Middle East & Africa Tonic Water Market Forecast to 2031 - Regional Analysis - by Type, Category, and End User

The Middle East & Africa tonic water market was valued at US$ 31.80 million in 2023 and is expected to reach US$ 56.02 million by 2031; it is estimated to register a CAGR of 7.3% from 2023 to 2031.

Preference for Low-Sugar Tonic Water Bolsters Middle East & Africa Tonic Water Market

As more consumers become health-conscious and seek to reduce their sugar intake, the demand for low-sugar or zero-sugar beverages has surged. Low-sugar tonic water offers consumers a lighter and healthier option without compromising flavor or quality. Key players in the tonic water market engage in adopting strategic initiatives such as product launches and development to cater to the growing demand for low-sugar tonic water. In August 2021, Nexba made the Nexba Sugar-Free Tonic Water available in two flavors: lime, cucumber, and mint; and classic tonic. The launch was aimed at catering to the growing demand for low-sugar tonic water.

Moreover, the rise of wellness-focused lifestyle and dietary trends, such as keto, paleo, and low-carb diets, propels the demand for low-sugar tonic water. Low-sugar tonic water provides a guilt-free option for consumers looking to enjoy their favorite cocktails without the excess calories and sugar content typically found in traditional tonic water. Thus, the surging demand for low-sugar tonic water is expected to become a key trend in the tonic water market in the coming years. This trend is particularly pronounced among millennials and Gen Z consumers, who prioritize health and wellness in their purchasing decisions and seek transparency in product ingredients.

Middle East & Africa Tonic Water Market Overview

Tonic water is frequently used as a mixer for alcoholic beverages such as gin and vodka. The rise in consumption of spirits and cocktails in the region increases the demand for tonic water. In the emerging market in the Middle East & Africa, consumers are looking for high-quality experiences and choices to suit their tastes. With an increasing number of consumers of alcoholic beverages, the tonic water market is expected to grow during the forecast period. The region has seen an increasing number of hotels, bars, pubs, clubs, and restaurants. The growing hospitality industry supports the tonic water market growth.

Tonic water manufacturers are expanding their operations across the Middle East & Africa to tap into new markets and meet the rising product demand. For instance, in 2022, Bidfood UAE announced a partnership with Fever-Tree distributors to market their products across the UAE. Bidfood UAE will supply Fever-Tree's tonic water to the UAE's food retail sector and hospitality venues, including restaurants and bars.

Middle East & Africa Tonic Water Market Revenue and Forecast to 2031 (US$ Million)

Middle East & Africa Tonic Water Market Segmentation

The Middle East & Africa tonic water market is categorized into by type, category, end user, and country.

Based on type, the Middle East & Africa tonic water market is bifurcated into plain and flavored. The flavored segment held a larger market share in 2023.

In terms of category, the Middle East & Africa tonic water market is bifurcated into low/no sugar and regular. The regular segment held a larger market share in 2023.

By end user, the Middle East & Africa tonic water market is bifurcated into on-trade and off-trade. The off-trade segment held a larger market share in 2023.

Based on country, the Middle East & Africa tonic water market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa tonic water market share in 2023.

The Coca-Cola Co, Fever-Tree Drinks Plc, Thomas Henry GmbH, East Imperial Beverage Corp, and Britvic Plc. are some of the leading companies operating in the Middle East & Africa tonic water market.

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