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Middle East & Africa Flavor Masking Agents Market Forecast to 2030 - Regional Analysis - by Type and Application

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    Report

  • 85 Pages
  • April 2024
  • Region: Africa, Middle East
  • The Insight Partners
  • ID: 5416515
The Middle East & Africa flavor masking agents market was valued at US$ 9.80 million in 2022 and is expected to reach US$ 14.48 million by 2030; it is estimated to register a CAGR of 5.0% from 2022 to 2030.

Increasing Demand for Natural Additives Drives Middle East & Africa Flavor Masking Agents Market

Consumers are highly concerned about their diet. They pay attention to product labels and additives used in packaged food and beverages as well as dietary supplements. The popularity of organic products is increasing owing to their perceived health benefits. They are free of pesticides, chemical fertilizers, and genetically modified organisms (GMOs), which increase their appeal among consumers who are ready to pay higher prices. Moreover, consumers increasingly prefer clean-label products free of synthetic colors, flavors, and other additives. Further, they focus on holistic and conscious consumption and prefer products made with ethically sourced additives. Thus, the demand for natural additives is increasing in the food & beverage and nutraceuticals industries.

Kerry Group, one of the known manufacturers of flavor masking agents, offers 'Prolamin Coating', a natural flavor masking agent. It is a known masking agent for bitter taste masking. Prolamin is a plant storage protein found in the seeds of cereal grains such as rice and oats and accounts for ~5-10 % of the total proteins in those plants. Manufacturers and flavor companies could produce clean, labeled flavor masking agents by extracting, separating, and purifying prolamin-rich fractionation. Thus, an upsurging demand for natural additives is expected to create a new trend in the flavor masking agents in market in the coming years.

Middle East & Africa Flavor Masking Agents Market Overview

The Middle East & Africa flavor masking agents market is segmented into Saudi Arabia, South Africa, the UAE, and the Rest of Middle East & Africa. Upsurging demand for meat substitutes and dairy alternatives fuels the need for flavor masking agents in the region. The agents help to mask any inherent off-notes or unfamiliar flavors in ingredients such as plant protein, vitamins and minerals, and amino acids, enabling manufacturers to create meat substitutes and dairy alternative products with palatable taste that are appealing to consumers. A plant-based diet gains popularity in the Middle East & Africa owing to rising health and environmental concerns among consumers. According to the EcoMENA, the Gulf News highlighted the 250% increase in vegan options in supermarkets across the Middle East & Africa in 2021. Flavor masking agents play a critical role in ensuring that these products meet the dietary requirements along with maintaining a delightful sensory experience. By masking the taste of certain plant-based ingredients, manufacturers can make these products appealing to a broader range of consumers, including those transitioning to or exploring plant-based diets.

According to the data given by TradeArabia, the pharmaceutical industry in Middle East & Africa region is expected to grow at a faster pace accounting for USD 60 billion by the end of 2025. This is due to significant growth of the pharmaceutical industry in the UAE and other countries. Moreover, factors contributing towards the growth of pharmaceutical industry in this region are growth in population, lifestyle changes, increased life expectancy, and increased prioritization of healthcare services by the governments of the leading countries in this region. Flavor masking agents are extensively used in oral supplements and drugs. Thus, the rapidly growing pharmaceutical industry in this region is also favoring the growth of flavor masking agents market over the coming years.

Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Th)

Middle East & Africa Flavor Masking Agents Market Segmentation

The Middle East & Africa flavor masking agents market is segmented based on type, application, and country.

Based on type, the Middle East & Africa flavor masking agents market is categorized into sweet, salt, fat, bitter, and others. The bitter segment held the largest Middle East & Africa flavor masking agents market share in 2022.

By application, the Middle East & Africa flavor masking agents market is segmented into food and beverages, pharmaceuticals and nutraceuticals, and others. The food and beverages segment held the largest Middle East & Africa flavor masking agents market share in 2022. The food and beverages segment is further subsegmented into bakery and confectionery, dairy and frozen desserts, beverages, meat, poultry, and seafood, meat substitutes, dairy alternatives, RTE and RTC meals, and other food and beverages.

Based on country, the Middle East & Africa flavor masking agents market is categorized into Saudi Arabia, the UAE, South Africa, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa flavor masking agents market in 2022.

Archer-Daniels-Midland Co, Firmenich International SA, Kerry Group Plc, Koninklijke DSM NV, Sensient Technologies Corp, and Tate & Lyle Plc are some of the leading companies operating in the Middle East & Africa flavor masking agents market.

Table of Contents

1. Introduction
1.1 Report Guidance
1.2 Market Segmentation
2. Executive Summary
2.1 Key Market Insights
2.2 Market Attractiveness
3. Research Methodology
3.1 Coverage
3.2 Secondary Research
3.3 Primary Research
4. Middle East & Africa Flavor Masking Agents Market Landscape
4.1 Overview
4.2 Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Ecosystem Analysis
4.3.1 Raw Material Suppliers
4.3.2 Manufacturing Process
4.3.3 Distributors or Suppliers
4.3.4 End-Use Industries
5. Middle East & Africa Flavor Masking Agents Market - Key Industry Dynamics
5.1 Market Drivers
5.1.1 Wide Array of Application
5.1.2 Technological Advancements in Flavor Masking
5.2 Market Restraints
5.2.1 High Manufacturing Expenses Results in High Product Cost
5.3 Market Opportunities
5.3.1 Rising Use of Flavor Masking Agents in Plant-Based Products
5.4 Future Trends
5.4.1 Increasing Demand for Natural Additives
5.5 Impact of Drivers and Restraints:
6. Flavor Masking Agents Market - Middle East & Africa Market Analysis
6.1 Middle East & Africa Flavor Masking Agents Market Revenue (US$ Thousand), 2020 - 2030
6.2 Middle East & Africa Flavor Masking Agents Market Forecast and Analysis
7. Middle East & Africa Flavor Masking Agents Market Analysis - By Type
7.1 Sweet
7.1.1 Overview
7.1.2 Sweet: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.2 Salt
7.2.1 Overview
7.2.2 Salt: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.3 Fat
7.3.1 Overview
7.3.2 Fat: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.4 Bitter
7.4.1 Overview
7.4.2 Bitter: Middle East & Africa Flavor Masking Agents Market Revenue and Forecast to 2030 (US$ Thousand)
7.5 Others
7.5.1 Overview
7.5.2 Others: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8. Middle East & Africa Flavor Masking Agents Market Analysis - by Application
8.1 Food and Beverages
8.1.1 Overview
8.1.2 Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.2 Bakery and Confectionery
8.2.1 Overview
8.2.2 Bakery and Confectionery: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.3 Dairy and Frozen Desserts
8.3.1 Overview
8.3.2 Dairy and Frozen Desserts: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.4 Beverages
8.4.1 Overview
8.4.2 Beverages: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.5 Meat, Poultry, and Seafood
8.5.1 Overview
8.5.2 Meat, Poultry, and Seafood: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.6 Meat Substitutes
8.6.1 Overview
8.6.2 Meat Substitutes: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.7 Dairy Alternatives
8.7.1 Overview
8.7.2 Dairy Alternatives: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.8 RTE and RTC Meals
8.8.1 Overview
8.8.2 RTE and RTC Meals: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.9 Other Food and Beverages
8.9.1 Overview
8.9.2 Other Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.10 Pharmaceuticals and Nutraceuticals
8.10.1 Overview
8.10.2 Pharmaceuticals and Nutraceuticals: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
8.11 Others
8.11.1 Overview
8.11.2 Others: Middle East & Africa Flavor Masking Agents Market Revenue, and Forecast to 2030 (US$ Thousand)
9. Middle East & Africa Flavor Masking Agents Market - Country Analysis
9.1 Middle East & Africa
9.1.1 Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts and Analysis - By Countries
9.1.1.1 Middle East & Africa Flavor Masking Agents Market Breakdown by Country
9.1.1.2 South Africa Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.2.1 South Africa Flavor Masking Agents Market Breakdown by Type
9.1.1.2.2 South Africa Flavor Masking Agents Market Breakdown by Application
9.1.1.3 Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.3.1 Saudi Arabia Flavor Masking Agents Market Breakdown by Type
9.1.1.3.2 Saudi Arabia Flavor Masking Agents Market Breakdown by Application
9.1.1.4 UAE Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.4.1 UAE Flavor Masking Agents Market Breakdown by Type
9.1.1.4.2 UAE Flavor Masking Agents Market Breakdown by Application
9.1.1.5 Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts to 2030 (US$ Thousand)
9.1.1.5.1 Rest of Middle East & Africa Flavor Masking Agents Market Breakdown by Type
9.1.1.5.2 Rest of Middle East & Africa Flavor Masking Agents Market Breakdown by Application
10. Company Profiles
10.1 Sensient Technologies Corp
10.1.1 Key Facts
10.1.2 Business Description
10.1.3 Products and Services
10.1.4 Financial Overview
10.1.5 SWOT Analysis
10.1.6 Key Developments
10.2 Firmenich International SA
10.2.1 Key Facts
10.2.2 Business Description
10.2.3 Products and Services
10.2.4 Financial Overview
10.2.5 SWOT Analysis
10.2.6 Key Developments
10.3 Tate & Lyle Plc
10.3.1 Key Facts
10.3.2 Business Description
10.3.3 Products and Services
10.3.4 Financial Overview
10.3.5 SWOT Analysis
10.3.6 Key Developments
10.4 Archer-Daniels-Midland Co
10.4.1 Key Facts
10.4.2 Business Description
10.4.3 Products and Services
10.4.4 Financial Overview
10.4.5 SWOT Analysis
10.4.6 Key Developments
10.5 Kerry Group Plc
10.5.1 Key Facts
10.5.2 Business Description
10.5.3 Products and Services
10.5.4 Financial Overview
10.5.5 SWOT Analysis
10.5.6 Key Developments
10.6 Koninklijke DSM NV
10.6.1 Key Facts
10.6.2 Business Description
10.6.3 Products and Services
10.6.4 Financial Overview
10.6.5 SWOT Analysis
10.6.6 Key Developments
11. Appendix
List of Tables
Table 1. Middle East & Africa Flavor Masking Agents Market Segmentation
Table 2. Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Table 3. Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - Type
Table 4. Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - Application
Table 5. South Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 6. South Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
Table 7. Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 8. Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
Table 9. UAE Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 10. UAE Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
Table 11. Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Type
Table 12. Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand) - By Application
List of Figures
Figure 1. Middle East & Africa Flavor Masking Agents Market Segmentation, By Country
Figure 2. Porter's Five Forces Analysis
Figure 3. Ecosystem: Middle East & Africa Flavor Masking Agents Market
Figure 4. Middle East & Africa Flavor Masking Agents Market - Key Industry Dynamics
Figure 5. Impact Analysis of Drivers and Restraints
Figure 6. Middle East & Africa Flavor Masking Agents Market Revenue (US$ Thousand), 2020 - 2030
Figure 7. Middle East & Africa Flavor Masking Agents Market Share (%) - Type, 2022 and 2030
Figure 8. Sweet: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 9. Salt: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 10. Fat: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 11. Bitter: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 12. Others: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 13. Middle East & Africa Flavor Masking Agents Market Share (%) -Application, 2022 and 2030
Figure 14. Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 15. Bakery and Confectionery: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 16. Dairy and Frozen Desserts: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 17. Beverages: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 18. Meat, Poultry, and Seafood: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 19. Meat Substitutes: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 20. Dairy Alternatives: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 21. RTE and RTC Meals: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 22. Other Food and Beverages: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 23. Pharmaceuticals and Nutraceuticals: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 24. Others: Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 25. Middle East & Africa Flavor Masking Agents Market Revenue, by Key Countries, (2022) (US$ Th)
Figure 26. Middle East & Africa Flavor Masking Agents Market Breakdown by Key Countries, 2022 and 2030 (%)
Figure 27. South Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 28. Saudi Arabia Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 29. UAE Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)
Figure 30. Rest of Middle East & Africa Flavor Masking Agents Market Revenue and Forecasts To 2030 (US$ Thousand)

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Archer-Daniels-Midland Co
  • Firmenich International SA
  • Kerry Group Plc
  • Koninklijke DSM NV
  • Sensient Technologies Corp
  • Tate & Lyle Plc