Marketing Automation Software Market Report 2026

The marketing automation software market size has grown rapidly in recent years. It will grow from $8.19 billion in 2025 to $9.45 billion in 2026 at a compound annual growth rate (CAGR) of 15.4%. The growth in the historic period can be attributed to increasing adoption of crm solutions, rise in digital marketing activities, growing need for lead nurturing, demand for automated email marketing, integration with erp systems.

The marketing automation software market size is expected to see rapid growth in the next few years. It will grow to $16.81 billion in 2030 at a compound annual growth rate (CAGR) of 15.5%. The growth in the forecast period can be attributed to expansion of ai-powered marketing tools, growth of smbs using marketing automation, increasing mobile marketing adoption, enhanced data analytics capabilities, focus on customer experience management. Major trends in the forecast period include personalization and customer segmentation, omnichannel campaign management, predictive analytics and lead scoring, social media automation, marketing performance optimization.

The expansion of digital marketing channels is expected to drive the growth of the marketing automation software market in the coming years. Digital marketing channels refer to the various online platforms, tools, and strategies businesses use to promote their products or services, connect with target audiences, and increase conversions. The growth of these channels is being fueled by the widespread use of internet-enabled devices such as smartphones and computers, which has boosted global internet penetration and given businesses access to broader online audiences. Marketing automation software simplifies repetitive activities - including email campaigns and social media posting - improving efficiency within digital marketing efforts and enabling targeted, personalized user interactions. For example, in June 2024, NGDATA, a Belgium-based digital experience company, reported that global digital advertising spending is projected to reach $835.2 billion by 2026. Social media advertising also plays a major role in digital marketing, with global spending expected to increase from $141 billion in 2022 to $262 billion by 2028. Therefore, the expansion of digital marketing channels is fueling growth in the marketing automation software market.

Major players in the marketing automation software market are actively developing advanced technologies, such as marketing automation integration solutions, to maintain a competitive edge. Marketing automation integration involves combining and connecting various marketing tools, platforms, or software applications to streamline and automate diverse marketing tasks and processes. In January 2023, Yodelpop Inc., a US-based digital marketing agency, launched RaiserSync and YourMemberSync. These connectors enable organizations and charities to utilize HubSpot's marketing automation tools for developing compelling marketing campaigns and communications, leveraging the YourMembership association management system or the Raiser's Edge NXT donor management system.

In February 2025, Banzai International Inc., a US-based technology company, acquired Act-On Software for $53.2 million. Through this acquisition, Banzai International seeks to enhance its marketing automation portfolio and broaden its footprint in the digital marketing solutions sector. Act-On Software Inc. is a US-based technology firm that focuses on delivering cloud-based marketing automation solutions designed to help businesses optimize campaigns, generate leads, and boost customer engagement.

Major companies operating in the marketing automation software market are Oracle Corporation, Salesforce.com Inc., Adobe, HubSpot Inc., J2 Global Inc., Zoho Corporation Pvt. Ltd., Klaviyo Inc., ActiveCampaign LLC, SugarCRM Inc., SharpSpring Inc., ConvertKit LLC, Campaign Monitor Pty Ltd., Ontraport Inc., Leadpages Inc., Autopilot HQ Inc., AWeber Systems Inc., EngageBay Inc., The Rocket Science Group LLC, GetResponse Sp. z o.o., Sendinblue SAS, Act-On Software Inc., Iterable Inc., Acquia Inc., Agile CRM Inc., Benchmark Internet Group LLC, MarketSharp Software LLc.

North America was the largest region in the marketing automation software market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the marketing automation software market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the marketing automation software market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The marketing automation software market includes revenues earned by entities by providing services such as automated email marketing, lead generation, customer segmentation, and campaign management. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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