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Marketing Data: Global Strategic Business Report

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    Report

  • 158 Pages
  • February 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 5310736

Global Marketing Data Market to Reach $202.2 Billion by 2030

The global market for Marketing Data estimated at US$82 Billion in the year 2022, is projected to reach a revised size of US$202.2 Billion by 2030, growing at a CAGR of 11.9% over the analysis period 2022-2030.

The U.S. Market is Estimated at $21.7 Billion, While China is Forecast to Grow at 18.9% CAGR

The Marketing Data market in the U.S. is estimated at US$21.7 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$60.1 Billion by the year 2030 trailing a CAGR of 18.9% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 8.4% and 11.2% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 3.7% CAGR.

Select Competitors (Total 12 Featured) -

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and the publisher's Research Platform
  • Complimentary updates for one year

Frequently Asked Questions about the Global Market for Marketing Data

What is the estimated value of the Global Market for Marketing Data?

The Global Market for Marketing Data was estimated to be valued at $82 Billion in 2022.

What is the growth rate of the Global Market for Marketing Data?

The growth rate of the Global Market for Marketing Data is 11.9%, with an estimated value of $202.2 Billion by 2030.

What is the forecasted size of the Global Market for Marketing Data?

The Global Market for Marketing Data is estimated to be worth $202.2 Billion by 2030.

Who are the key companies in the Global Market for Marketing Data?

Key companies in the Global Market for Marketing Data include comScore, Inc., Dstillery, Eyeota, Neustar, Inc., OwnerIQ and Quantcast.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Impact of Covid-19 and a Looming Global Recession
  • Marketing Data - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World Historic Review for Marketing Data by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 3: World 16-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2014, 2023 & 2030
  • Table 4: World Marketing Data Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
III. MARKET ANALYSIS
  • UNITED STATES
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • Table 5: USA Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 6: USA Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • CANADA
  • Table 7: Canada Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 8: Canada Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • JAPAN
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • Table 9: Japan Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 10: Japan Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • CHINA
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • Table 11: China Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 12: China Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • EUROPE
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Table 13: Europe Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 14: Europe Historic Review for Marketing Data by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 15: Europe 16-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2014, 2023 & 2030
  • FRANCE
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • Table 16: France Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 17: France Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • GERMANY
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • Table 18: Germany Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 19: Germany Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ITALY
  • Table 20: Italy Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 21: Italy Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • UNITED KINGDOM
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • Table 22: UK Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 23: UK Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SPAIN
  • Table 24: Spain Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 25: Spain Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • RUSSIA
  • Table 26: Russia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 27: Russia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF EUROPE
  • Table 28: Rest of Europe Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 29: Rest of Europe Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ASIA-PACIFIC
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Table 30: Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 31: Asia-Pacific Historic Review for Marketing Data by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 32: Asia-Pacific 16-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2014, 2023 & 2030
  • AUSTRALIA
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
  • Table 33: Australia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 34: Australia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • INDIA
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
  • Table 35: India Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 36: India Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SOUTH KOREA
  • Table 37: South Korea Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 38: South Korea Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF ASIA-PACIFIC
  • Table 39: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 40: Rest of Asia-Pacific Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • LATIN AMERICA
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
  • Table 41: Latin America Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 42: Latin America Historic Review for Marketing Data by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 43: Latin America 16-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2014, 2023 & 2030
  • ARGENTINA
  • Table 44: Argentina Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 45: Argentina Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • BRAZIL
  • Table 46: Brazil Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 47: Brazil Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • MEXICO
  • Table 48: Mexico Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 49: Mexico Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF LATIN AMERICA
  • Table 50: Rest of Latin America Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 51: Rest of Latin America Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • MIDDLE EAST
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
  • Table 52: Middle East Recent Past, Current & Future Analysis for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 53: Middle East Historic Review for Marketing Data by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • Table 54: Middle East 16-Year Perspective for Marketing Data by Geographic Region - Percentage Breakdown of Value Sales for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2014, 2023 & 2030
  • IRAN
  • Table 55: Iran Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 56: Iran Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • ISRAEL
  • Table 57: Israel Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 58: Israel Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • SAUDI ARABIA
  • Table 59: Saudi Arabia Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 60: Saudi Arabia Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • UNITED ARAB EMIRATES
  • Table 61: UAE Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 62: UAE Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • REST OF MIDDLE EAST
  • Table 63: Rest of Middle East Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 64: Rest of Middle East Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
  • AFRICA
  • Marketing Data Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Africa for 2023 (E)
  • Table 65: Africa Recent Past, Current & Future Analysis for Marketing Data by Segment - Marketing Data - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 66: Africa Historic Review for Marketing Data by Segment - Marketing Data Markets - Independent Analysis of Annual Sales in US$ Million for Years 2014 through 2021 and % CAGR
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • comScore, Inc.
  • Dstillery
  • Eyeota
  • Neustar, Inc.
  • OwnerIQ
  • Quantcast