The global market for Maternity Support Products was estimated at US$341.6 Million in 2024 and is projected to reach US$487.3 Million by 2030, growing at a CAGR of 6.1% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Maternity Support Products market.
Technological advancements and innovative designs have significantly enhanced the functionality and appeal of maternity support products. Modern materials such as breathable fabrics, memory foam, and medical-grade compression fabrics are used to ensure maximum comfort and durability. Adjustable features, like Velcro straps and customizable pillow shapes, cater to the changing needs of pregnant women throughout different stages of pregnancy. Some advanced maternity belts incorporate heat and massage functions to further relieve pain and improve blood circulation. Ergonomic designs in pregnancy pillows provide targeted support to specific pressure points, promoting better posture and alignment. Additionally, the use of seamless and wireless construction in nursing bras ensures a comfortable fit without causing irritation. These innovations not only improve the effectiveness of maternity support products but also enhance the overall pregnancy and postpartum experience for women.
The growth in the maternity support products market is driven by several factors. Increasing awareness of the importance of prenatal and postpartum care is encouraging more women to seek out products that can enhance their comfort and health during pregnancy. The rising prevalence of pregnancy-related discomforts, such as back pain and swelling, is also fueling demand for effective support solutions. Technological advancements that improve the functionality and appeal of maternity products are attracting a broader consumer base. Additionally, the growing number of working pregnant women who require support products to maintain comfort throughout their busy schedules is boosting market growth. The expansion of e-commerce platforms has made it easier for consumers to access a wide range of maternity support products, often with detailed reviews and competitive pricing. These factors collectively ensure robust growth in the maternity support products market, catering to the evolving needs and preferences of expectant and new mothers.
Maternity Support Products - Key Trends and Drivers
Maternity support products encompass a wide range of items designed to provide comfort, relief, and support to women during pregnancy and postpartum recovery. These products are crucial for addressing the physical and emotional challenges associated with pregnancy, helping to alleviate discomfort and promote overall well-being. Key maternity support products include maternity belts, pregnancy pillows, compression stockings, and nursing bras. Maternity belts and bands support the lower back and abdomen, reducing strain and discomfort caused by the growing baby bump. Pregnancy pillows, available in various shapes such as U-shaped and C-shaped, provide support to the back, hips, and belly, improving sleep quality. Compression stockings help reduce swelling in the legs and feet, a common issue during pregnancy. Nursing bras offer comfort and ease during breastfeeding, with features that accommodate changes in breast size and facilitate nursing.Technological advancements and innovative designs have significantly enhanced the functionality and appeal of maternity support products. Modern materials such as breathable fabrics, memory foam, and medical-grade compression fabrics are used to ensure maximum comfort and durability. Adjustable features, like Velcro straps and customizable pillow shapes, cater to the changing needs of pregnant women throughout different stages of pregnancy. Some advanced maternity belts incorporate heat and massage functions to further relieve pain and improve blood circulation. Ergonomic designs in pregnancy pillows provide targeted support to specific pressure points, promoting better posture and alignment. Additionally, the use of seamless and wireless construction in nursing bras ensures a comfortable fit without causing irritation. These innovations not only improve the effectiveness of maternity support products but also enhance the overall pregnancy and postpartum experience for women.
The growth in the maternity support products market is driven by several factors. Increasing awareness of the importance of prenatal and postpartum care is encouraging more women to seek out products that can enhance their comfort and health during pregnancy. The rising prevalence of pregnancy-related discomforts, such as back pain and swelling, is also fueling demand for effective support solutions. Technological advancements that improve the functionality and appeal of maternity products are attracting a broader consumer base. Additionally, the growing number of working pregnant women who require support products to maintain comfort throughout their busy schedules is boosting market growth. The expansion of e-commerce platforms has made it easier for consumers to access a wide range of maternity support products, often with detailed reviews and competitive pricing. These factors collectively ensure robust growth in the maternity support products market, catering to the evolving needs and preferences of expectant and new mothers.
SCOPE OF STUDY:
The report analyzes the Maternity Support Products market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Type (Maternity Support Wear, Maternity Shapewear)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Maternity Support Wear segment, which is expected to reach US$309.2 Million by 2030 with a CAGR of a 6.4%. The Maternity Shapewear segment is also set to grow at 5.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, valued at $92.2 Million in 2024, and China, forecasted to grow at an impressive 9.8% CAGR to reach $104.8 Million by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Maternity Support Products Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Maternity Support Products Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Maternity Support Products Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as BLANQI, CABEA LLC, Carriwell Aps, Dynamic Techno Medicals, Ingrid and Isabel LLC and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 36 companies featured in this Maternity Support Products market report include:
- BLANQI
- CABEA LLC
- Carriwell Aps
- Dynamic Techno Medicals
- Ingrid and Isabel LLC
- ITA MED Co.
- Its You Babe LLC
- Lola&Lykke Oy
- Medela AG
- Neotech Care Inc.
- Queen Bee Maternity Pty. Ltd.
- REH4MAT Slawomir Wronski
- Sabar Healthcare
- Spanx LLC
- Tynor Orthotics Private Limited
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERSIII. MARKET ANALYSISIV. COMPETITION
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
UNITED STATES
CANADA
JAPAN
CHINA
EUROPE
FRANCE
GERMANY
ITALY
UNITED KINGDOM
SPAIN
RUSSIA
REST OF EUROPE
ASIA-PACIFIC
AUSTRALIA
INDIA
SOUTH KOREA
REST OF ASIA-PACIFIC
LATIN AMERICA
ARGENTINA
BRAZIL
MEXICO
REST OF LATIN AMERICA
MIDDLE EAST
IRAN
ISRAEL
SAUDI ARABIA
UNITED ARAB EMIRATES
REST OF MIDDLE EAST
AFRICA
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- BLANQI
- CABEA LLC
- Carriwell Aps
- Dynamic Techno Medicals
- Ingrid and Isabel LLC
- ITA MED Co.
- Its You Babe LLC
- Lola&Lykke Oy
- Medela AG
- Neotech Care Inc.
- Queen Bee Maternity Pty. Ltd.
- REH4MAT Slawomir Wronski
- Sabar Healthcare
- Spanx LLC
- Tynor Orthotics Private Limited
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 174 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 341.6 Million |
| Forecasted Market Value ( USD | $ 487.3 Million |
| Compound Annual Growth Rate | 6.1% |
| Regions Covered | Global |
