Natural Fragrance Market Report 2026

The natural fragrance market size has grown strongly in recent years. It will grow from $4.07 billion in 2025 to $4.41 billion in 2026 at a compound annual growth rate (CAGR) of 8.4%. The growth in the historic period can be attributed to increasing perfume usage, rising awareness of synthetic chemical effects, early adoption of botanical fragrance ingredients, growing personal care industry, increasing preference for pleasant sensory experience.

The natural fragrance market size is expected to see strong growth in the next few years. It will grow to $6.03 billion in 2030 at a compound annual growth rate (CAGR) of 8.1%. The growth in the forecast period can be attributed to rising demand for clean fragrance products, increasing eco friendly consumer choices, growing premium perfume adoption, expansion of natural cosmetic products, rising use of fragrance in household and hygiene products. Major trends in the forecast period include growing demand for plant derived fragrance ingredients, increasing consumer preference for clean and natural scents, expansion of premium natural perfume and personal care fragrances, rising focus on sustainable and ethical fragrance sourcing, increasing use of natural aromas in household and personal care products.

The rising demand for cosmetics and personal care products is driving the growth of the natural fragrance market. Cosmetics and personal care products encompass a wide range of consumer goods aimed at personal grooming, hygiene, and appearance enhancement. Natural fragrances are commonly used in personal care and cosmetics due to their pleasant scents, potential benefits to the skin, additional natural marketing image, versatility, and consumer demand. For instance, in September 2024, according to the U.S. Bureau of Labor Statistics, a US-based Department of Labor, average personal care products and services expenditures of all consumer units were $950 in 2023, up from $866 in 2022. Therefore, rising demand for cosmetics and personal care products will propel the growth of the natural fragrance market going forward.

Major companies operating in the natural fragrances market are developing innovative products like plant-based fragrance oils to strengthen their position in the market. Plant-based fragrance oils in natural fragrances help to create high-quality, sustainable, and innovative fragrance products that appeal to consumers seeking natural and eco-friendly options. For instance, in October 2023, Natural Sourcing LLC, a US-based fragrance and perfumery manufacturer, launched a line of plant-based fragrance oils derived from natural botanical sources, including essential oils and extracts. These oils are derived from natural, raw botanical sources such as essential oils, absolutes, extracts, and aromatic isolates. They are well-suited for use in clean beauty, personal care, soap making, and home framing applications where cost-effective fragrance is required without the use of synthetic additives.

In June 2023, Kering Beauté, a France-based multinational corporation specializing in luxury goods, acquired Creed Fragrances for $3.83 billion. This strategic move marks Kering Beauté's entry into fragrances, leveraging Creed's global distribution network and production site. The acquisition aims to fuel growth in China, travel retail, e-commerce, and new categories like women's fragrances, body, and home products. Creed Fragrances is a UK-based manufacturer of luxury perfumes intended to serve the fragrance and beauty industry.

Major companies operating in the natural fragrance market report are International Flavors & Fragrances Inc., Givaudan SA, Firmenich SA, Symrise AG, Sensient Technologies Corporation, Robertet SA, T. Hasegawa Co., Ltd, Mane SA, CPL Aromas, Aroma-Zone, Fragrance Oils (International) Limited, Bell Flavors & Fragrances, Alpha Aromatics, Agilex Fragrances, Burt's Bees, Citrus and Allied Essences Ltd., Primavera, Lebermuth Inc., Ungerer and Company, Royal Aroma, Aromatics International, Ogawa And Co. Ltd., Fine Fragrances Pvt. Ltd., Dauper SA, MJ Biopharm Pvt. Ltd.

Europe was the largest region in the Natural Fragrance market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the natural fragrance market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the natural fragrance market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The natural fragrance market consists of sales of perfumes, aromatherapy products, natural candles, skincare products, essential oil diffusers, bath and body products, cleaning products, and laundry detergents. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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