toyota Motor Corporation, Mercedes-Benz Group AG, General Motors Company, Tesla Inc., Audi AG, Porsche AG, Jeep, Bayerische Motoren Werke AG, Volvo Cars, Isuzu Motors Ltd., Mazda Motor Corporation, Jaguar Land Rover Automotive Plc, Lexus, Cadillac, Maserati S.p.A., Infiniti Motor Company, Dodge, Lincoln Motor Company, Ferrari S.p.A., Mitsuoka Motor, Bentley Motors, Automobili Lamborghini S.p.A., Aston Martin Lagonda Global Holdings PLC, Acura, Rolls-Royce Motor Cars Limited, Genesis Motor LLC, Hennessey Performance Engineering, Alfa Romeo Automobiles S.p.A., Hongqi Auto.

Asia-Pacific was the largest region in the luxury SUV market in 2023. The regions covered in the luxury suv market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury suv market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

Luxury SUVs are categorized into three main types compact, mid-size, and full-size. A compact sport utility vehicle (SUV) falls within the class of small SUVs, larger than mini-SUVs but smaller than mid-size SUVs, combining impressive maneuverability and efficiency compared to larger SUVs. These vehicles can be powered by gasoline, diesel, hybrid, or electric fuel sources and are available through various channels, including franchised dealers and independent dealers, catering to both individual and commercial applications.

The luxury SUV research report is one of a series of new reports that provides luxury SUV market statistics, including the luxury SUV industry's global market size, regional shares, competitors with luxury SUV market share, detailed luxury SUV market segments, market trends and opportunities, and any further data you may need to thrive in the luxury SUV industry. This luxury SUV market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The luxury SUV market consists of sales of luxury auto parts, accessories, and related products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.


The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.