Middle East & Africa Natural Cosmetics Market Outlook, 2028

The Middle East and Africa (MEA) region has witnessed significant growth in the natural cosmetic market in recent years. The demand for natural and organic products has been on the rise due to factors such as increasing awareness about the potential harmful effects of synthetic chemicals, growing concerns for the environment, and a preference for products with cultural and traditional significance. The Middle East and Africa region has a rich cultural heritage that emphasises natural remedies and beauty practises. Many consumers in this region prefer products derived from natural ingredients, such as argan oil, rose water, honey, and various herbs and spices. These ingredients have been used for centuries in traditional beauty rituals and are now incorporated into natural cosmetics. With a significant Muslim population, there is a strong demand for natural cosmetics that comply with halal and Sharia principles. Halal certification ensures that products are free from alcohol, pork-derived ingredients, and other non-permissible substances. Several brands in the region focus on producing natural cosmetics that are halal-certified to cater to this specific market segment. Modesty is an important cultural value in many countries in the MEA region. This preference for a more modest and subtle approach to beauty extends to cosmetic products. Natural cosmetics that provide a natural, enhancing effect without appearing overly dramatic or artificial are favoured. Subtle shades, lightweight formulations, and products that enhance natural features are often preferred. As well as the influencers and role models within the MEA region, greatly impact consumer preferences for natural cosmetics. Consumers often look to culturally influential figures for beauty inspiration and product recommendations. Brands that collaborate with local influencers and celebrities can leverage their cultural influence to promote the adoption of natural cosmetics.

According to the research report Middle East and Africa Natural Cosmetic Market Outlook, 2028, the market is anticipated to reach a USD 3.18 Billion market size by the end of the forecast period. In the region, consumers are becoming more aware of how their choices affect the environment and their health. They are looking for regular beauty care products as options in contrast to ordinary items that might contain manufactured synthetic compounds and possibly harmful fixings. Natural cosmetics are in high demand because consumers are looking for safer and healthier beauty products. The rise of social media and digital platforms has significantly influenced consumer behaviour and access to information. Consumers in the MEA region have access to a wealth of information about natural cosmetics, including ingredient benefits, product reviews, and brand transparency. Influencers and digital marketing campaigns play a crucial role in raising awareness and driving the adoption of natural cosmetics. Nowadays, the natural cosmetic market in the region has seen significant product innovation and expansion. Brands are continuously developing new formulations, incorporating traditional ingredients, and improving product performance. Based on the product types, which include skin care, hair care, and colour cosmetics, in the Middle East and Africa, the skin care segment is leading the market and has the highest market share in the region. Multifunctional skincare products are gaining popularity in the MEA region. Consumers seek efficiency and convenience, preferring skincare products that offer multiple benefits. Examples include moisturisers with SPF, tinted moisturisers with skincare benefits, and serums that address multiple skin concerns. Multitasking products cater to time-conscious consumers who desire streamlined skincare routines.

In the Middle East and Africa, the government has certain regulations and initiatives regarding the Many countries in the Middle East and Africa region have regulations that require cosmetic products, including natural cosmetics, to be registered with the respective regulatory authorities. These regulations aim to ensure the safety, quality, and efficacy of cosmetic products. Governments often mandate specific labelling requirements for cosmetic products. These requirements may include listing all ingredients, indicating the product's natural or organic claims, and providing other necessary information to inform consumers accurately. Cosmetics, including natural cosmetics, are subject to safety assessments to ensure they do not contain harmful substances or pose any risks to consumer health. There are certain Initiatives regarding the natural cosmetics market in the Middle East and Africa are Promotion of Local Natural Resources: Some countries in the Middle East and Africa have initiated programmes to promote the use of local natural resources in the production of cosmetics. These initiatives aim to support local industries, preserve biodiversity, and enhance the sustainability of the natural cosmetics market. Various certification programmes exist to identify and promote natural and organic cosmetics. These programmes may provide guidelines and standards for companies to follow, helping consumers make informed choices about the products they purchase. Governments and organisations in the region often offer support and incentives to SMEs involved in the production and distribution of natural cosmetics. This assistance can include access to funding, technical training, and market development opportunities.

Based on the report, the Middle East and Africa market is segmented into three countries, including the UAE, Saudi Arabia, and South Africa. Among them, Saudi Arabia will dominate the market in 2022. Increasing consumer awareness about the potential benefits of natural and organic products and a growing preference for sustainable and environmentally friendly options can drive demand for natural cosmetics. Countries with abundant natural resources such as plant extracts, essential oils, and traditional medicinal herbs may have an advantage in producing natural cosmetic ingredients locally, which can contribute to the growth of the industry. Based on the end-user, which includes women, men, and children, in the region, the women segment has the highest market share. Women frequently play a central role in maintaining and enhancing their appearance in many countries in the Middle East and Africa that place a strong emphasis on beauty and grooming. In line with cultural preferences for beauty practises that are more in tune with nature, natural cosmetics are frequently regarded as healthier and gentler on the skin. Women in the region, like many other parts of the world, are increasingly conscious of their health and well-being. Natural cosmetics are often associated with being free from harsh chemicals, synthetic additives, and potentially harmful ingredients. This aligns with the growing interest in health-conscious and environmentally friendly products among female consumers. In the Middle East and Africa, the premium price segment has the highest market share in the region. The region has experienced significant economic growth in recent years, leading to a rise in disposable income levels. As consumers have more purchasing power, they are willing to spend more on high-quality natural cosmetics, which are often priced at a premium. Premium-priced natural cosmetics are often associated with prestige, exclusivity, and luxury. Many consumers in the Middle East and Africa value premium brands and are willing to pay a higher price for products that are perceived as prestigious or endorsed by celebrities and influencers.

There are several opportunities and constraints regarding the natural cosmetic market. Constrain like, Regulatory frameworks for cosmetics vary across countries in the Middle East and Africa, making it challenging for brands to navigate different requirements and certifications. Compliance with regulations related to ingredient standards, labelling, and product claims can be a constraint for market entry and expansion. Establishing efficient distribution networks can be a challenge in some parts of the region. The diverse geographical landscape and varying infrastructural development may pose difficulties in reaching remote areas and ensuring product availability across different markets. Cultural and traditional beauty practises may influence consumer preferences in the region. Some consumers may have strong attachments to traditional remedies or specific ingredients, which can create challenges for natural cosmetics brands to introduce new concepts and ingredients. Furthermore, there are many opportunities, like the rising awareness among consumers in the Middle East and Africa about the importance of using natural and organic products. This increased awareness presents an opportunity for natural cosmetics brands to capture a larger market share and educate consumers about the benefits of their products. The Middle East and Africa region represents a relatively untapped market for natural cosmetics. With a large population and a growing middle class, there is significant untapped potential for natural cosmetics brands to expand their presence and capture a larger market share.

Considered in this report

• Geography: Middle East & Africa
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Middle East & Africa Natural Cosmetic market with its value and forecast along with its segments
• Country-wise Natural cosmetic market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• UAE
• Saudi Arabia
• South Africa

By Product Type

• Skin Care
• Hair Care
• Color Cosmetic
• Other (Fragrances)

By Pricing Range

• Mass
• Premium

By End User

• Men
• Women
• Children

By Distribution channel

• Specialist Stores
• Supermarkets/Hypermarkets
• Convenience Stores
• Online
• Other Distribution Channel

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Skincare industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.