Mobile Marketing - Global Strategic Business Report

The global market for Mobile Marketing was estimated at US$246.0 Billion in 2024 and is projected to reach US$618.7 Billion by 2030, growing at a CAGR of 16.6% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Mobile Marketing market.

Global Mobile Marketing Market - Key Trends and Drivers Summarized

How Is Mobile Marketing Transforming Customer Engagement?

Mobile marketing involves promoting products or services to users via mobile devices such as smartphones, tablets, and smartwatches. This approach capitalizes on the widespread adoption of mobile technology, allowing businesses to reach consumers more efficiently and personalize marketing strategies. Mobile marketing encompasses various techniques, including SMS, push notifications, in-app advertisements, and social media campaigns. The rise in mobile internet usage and advancements in mobile technology have made mobile marketing a critical tool for companies looking to enhance customer engagement, drive brand awareness, and boost sales. The mobile marketing landscape is continuously evolving, with companies increasingly focusing on delivering personalized content to target audiences. The ability to segment users based on behavior, location, and preferences allows businesses to tailor messages and offers in real-time, maximizing engagement and conversion rates. Furthermore, the integration of technologies such as artificial intelligence (AI) and machine learning is enabling marketers to analyze consumer behavior patterns more effectively, thereby optimizing marketing strategies and improving return on investment.

What Trends Are Shaping the Mobile Marketing Landscape?

The mobile marketing industry is undergoing significant transformation, driven by technological advancements and changing consumer behavior. Personalization has emerged as a key trend, with consumers expecting tailored experiences that resonate with their interests. AI-powered chatbots and virtual assistants are being used to engage customers in a more interactive and personalized manner, providing instant responses to queries and personalized product recommendations. Additionally, video content is becoming a central component of mobile marketing strategies, as videos are more engaging and have higher retention rates compared to traditional text or image-based advertisements. Location-based marketing is another significant trend shaping the industry. Geofencing and proximity-based marketing enable businesses to deliver location-specific promotions and advertisements to consumers who are near a particular store or event. This approach not only improves the relevance of marketing messages but also drives foot traffic and in-store conversions. The rise of mobile commerce is further propelling the mobile marketing market, with businesses leveraging mobile apps and mobile-optimized websites to facilitate seamless shopping experiences.

How Do Market Segments Define the Growth of Mobile Marketing?

Solution types include SMS marketing, mobile web, mobile apps, mobile email, and QR codes, with SMS and in-app advertisements being the most commonly used. Industries adopting mobile marketing strategies include retail, healthcare, automotive, travel, and financial services. The retail sector is the largest user of mobile marketing, leveraging techniques such as push notifications and location-based offers to drive customer engagement and sales. Regionally, North America leads the mobile marketing market, driven by the high smartphone penetration, advanced digital infrastructure, and substantial investments in digital advertising. Europe follows closely, with increasing regulations around data privacy influencing the adoption of personalized and consent-based marketing practices. The Asia-Pacific region is witnessing rapid growth due to the proliferation of mobile devices, rising e-commerce activities, and a young, tech-savvy population. Emerging markets in Latin America and Africa are also showing potential as mobile internet usage increases.

What Factors Are Driving the Growth in the Mobile Marketing Market?

The growth in the mobile marketing market is driven by several factors, including the increasing adoption of smartphones, the shift towards digital advertising, and advancements in data analytics technologies. As more consumers rely on mobile devices for information, shopping, and entertainment, businesses are prioritizing mobile marketing to reach their target audience effectively. The rise of social media and mobile apps is further supporting mobile marketing efforts, enabling brands to engage with users in real-time. Additionally, the ability to deliver personalized and location-based content is enhancing the effectiveness of mobile marketing campaigns, while technological innovations, such as AI and machine learning, are optimizing strategies and outcomes.

SCOPE OF STUDY:

The report analyzes the Mobile Marketing market in terms of units by the following Segments, and Geographic Regions/Countries:

• Segments: Solution (Mobile Web, SMS, Location-Based Marketing, QR Codes, Push Notifications, In-App Messages, Other Solutions); Enterprise Size (Large Enterprises, SMEs); End-Use (Retail, Media & Entertainment, IT & Telecom, BFSI, Automotive, Travel, Other End-Uses)
• Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.

Key Insights:

• Market Growth: Understand the significant growth trajectory of the Mobile Web segment, which is expected to reach US$148.2 Billion by 2030 with a CAGR of a 16.9%. The SMS segment is also set to grow at 15.5% CAGR over the analysis period.
• Regional Analysis: Gain insights into the U.S. market, valued at $62.8 Billion in 2024, and China, forecasted to grow at an impressive 21.7% CAGR to reach $158.0 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.

Why You Should Buy This Report:

• Detailed Market Analysis: Access a thorough analysis of the Global Mobile Marketing Market, covering all major geographic regions and market segments.
• Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
• Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Mobile Marketing Market.
• Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.

Key Questions Answered:

• How is the Global Mobile Marketing Market expected to evolve by 2030?
• What are the main drivers and restraints affecting the market?
• Which market segments will grow the most over the forecast period?
• How will market shares for different regions and segments change by 2030?
• Who are the leading players in the market, and what are their prospects?

Report Features:

• Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
• In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
• Company Profiles: Coverage of players such as Acoustic, L.P., Adobe, Airship, Braze, Inc., FollowAnalytics and more.
• Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.

Some of the 204 companies featured in this Mobile Marketing market report include:

• Acoustic, L.P.
• Adobe
• Airship
• Braze, Inc.
• FollowAnalytics
• IMI Mobile Private Limited
• Leanplum
• Localytics
• Marketo
• MoEngage
• Netcore Solutions
• Oracle
• Pyze Inc.
• Sailthru
• Salesforce
• SAP
• Swrve Inc.
• Vibes
• Xtremepush

This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:

• Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
• Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
• Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
• Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
• Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
• Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
• Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.