The Middle East and Africa household appliances market size was valued at USD 34.63 Billion in 2024. The market is further projected to grow at a CAGR of 5.60% between 2025 and 2034, reaching a value of USD 59.72 Billion by 2034.
According to the Middle East and Africa household appliances market analysis, Dubai has positioned itself as a key real estate market in the Middle East. House sales are rising in the city, with a larger demand for ready residences compared to off-plan. Consumers are increasingly investing in smaller apartments with one or two bedrooms. Several factors are aiding the growth of Dubai’s real estate market, including its business-boosting policies, zero taxes, 100% ownership, hassle-free company registration, high annual appreciation, and good rental returns.
According to the industry report, as of November 2023, about 85% of South African households owned a refrigerator. By 2040, around 27.8 million refrigerators are expected to be owned by South Africans. Energy efficiency standards and labeling measures for refrigerators were implemented in South Africa in 2015/2016. As a result, manufacturers in the country focus on developing energy-efficient refrigerators for households.
With advancements in smart technology, market players are producing products that seamlessly integrate into interconnected homes and offer unprecedented automation and customisation. There is a rising demand for smart appliances that can be remotely controlled with smartphones and voice assistants. Consumers are increasingly demanding AI-powered kitchen assistants and eco-friendly innovations, providing a robust opportunity for Middle East and Africa household appliances market growth.
According to the Middle East and Africa household appliances market analysis, Dubai has positioned itself as a key real estate market in the Middle East. House sales are rising in the city, with a larger demand for ready residences compared to off-plan. Consumers are increasingly investing in smaller apartments with one or two bedrooms. Several factors are aiding the growth of Dubai’s real estate market, including its business-boosting policies, zero taxes, 100% ownership, hassle-free company registration, high annual appreciation, and good rental returns.
According to the industry report, as of November 2023, about 85% of South African households owned a refrigerator. By 2040, around 27.8 million refrigerators are expected to be owned by South Africans. Energy efficiency standards and labeling measures for refrigerators were implemented in South Africa in 2015/2016. As a result, manufacturers in the country focus on developing energy-efficient refrigerators for households.
With advancements in smart technology, market players are producing products that seamlessly integrate into interconnected homes and offer unprecedented automation and customisation. There is a rising demand for smart appliances that can be remotely controlled with smartphones and voice assistants. Consumers are increasingly demanding AI-powered kitchen assistants and eco-friendly innovations, providing a robust opportunity for Middle East and Africa household appliances market growth.
Market Segmentation
Middle East and Africa Household Appliances Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:Market Breakup by Product:
- Major Appliances
- Air Conditioners
- Refrigerators
- Washing Machines
- Dishwashing Machines
- Ovens
- Others
- Small Appliances
- Vacuum Cleaners
- Grills and Roasters
- Food Processors
- Air Purifier
- Coffee/Tea Makers
- Water Purifier
- Others
Market Breakup by Price Range:
- Economy
- Mid-Economy
- Premium
Market Breakup by Distribution Channel:
- Supermarkets and Hypermarkets
- Specialty Stores
- Online
- Others
Market Breakup by Region:
- Saudi Arabia
- United Arab Emirates
- Nigeria
- South Africa
- Others
Competitive Landscape
The key players in the household appliances market in the Middle East and Africa are producing high-quality household appliances to meet the energy efficiency needs of residential consumers.- Robert Bosch GmbH
- Koninklijke Philips N.V.
- Electrolux AB
- De’Longhi S.p.A.
- Samsung Electronics Co. Ltd.
- LG Electronics Inc.
- Whirlpool Corporation
- Hisense Corporation
- Hitachi, Ltd.
- Panasonic Holdings Corporation
- Haier Group Corporation
- Gree Electric Appliances, lnc.
- Midea Group Co. Ltd.
- Others
Table of Contents
1 Executive Summary
2 Market Overview and Stakeholder Insights
3 Economic Summary
4 Country Risk Profiles
5 Global Household Appliances Market Overview
6 Middle East and Africa Household Appliances Market Overview
7 Middle East and Africa Household Appliances Market by Product
8 Middle East and Africa Household Appliances Market by Price Range
9 Middle East and Africa Household Appliances Market by Distribution Channel
10 Middle East and Africa Household Appliances Market by Country
11 Market Dynamics
12 Trade Data Analysis (HS Code - 859, 8450, 84182)
13 Competitive Landscape
Companies Mentioned
- Robert Bosch GmbH
- Koninklijke Philips N.V.
- Electrolux AB
- De’Longhi S.p.A.
- Samsung Electronics Co. Ltd.
- LG Electronics Inc.
- Whirlpool Corporation
- Hisense Corporation
- Hitachi, Ltd.
- Panasonic Holdings Corporation
- Haier Group Corporation
- Gree Electric Appliances, lnc.
- Midea Group Co. Ltd.
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 88 |
| Published | May 2025 |
| Forecast Period | 2025 - 2034 |
| Estimated Market Value ( USD | $ 34.63 Billion |
| Forecasted Market Value ( USD | $ 59.72 Billion |
| Compound Annual Growth Rate | 5.6% |
| Regions Covered | Africa, Middle East |
| No. of Companies Mentioned | 13 |
