The Middle East & Africa hair wig market is expected to grow from US$ 227.82 million in 2022 to US$ 333.57 million by 2030. It is estimated to grow at a CAGR of 4.9% from 2022 to 2030.
Based on type, the Middle East & Africa hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the Middle East & Africa hair wig market in 2022.
Based on end user, the Middle East & Africa hair wig market is bifurcated into men and women. The women segment held a larger share of the Middle East & Africa hair wig market in 2022.
Based on distribution channel, the Middle East & Africa specialty stores, online retail, and others. The specialty stores segment held the largest share of the Middle East & Africa hair wig market in 2022.
Based on country, the Middle East & Africa hair wig market is segmented int o South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa hair wig market in 2022.
Aleriana SRL, UniWigs Inc, JON RENAU, Smiffys (R.H Smith & Sons (Wigmakers) Limited), MapofBeauty are some of the leading companies operating in the Middle East & Africa hair wig market.
Rising Incidence of Hair Loss Among Patients Undergoing Cancer Treatment Fuel Middle East & Africa Hair Wig Market
Chemotherapy, radiation therapy, and some other medical treatments for cancer are designed to target rapidly dividing cells, which unfortunately include hair follicles. As a result, patients undergoing cancer treatment often experience significant hair loss, which can be emotionally distressing and affect their self-esteem. According to estimates from the International Agency for Research on Cancer (IARC), in 2018, 17.0 million new cancer cases and 9.5 million cancer deaths were reported across the world. By 2040, the new cancer cases and deaths are expected to grow to 27.5 million and 16.3 million, respectively, due to the changing lifestyles, dietary habits, alcohol, smoking, etc. The burden will probably be even more significant in economically transitioning countries in the future due to the increasing consumption of unhealthy diets, rising addiction to smoking, and physical inactivity. The demand for hair wigs has significantly increased due to the prevalent hair loss caused by cancer treatments. Wigs provide an effective solution for patients looking to maintain their appearance and regain some sense of normalcy amidst their battle with cancer. To meet the needs of cancer patients, Middle East & Africa Hair Wig Market players are offering a wide range of products, including natural hair wigs, synthetic wigs, and personalized designs. Wig manufacturers have improved the quality and comfort of their products, ensuring that cancer patients have access to comfortable and realistic-looking wigs that help boost their confidence during a challenging period. The wig market growth is also driven by increasing awareness and understanding of cancer and its effects on patients. Support organizations, medical centers, and community initiatives have actively promoted the availability and benefits of wigs for cancer patients, encouraging them to embrace wigs as an empowering option. In this campaign, the trust joined hands with Dabur Amla Hair Oil to conduct a hair donation and wig donation drive on World Cancer Day 2022. The campaign aimed to eradicate the stigma around cancer and encourage early cancer detection among women. This campaign is committed to provide 150 wigs free of cost to underprivileged cancer patients to help them face life with renewed confidence. Therefore, the increasing hair loss cases due to cancer treatments drive the Middle East & Africa Hair Wig Market growth.Middle East & Africa Hair Wig Market Overview
The Middle East & Africa Hair Wig Market in the Middle East & Africa is segmented into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The market is predominantly driven by the passion among women to achieve longer and high-volume hair and cultural and religious customs that place high importance on the hair & beauty industry. The countries such as Saudi Arabia, the UAE, and Qatar have a considerable and growing market for hair wig.Middle East & Africa Hair Wig Market Revenue and Forecast to 2030 (US$ Million)
Middle East & Africa Hair Wig Market Segmentation
The Middle East & Africa hair wig market is segmented into type, end user, distribution channel, and country.Based on type, the Middle East & Africa hair wig market is bifurcated into human hair and synthetic hair. The synthetic hair segment held a larger share of the Middle East & Africa hair wig market in 2022.
Based on end user, the Middle East & Africa hair wig market is bifurcated into men and women. The women segment held a larger share of the Middle East & Africa hair wig market in 2022.
Based on distribution channel, the Middle East & Africa specialty stores, online retail, and others. The specialty stores segment held the largest share of the Middle East & Africa hair wig market in 2022.
Based on country, the Middle East & Africa hair wig market is segmented int o South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. The Rest of Middle East & Africa dominated the Middle East & Africa hair wig market in 2022.
Aleriana SRL, UniWigs Inc, JON RENAU, Smiffys (R.H Smith & Sons (Wigmakers) Limited), MapofBeauty are some of the leading companies operating in the Middle East & Africa hair wig market.
Table of Contents
1. Introduction
2. Executive Summary
3. Research Methodology
4. Middle East & Africa Hair Wig Market Landscape
5. Middle East & Africa Hair Wig Market - Key Industry Dynamics
6. Hair Wig Market - Middle East & Africa Market Analysis
7. Middle East & Africa Hair Wig Market Analysis - Type
8. Middle East & Africa Hair Wig Market Analysis - End User
9. Middle East & Africa Hair Wig Market Analysis - Distribution Channel
10. Middle East & Africa Hair Wig Market - Country Analysis
11. Industry Landscape
12. Company Profiles
List of Tables
List of Figures
Executive Summary
At 4.9% CAGR, the Middle East & Africa Hair Wig Market is Speculated to be Worth US$ 333.57 million by 2030.According to this research, the Middle East & Africa hair wig market was valued at US$ 227.82 million in 2022 and is expected to reach US$ 333.57 million by 2030, registering a CAGR of 4.9% from 2022 to 2030. Rising incidence of hair loss among patients undergoing cancer treatment, and rising prevalence of alopecia and hair damage attributed to the Middle East & Africa hair wig market expansion.
Social media platforms have integrated shopping facilities, which allow several influencers and hairstylists to promote and sell hair wigs online. Consumers tend to purchase hair wigs and skin-related products to enhance their appearance on social media platforms. Several hair wig companies prefer Instagram, Facebook, Pinterest, YouTube, and other social media platforms to endorse their brand and work. Such organizations record clients' best hair transformation videos and upload them on social media platforms to showcase their work and reach target consumers. Secret Hair is one such company that has grown through social media by showcasing its work and using appropriate hashtags to reach the desired consumers. Instagram is among the most used social media platforms to sell hair wigs. Hair wigs are best shown off in consumer-generated content, where they exhibit their hair wig in video and picture tutorials. Therefore, the rising use of social media platforms to promote hair wigs is expected to bolster the Middle East & Africa hair wig market in the coming years.
On the contrary, rising competition from hair extensions and hair transplant procedures hampers the Middle East & Africa hair wig market.
Based on type, the Middle East & Africa hair wig market is segmented into human hair and synthetic hair. The synthetic hair segment held 65.8% share of Middle East & Africa hair wig market in 2022, amassing US$ 149.97 million. It is projected to garner US$ 216.37 million by 2030 to expand at 4.7% CAGR during 2022-2030.
Based on end user, the Middle East & Africa hair wig market is bifurcated into men and women. The women segment held 67.6% share of Middle East & Africa hair wig market in 2022, amassing US$ 154.02 million. It is projected to garner US$ 228.65 million by 2030 to expand at 5.1% CAGR during 2022-2030.
Based on distribution channel, the Middle East & Africa hair wig market is segmented into specialty stores, online retail, and others. The specialty stores segment held 74.4% share of Middle East & Africa hair wig market in 2022, amassing US$ 169.60 million. It is projected to garner US$ 248.79 million by 2030 to expand at 4.9% CAGR during 2022-2030.
Based on country, the Middle East & Africa hair wig market has been categorized into South Africa, Saudi Arabia, the UAE, and the Rest of Middle East & Africa. Our regional analysis states that the Rest of Middle East & Africa captured 63.6% share of Middle East & Africa hair wig market in 2022. It was assessed at US$ 144.90 million in 2022 and is likely to hit US$ 203.49 million by 2030, exhibiting a CAGR of 4.3% during 2022-2030.
Key players operating in the Middle East & Africa hair wig market are Aleriana SRL, UniWigs Inc, JON RENAU, Smiffys (R.H Smith & Sons (Wigmakers) Limited), and MapofBeauty, among others.
In March-2023, Celebrity Hairstylist Kim Kimble has joined forces with HairUWear to create the wig collection designed specifically for those with textured hair. These products will come in 14 shades, ranging in price from $299 to $479. In March-2022, Artnature Co Ltd has launched an automatic wig hair transplanter. This has allowed automation of the transplantation process through an automatic wig hair transplanter. This development has helped the company in stabilizing the supply structure by automating certain work processes. In August-2022, Lordhair Co Ltd has announced to expand its collection of Afro hair wigs for African American men and women suffering from thinning and hair loss triggered by alopecia, heredity hair loss, hormonal changes, and medical conditions. April-2019, Indique Hair LLC has launched its new hair-wig line in partnership with American Singer “Chaka Khan”. Chaka by Indique's iKhanic curl is a fully adjustable wig with an undetectable 4x4 freestyle parting lace closure.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aleriana SRL
- UniWigs Inc
- JON RENAU
- Smiffys (R.H Smith & Sons (Wigmakers) Limited)
- MapofBeauty
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 64 |
| Published | December 2023 |
| Forecast Period | 2022 - 2030 |
| Estimated Market Value in 2022 | 227.82 Million |
| Forecasted Market Value by 2030 | 333.57 Million |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Africa, Middle East |
