The luxury suv market size has grown rapidly in recent years. It will grow from $4.92 billion in 2025 to $5.46 billion in 2026 at a compound annual growth rate (CAGR) of 10.9%. The growth in the historic period can be attributed to rising disposable income levels, growth in premium vehicle ownership, expansion of urban high income population, demand for comfort and safety features, brand driven consumer preference.
The luxury suv market size is expected to see rapid growth in the next few years. It will grow to $8.49 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to electric luxury SUV launches, growth in autonomous driving features, demand for sustainable premium vehicles, expansion in emerging luxury markets, digital showroom and sales growth. Major trends in the forecast period include integration of advanced driver assistance features, rising adoption of hybrid and electric luxury SUVs, growth of connected and smart cabin technologies, demand for premium comfort and customization, expansion of performance oriented luxury SUVs.
The rising popularity of luxury SUVs (sport utility vehicles) is expected to drive the growth of the luxury SUV market. Luxury SUVs are full-sized sport utility vehicles equipped with premium features and the latest safety technologies, enhancing both comfort and accident prevention. For instance, in 2023, the Jaguar F-Pace was the brand's best-selling SUV in Australia with 48 units sold, Maserati sold 31 Grecale SUVs, and Volvo’s XC40 luxury SUV saw an 18.7% sales increase compared to 2022, totaling 1,505 units. Therefore, the rising popularity of luxury SUVs is driving the growth of the luxury SUV market.
Major companies in the luxury SUV market are developing ultra-luxury SUVs to gain a competitive edge. Ultra-luxury SUVs feature advanced technology, exquisite craftsmanship, and high performance. For example, in November 2023, Lucid Group Inc., a US-based electric vehicle manufacturer, launched the Lucid Gravity, an electric luxury SUV designed to accommodate up to seven passengers with a projected driving range exceeding 440 miles. The Gravity SUV integrates Lucid’s latest innovations in technology and design, offering spaciousness, maneuverability, and premium luxury in a versatile electric vehicle.
In October 2025, Google LLC partnered with Mercedes-Benz Group AG to enhance digitalization and software integration across Mercedes-Benz vehicles. This collaboration combines Google’s AI and cloud computing expertise with Mercedes-Benz’s automotive engineering capabilities to accelerate vehicle connectivity, in-car services, and smart mobility solutions. Mercedes-Benz Group AG is a Germany-based automotive manufacturer specializing in premium vehicles and related mobility services.
Major companies operating in the luxury suv market report include Toyota Motor Corporation, Mercedes-Benz Group AG, General Motors Company, Tesla Inc., Audi AG, Porsche AG, Jeep, Bayerische Motoren Werke AG, Volvo Cars, Mazda Motor Corporation, Jaguar Land Rover Automotive Plc, Lexus, Cadillac, Maserati S.p.A., Infiniti Motor Company, Dodge, Lincoln Motor Company, Bentley Motors, Automobili Lamborghini S.p.A., Aston Martin Lagonda Global Holdings PLC, Acura, Rolls-Royce Motor Cars Limited, Genesis Motor LLC, Alfa Romeo Automobiles S.p.A., Hongqi Auto.
Asia-Pacific was the largest region in the luxury SUV market in 2025. The regions covered in the luxury suv market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury suv market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The luxury SUV market consists of sales of luxury auto parts, accessories, and related products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
The luxury suv market size is expected to see rapid growth in the next few years. It will grow to $8.49 billion in 2030 at a compound annual growth rate (CAGR) of 11.7%. The growth in the forecast period can be attributed to electric luxury SUV launches, growth in autonomous driving features, demand for sustainable premium vehicles, expansion in emerging luxury markets, digital showroom and sales growth. Major trends in the forecast period include integration of advanced driver assistance features, rising adoption of hybrid and electric luxury SUVs, growth of connected and smart cabin technologies, demand for premium comfort and customization, expansion of performance oriented luxury SUVs.
The rising popularity of luxury SUVs (sport utility vehicles) is expected to drive the growth of the luxury SUV market. Luxury SUVs are full-sized sport utility vehicles equipped with premium features and the latest safety technologies, enhancing both comfort and accident prevention. For instance, in 2023, the Jaguar F-Pace was the brand's best-selling SUV in Australia with 48 units sold, Maserati sold 31 Grecale SUVs, and Volvo’s XC40 luxury SUV saw an 18.7% sales increase compared to 2022, totaling 1,505 units. Therefore, the rising popularity of luxury SUVs is driving the growth of the luxury SUV market.
Major companies in the luxury SUV market are developing ultra-luxury SUVs to gain a competitive edge. Ultra-luxury SUVs feature advanced technology, exquisite craftsmanship, and high performance. For example, in November 2023, Lucid Group Inc., a US-based electric vehicle manufacturer, launched the Lucid Gravity, an electric luxury SUV designed to accommodate up to seven passengers with a projected driving range exceeding 440 miles. The Gravity SUV integrates Lucid’s latest innovations in technology and design, offering spaciousness, maneuverability, and premium luxury in a versatile electric vehicle.
In October 2025, Google LLC partnered with Mercedes-Benz Group AG to enhance digitalization and software integration across Mercedes-Benz vehicles. This collaboration combines Google’s AI and cloud computing expertise with Mercedes-Benz’s automotive engineering capabilities to accelerate vehicle connectivity, in-car services, and smart mobility solutions. Mercedes-Benz Group AG is a Germany-based automotive manufacturer specializing in premium vehicles and related mobility services.
Major companies operating in the luxury suv market report include Toyota Motor Corporation, Mercedes-Benz Group AG, General Motors Company, Tesla Inc., Audi AG, Porsche AG, Jeep, Bayerische Motoren Werke AG, Volvo Cars, Mazda Motor Corporation, Jaguar Land Rover Automotive Plc, Lexus, Cadillac, Maserati S.p.A., Infiniti Motor Company, Dodge, Lincoln Motor Company, Bentley Motors, Automobili Lamborghini S.p.A., Aston Martin Lagonda Global Holdings PLC, Acura, Rolls-Royce Motor Cars Limited, Genesis Motor LLC, Alfa Romeo Automobiles S.p.A., Hongqi Auto.
Asia-Pacific was the largest region in the luxury SUV market in 2025. The regions covered in the luxury suv market report include Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the luxury suv market report include Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.
The luxury SUV market consists of sales of luxury auto parts, accessories, and related products. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.
The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).
The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.
This product will be delivered within 1-3 business days.
Table of Contents
1. Executive Summary
2. Luxury SUV Market Characteristics
3. Luxury SUV Market Supply Chain Analysis
4. Global Luxury SUV Market Trends and Strategies
5. Luxury SUV Market Analysis of End Use Industries
7. Global Luxury SUV Strategic Analysis Framework, Current Market Size, Market Comparisons and Growth Rate Analysis
8. Global Luxury SUV Total Addressable Market (TAM) Analysis for the Market
9. Luxury SUV Market Segmentation
10. Luxury SUV Market Regional and Country Analysis
11. Asia-Pacific Luxury SUV Market
12. China Luxury SUV Market
13. India Luxury SUV Market
14. Japan Luxury SUV Market
15. Australia Luxury SUV Market
16. Indonesia Luxury SUV Market
17. South Korea Luxury SUV Market
18. Taiwan Luxury SUV Market
19. South East Asia Luxury SUV Market
20. Western Europe Luxury SUV Market
21. UK Luxury SUV Market
22. Germany Luxury SUV Market
23. France Luxury SUV Market
24. Italy Luxury SUV Market
25. Spain Luxury SUV Market
26. Eastern Europe Luxury SUV Market
27. Russia Luxury SUV Market
28. North America Luxury SUV Market
29. USA Luxury SUV Market
30. Canada Luxury SUV Market
31. South America Luxury SUV Market
32. Brazil Luxury SUV Market
33. Middle East Luxury SUV Market
34. Africa Luxury SUV Market
36. Luxury SUV Market Competitive Landscape and Company Profiles
37. Luxury SUV Market Other Major and Innovative Companies
40. Luxury SUV Market High Potential Countries, Segments and Strategies
41. Appendix
Executive Summary
Luxury SUV Market Global Report 2026 provides strategists, marketers and senior management with the critical information they need to assess the market.This report focuses luxury suv market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.
Reasons to Purchase::
- Gain a truly global perspective with the most comprehensive report available on this market covering 16 geographies.
- Assess the impact of key macro factors such as geopolitical conflicts, trade policies and tariffs, inflation and interest rate fluctuations, and evolving regulatory landscapes.
- Create regional and country strategies on the basis of local data and analysis.
- Identify growth segments for investment.
- Outperform competitors using forecast data and the drivers and trends shaping the market.
- Understand customers based on end user analysis.
- Benchmark performance against key competitors based on market share, innovation, and brand strength.
- Evaluate the total addressable market (TAM) and market attractiveness scoring to measure market potential.
- Suitable for supporting your internal and external presentations with reliable high-quality data and analysis
- Report will be updated with the latest data and delivered to you along with an Excel data sheet for easy data extraction and analysis.
- All data from the report will also be delivered in an excel dashboard format.
Description
Where is the largest and fastest growing market for luxury suv? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward, including technological disruption, regulatory shifts, and changing consumer preferences? The luxury suv market global report answers all these questions and many more.The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, total addressable market (TAM), market attractiveness score (MAS), competitive landscape, market shares, company scoring matrix, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.
- The market characteristics section of the report defines and explains the market. This section also examines key products and services offered in the market, evaluates brand-level differentiation, compares product features, and highlights major innovation and product development trends.
- The supply chain analysis section provides an overview of the entire value chain, including key raw materials, resources, and supplier analysis. It also provides a list competitor at each level of the supply chain.
- The updated trends and strategies section analyses the shape of the market as it evolves and highlights emerging technology trends such as digital transformation, automation, sustainability initiatives, and AI-driven innovation. It suggests how companies can leverage these advancements to strengthen their market position and achieve competitive differentiation.
- The regulatory and investment landscape section provides an overview of the key regulatory frameworks, regularity bodies, associations, and government policies influencing the market. It also examines major investment flows, incentives, and funding trends shaping industry growth and innovation.
- The market size section gives the market size ($b) covering both the historic growth of the market, and forecasting its development.
- The forecasts are made after considering the major factors currently impacting the market. These include the technological advancements such as AI and automation, Russia-Ukraine war, trade tariffs (government-imposed import/export duties), elevated inflation and interest rates.
- The total addressable market (TAM) analysis section defines and estimates the market potential compares it with the current market size, and provides strategic insights and growth opportunities based on this evaluation.
- The market attractiveness scoring section evaluates the market based on a quantitative scoring framework that considers growth potential, competitive dynamics, strategic fit, and risk profile. It also provides interpretive insights and strategic implications for decision-makers.
- Market segmentations break down the market into sub markets.
- The regional and country breakdowns section gives an analysis of the market in each geography and the size of the market by geography and compares their historic and forecast growth.
- Expanded geographical coverage includes Taiwan and Southeast Asia, reflecting recent supply chain realignments and manufacturing shifts in the region. This section analyzes how these markets are becoming increasingly important hubs in the global value chain.
- The competitive landscape chapter gives a description of the competitive nature of the market, market shares, and a description of the leading companies. Key financial deals which have shaped the market in recent years are identified.
- The company scoring matrix section evaluates and ranks leading companies based on a multi-parameter framework that includes market share or revenues, product innovation, and brand recognition.
Report Scope
Markets Covered:
1) By Type: Compact; Mid-Size; Full-Size2) By Fuel Type: Gasoline; Diesel; Hybrid or Electric
3) By Sales Channel: Franchised Dealer; Independent Dealer
4) By Application: Individual; Commercial
Subsegments:
1) By Compact: Subcompact Luxury SUVs; Compact Luxury SUVs2) By Mid-Size: Standard Mid-Size SUVs; Performance-Oriented Mid-Size SUVs
3) By Full-Size: Standard Full-Size SUVs; Performance and Off-Road Full-Size SUVs
Companies Mentioned: Toyota Motor Corporation; Mercedes-Benz Group AG; General Motors Company; Tesla Inc.; Audi AG; Porsche AG; Jeep; Bayerische Motoren Werke AG; Volvo Cars; Mazda Motor Corporation; Jaguar Land Rover Automotive Plc; Lexus; Cadillac; Maserati S.p.a.; Infiniti Motor Company; Dodge; Lincoln Motor Company; Bentley Motors; Automobili Lamborghini S.p.a.; Aston Martin Lagonda Global Holdings PLC; Acura; Rolls-Royce Motor Cars Limited; Genesis Motor LLC; Alfa Romeo Automobiles S.p.a.; Hongqi Auto
Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain
Regions: Asia-Pacific; South East Asia; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
Time Series: Five years historic and ten years forecast.
Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita.
Data Segmentation: Country and regional historic and forecast data, market share of competitors, market segments.
Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
Delivery Format: Word, PDF or Interactive Report + Excel Dashboard
Added Benefits:
- Bi-Annual Data Update
- Customisation
- Expert Consultant Support
Companies Mentioned
The companies featured in this Luxury SUV market report include:- Toyota Motor Corporation
- Mercedes-Benz Group AG
- General Motors Company
- Tesla Inc.
- Audi AG
- Porsche AG
- Jeep
- Bayerische Motoren Werke AG
- Volvo Cars
- Mazda Motor Corporation
- Jaguar Land Rover Automotive Plc
- Lexus
- Cadillac
- Maserati S.p.A.
- Infiniti Motor Company
- Dodge
- Lincoln Motor Company
- Bentley Motors
- Automobili Lamborghini S.p.A.
- Aston Martin Lagonda Global Holdings PLC
- Acura
- Rolls-Royce Motor Cars Limited
- Genesis Motor LLC
- Alfa Romeo Automobiles S.p.A.
- Hongqi Auto
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 250 |
| Published | January 2026 |
| Forecast Period | 2026 - 2030 |
| Estimated Market Value ( USD | $ 5.46 Billion |
| Forecasted Market Value ( USD | $ 8.49 Billion |
| Compound Annual Growth Rate | 11.7% |
| Regions Covered | Global |
| No. of Companies Mentioned | 26 |
