Middle East & Africa Tortilla Market Forecast to 2031 - Regional Analysis - by Source, Product Type, Category, and Distribution Channel

The Middle East & Africa tortilla market was valued at US$ 1.00 billion in 2023 and is expected to reach US$ 1.35 billion by 2031; it is estimated to register a CAGR of 3.9% from 2023 to 2031.

Rising Popularity of Mexican Cuisines Trend Bolsters Middle East & Africa Tortilla Market

Mexican gastronomy has increasingly influenced global cuisine in recent years. It has introduced a variety of flavors, spices, and dishes that were previously unknown or underrepresented in other regions, offering a new and exciting culinary experience to people. Further, Mexican cuisine is already popular across various countries. Rise in the immigration of Mexican people across the globe propels the popularity of Mexican food in various regions. Tortilla is majorly used in various traditional Mexican food products such as nachos, burritos, tacos, and fajitas.

Mexican food has fascinated different regions because of its cultural significance and rich history. UNESCO 2010 recognized traditional Mexican cuisine as an Intangible Cultural Heritage of Humanity. This recognition has helped raise its awareness worldwide and has contributed to its growing popularity across the globe.

The surge in popularity of authentic Mexican food is attributed to consumers' changing preferences. Many consumers prefer products that are healthy, inexpensive, and easy to prepare at home. Mexican food fulfills the demand of health and wellness-conscious consumers aiming to have fresh vegetables and beans in their diet. Moreover, ancient grains are becoming popular, and corn and amaranth are key ingredients in Mexican food items, including tortillas.

Thus, the rising popularity of Mexican cuisines drives the tortilla market growth.

Middle East & Africa Tortilla Market Overview

The tortilla market in the Middle East is expanding due to the growing influence of Western food culture as globalization fosters cultural exchange. The region witnesses a noticeable shift in consumer behavior with more individuals expressing a greater inclination toward experimenting with a diverse range of international culinary offerings. Tortillas are a versatile option for those with an adventurous culinary spirit due to their convenience and adaptability. They are frequently being incorporated into local and fusion dishes, often replacing traditional breads in wraps and sandwiches. This factor bolsters the tortilla market growth in the Middle East & Africa.

Social media platforms allow food bloggers, influencers, and cooking shows to introduce versatile food items such as tortillas to a wider audience. Through engaging content and creative presentations, these platforms have contributed to increasing awareness and appreciation for tortillas among people from diverse backgrounds. The rising use of social media and digital media platforms has generated significant attention and positioned tortillas as trendy and sought-after food items, propelling the tortilla market growth in the Middle East & Africa.

Middle East & Africa Tortilla Market Segmentation

The Middle East & Africa tortilla Market is categorized into source, product type, category, distribution channel, and country.

Based on source, the Middle East & Africa tortilla market is segmented into wheat, corn, and others. The corn segment held the largest market share in 2023.

By product type, the Middle East & Africa tortilla market is segmented into tortilla chips/tostada chips taco shells, tortilla wraps, others. The tortilla chips/tostada chips segment held the largest market share in 2023. The tortilla chips/tostada chips segment is further sub segmented into corn chips and other chips.

Based on category, the Middle East & Africa tortilla market is bifurcated into organic and conventional. The conventional segment held a larger market share in 2023.

Based on distribution channel, the Middle East & Africa tortilla market is segmented into supermarkets and hypermarkets, convenience stores, online retail, others. The supermarkets and hypermarkets segment held the largest market share in 2023.

By country, the Middle East & Africa tortilla market is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa tortilla market share in 2023.

PepsiCo Inc; Aranda's Tortilla Co Inc; General Mills Inc; Greendot Health Foods Pvt. Ltd.; Joy Food Products; and The Hain Celestial Group Inc are some of the leading companies operating in the Middle East & Africa tortilla market.

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