Middle East and North Africa Digital Payments Market Trends and Insights
Rapid Real-time Payment Rails: Transforming Transaction Velocity
Saudi Arabia’s SARIE processed 463 million transfers worth SAR 3.2 trillion in 2024, up 42% year-on-year. The UAE Instant Payment Platform captured 28% of domestic transfers within six months. Instant settlement has shortened working-capital cycles for SMEs, catalysed overlay services such as request-to-pay, and fostered wallet uptake among cash-centric segments. Processors are integrating ISO 20022 messaging to enable richer remittance data, a prerequisite for B2B embedded finance. Banks are recalibrating fee models as intraday liquidity risks decline, while merchants report lower cart abandonment thanks to irrevocable push-payments. The network effects are expected to peak between 2026-2028 as remaining GCC banks finalise full API connectivity.Government-backed Cashless Mandates: Policy-driven Transformation
Saudi Arabia reached 79% non-cash retail transactions by Q1 2025, surpassing Vision 2030’s interim 70% goal. Dubai recorded 88% cashless usage under its Cashless Strategy. Fiscal authorities are linking VAT rebates and procurement contracts to digital acceptance, turning compliance into a commercial incentive. Central banks are synchronising open-finance and token-service rules to streamline wallet provisioning and ensure data portability. Public-sector payroll disbursements now default to wallets, driving inclusion among migrant workers. With statutory e-invoice mandates due in most GCC markets by 2026, card-present and account-to-account rails will converge around national ID tokenisation, tightening KYC assurance.Fragmented Interchange and MDR Caps: Economics Under Pressure
Disparate merchant-discount-rate ceilings complicate cross-border acquiring economics. PSPs operating in both UAE (flexible MDR) and Egypt (tighter caps) struggle to harmonise blended pricing models, leading to margin compression. SMEs delay terminal deployment when economics appear unfavourable, prolonging cash reliance. Regional associations are lobbying for convergence around cost-based interchange, but legislative cycles point to a multi-year resolution. In the interim, acquirers bundle value-added services such as analytics and instant settlement to defend fee revenue. Tokenised account-to-account propositions also emerge as MDR-free alternatives, reshaping gateway strategy.Other drivers and restraints analyzed in the detailed report include:
- Cross-border E-commerce: Reshaping Regional Trade Flows
- Fintech Sandboxes: Cultivating Innovation Ecosystems
- Cyber-fraud Escalation: Barriers in Emerging Markets
Segment Analysis
The Middle East and North Africa digital payments market recorded 54.60% of its 2025 transaction value at the point of sale; however, online and remote channels grew at a 14.45% CAGR, chipping away at historical dominance. Mobile wallets already account for 18% of in-store spending in the Gulf and are expected to exceed one-third by 2027 as Near-Field Communication (NFC) acceptance becomes ubiquitous. QR-code rails launched by central banks are further collapsing the distinction between “card-present” and “card-not-present,” delivering checkout consistency in both physical stores and social-commerce feeds.Heightened e-commerce adoption after the 2024 pandemic phase-out created durable behavioral change: 85% of regional consumers tested at least one emerging method, such as tokenized click-to-pay or BNPL checkout. Processors now optimise for gateway orchestration that can auto-failover between local schemes, international networks, and account-to-account options in under 200 milliseconds. As instant rails converge with open-banking APIs, PSPs expect authorisation cost reductions of up to 40 basis points, sustaining the margin economics of remote commerce as volume scales.
Solutions gateways, processors, wallets, and fraud engines held 60.85% of the Middle East and North Africa digital payments market size in 2025, reflecting the foundational nature of core infrastructure. Yet Services are projected to climb 18.05% CAGR to 2031, overtaking software revenue in fast-growing sub-markets such as Saudi Arabia. Consultancies are booked nine months in advance for open-API readiness audits, and cloud migration mandates from regulators intensify demand for integration specialists.
Managed fraud monitoring is shifting from licence fees to usage-based models that flex with transaction peaks during Ramadan and Singles’ Day. Banks outsource white-label wallets to platform providers, preferring SLA-backed uptime guarantees over in-house builds. Regulatory support functions, including reporting, dispute management, and consumer-protection dashboards, round out service bundles, pushing the average contract value 1.7 times higher than its 2023 equivalents. Consequently, hybrid vendors that pair modular SaaS with advisory retainment enjoy double-digit expansion in bookings through 2028.
The Middle East and North Africa Digital Payments Market Report is Segmented by Mode of Payment (Point of Sale (POS), Online / Remote Payment), Component (Solutions (Gateway, Processing, Wallet, Fraud, Other), Services (Consulting, Integration, Support)), Enterprise Size (Large Enterprises, and More), End-User Industry (Retail and E-Commerce and More), and Country. The Market Forecasts are Provided in Terms of Value (USD).
List of companies covered in this report:
- PayPal Holdings, Inc.
- Apple Inc.
- Google LLC (Google Pay)
- Samsung Electronics Co., Ltd. (Samsung Pay)
- Mastercard Incorporated
- Visa Inc.
- ACI Worldwide Inc.
- Fawry for Banking and Payment Technology Services S.A.E.
- Network International Holdings PLC
- STC Pay - Saudi Digital Payments Co.
- Mada Pay - Saudi Payments
- First Data Corporation (Fiserv, Inc.)
- Denarii Cash Ltd.
- BayanPay - Bayantech Payment Services
- HalalaH Payments Co.
- Beam Wallet LLC
- Commercial International Bank (CIB) Egypt
- Qatar National Bank Al-Ahli (QNB Al-Ahli)
- Emirates Digital Wallet LLC
- BKM Express - Bankalararası Kart Merkezi A.Ş.
Additional benefits of purchasing this report:
- Access to the market estimate sheet (Excel format)
- 3 months of analyst support
Table of Contents
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- PayPal Holdings, Inc.
- Apple Inc.
- Google LLC (Google Pay)
- Samsung Electronics Co., Ltd. (Samsung Pay)
- Mastercard Incorporated
- Visa Inc.
- ACI Worldwide Inc.
- Fawry for Banking and Payment Technology Services S.A.E.
- Network International Holdings plc
- STC Pay – Saudi Digital Payments Co.
- Mada Pay – Saudi Payments
- First Data Corporation (Fiserv, Inc.)
- Denarii Cash Ltd.
- BayanPay – Bayantech Payment Services
- HalalaH Payments Co.
- Beam Wallet LLC
- Commercial International Bank (CIB) Egypt
- Qatar National Bank Al-Ahli (QNB Al-Ahli)
- Emirates Digital Wallet LLC
- BKM Express – Bankalararası Kart Merkezi A.Ş.

