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Referral Marketing Industry: Global Industry Analysis, Trends, Market Size, and Forecasts up to 2030

  • Report

  • 255 Pages
  • January 2024
  • Region: Global
  • Infinium Global Research
  • ID: 5933659
Description Jump to:
The report on the global referral marketing industry provides qualitative and quantitative analysis for the period from 2021-2030. The global referral marketing industry was valued at USD 299.6 million in 2022 and is expected to reach USD 731.32 million in 2030, with a CAGR of 11.89% during the forecast period 2023-2030. The study on referral marketing industry covers the analysis of the leading geographies such as North America, Europe, Asia Pacific, and RoW for the period of 2021-2030.

The report on referral marketing industry is a comprehensive study and presentation of drivers, restraints, opportunities, demand factors, market size, forecasts, and trends in the global referral marketing industry over the period of 2021-2030. Moreover, the report is a collective presentation of primary and secondary research findings.

Porter's five forces model in the report provides insights into the competitive rivalry, supplier and buyer positions in the market and opportunities for the new entrants in the global referral marketing industry over the period of 2021-2030. Further, Growth Matrix gave in the report brings an insight into the investment areas that existing or new market players can consider.

Report Findings

1) Drivers

  • Referral marketing offers a cost-effective way to acquire new customers through recommendations from existing ones, which is driving the growth of the market.
  • Social media adoption and influencer marketing are expected to stimulate the growth of the market.

2) Restraints

  • Incentive fatigue and fraud can hamper the growth of the market.

3) Opportunities

  • Advances in technology, including social media platforms and referral software, can provide opportunities for the growth of the market.

Research Methodology

A) Primary Research

The primary research involves extensive interviews and analysis of the opinions provided by the primary respondents. The primary research starts with identifying and approaching the primary respondents, the primary respondents are approached include
1. Key Opinion Leaders
2. Internal and External subject matter experts
3. Professionals and participants from the industry

The primary research respondents typically include

1. Executives working with leading companies in the market under review
2. Product/brand/marketing managers
3. CXO level executives
4. Regional/zonal/country managers
5. Vice President level executives.

B) Secondary Research

Secondary research involves extensive exploring through the secondary sources of information available in both the public domain and paid sources. Each research study is based on over 500 hours of secondary research accompanied by primary research. The information obtained through the secondary sources is validated through the crosscheck on various data sources.

The secondary sources of the data typically include

1. Company reports and publications
2. Government/institutional publications
3. Trade and associations journals
4. Databases such as WTO, OECD, World Bank, and among others.
5. Websites and publications by research agencies

Segment Covered

The global referral marketing industry is segmented on the basis of target customers, incentive, and channel.

The Global Referral Marketing Industry by Target Customers
  • Consumer Referral Programs
  • Enterprise Referral Programs
  • Influencer Marketing
  • Partner Programs
The Global Referral Marketing Industry by Incentive
  • Discount/Reward-based
  • Experiential Incentives
  • Social Impact and Gamification
  • Non-monetary Incentives
The Global Referral Marketing Industry by Channel
  • Email Marketing
  • Social Media Marketing
  • Mobile App Integration
  • Offline Referrals

Company Profiles

The companies covered in the report include

  • Impartner Inc.
  • ReferralCandy
  • Tapfiliate
  • Extole, Inc.
  • Genius Referrals
  • ClientCircle
  • AnnexCloud
  • Viral Loops Technologies Inc.
  • Mention Me Ltd
  • HelloReferrals

What does this Report Deliver?

1. Comprehensive analysis of the global as well as regional markets of the referral marketing industry.
2. Complete coverage of all the segments in the referral marketing industry to analyze the trends, developments in the global market and forecast of market size up to 2030.
3. Comprehensive analysis of the companies operating in the global referral marketing industry. The company profile includes analysis of product portfolio, revenue, SWOT analysis and latest developments of the company.
4. Growth Matrix presents an analysis of the product segments and geographies that market players should focus to invest, consolidate, expand and/or diversify.

Table of Contents

Chapter 1. Preface
1.1. Report Description
1.2. Research Methods
1.3. Research Approaches
Chapter 2. Executive Summary
2.1. Referral Marketing Industry Highlights
2.2. Referral Marketing Industry Projection
2.3. Referral Marketing Industry Regional Highlights
Chapter 3. Global Referral Marketing Industry Overview
3.1. Introduction
3.2. Market Dynamics
3.2.1. Drivers
3.2.2. Restraints
3.2.3. Opportunities
3.3. Porter's Five Forces Analysis
3.4. Growth Matrix Analysis
3.4.1. Growth Matrix Analysis by Target Customers
3.4.2. Growth Matrix Analysis by Incentive
3.4.3. Growth Matrix Analysis by Channel
3.4.4. Growth Matrix Analysis by Region
3.5. Value Chain Analysis of Referral Marketing Industry
Chapter 4. Referral Marketing Industry Macro Indicator Analysis
Chapter 5. Company Profiles and Competitive Landscape
5.1. Competitive Landscape in the Global Referral Marketing Industry
5.2. Companies Profiles
5.2.1. Impartner Inc.
5.2.2. ReferralCandy
5.2.3. Tapfiliate
5.2.4. Extole, Inc.
5.2.5. Genius Referrals
5.2.6. ClientCircle
5.2.7. AnnexCloud
5.2.8. Viral Loops Technologies Inc.
5.2.9. Mention Me Ltd
5.2.10. HelloReferrals
Chapter 6. Global Referral Marketing Industry by Target Customers
6.1. Consumer Referral Programs
6.2. Enterprise Referral Programs
6.3. Influencer Marketing
6.4. Partner Programs
Chapter 7. Global Referral Marketing Industry by Incentive
7.1. Discount/Reward-based
7.2. Experiential Incentives
7.3. Social Impact and Gamification
7.4. Non-monetary Incentives
Chapter 8. Global Referral Marketing Industry by Channel
8.1. Email Marketing
8.2. Social Media Marketing
8.3. Mobile App Integration
8.4. Offline Referrals
Chapter 9. Global Referral Marketing Industry by Region 2023-2030
9.1. North America
9.1.1. North America Referral Marketing Industry by Target Customers
9.1.2. North America Referral Marketing Industry by Incentive
9.1.3. North America Referral Marketing Industry by Channel
9.1.4. North America Referral Marketing Industry by Country
9.1.4.1. The U.S. Referral Marketing Industry
9.1.4.1.1. The U.S. Referral Marketing Industry by Target Customers
9.1.4.1.2. The U.S. Referral Marketing Industry by Incentive
9.1.4.1.3. The U.S. Referral Marketing Industry by Channel
9.1.4.2. Canada Referral Marketing Industry
9.1.4.2.1. Canada Referral Marketing Industry by Target Customers
9.1.4.2.2. Canada Referral Marketing Industry by Incentive
9.1.4.2.3. Canada Referral Marketing Industry by Channel
9.1.4.3. Mexico Referral Marketing Industry
9.1.4.3.1. Mexico Referral Marketing Industry by Target Customers
9.1.4.3.2. Mexico Referral Marketing Industry by Incentive
9.1.4.3.3. Mexico Referral Marketing Industry by Channel
9.2. Europe
9.2.1. Europe Referral Marketing Industry by Target Customers
9.2.2. Europe Referral Marketing Industry by Incentive
9.2.3. Europe Referral Marketing Industry by Channel
9.2.4. Europe Referral Marketing Industry by Country
9.2.4.1. Germany Referral Marketing Industry
9.2.4.1.1. Germany Referral Marketing Industry by Target Customers
9.2.4.1.2. Germany Referral Marketing Industry by Incentive
9.2.4.1.3. Germany Referral Marketing Industry by Channel
9.2.4.2. United Kingdom Referral Marketing Industry
9.2.4.2.1. United Kingdom Referral Marketing Industry by Target Customers
9.2.4.2.2. United Kingdom Referral Marketing Industry by Incentive
9.2.4.2.3. United Kingdom Referral Marketing Industry by Channel
9.2.4.3. France Referral Marketing Industry
9.2.4.3.1. France Referral Marketing Industry by Target Customers
9.2.4.3.2. France Referral Marketing Industry by Incentive
9.2.4.3.3. France Referral Marketing Industry by Channel
9.2.4.4. Italy Referral Marketing Industry
9.2.4.4.1. Italy Referral Marketing Industry by Target Customers
9.2.4.4.2. Italy Referral Marketing Industry by Incentive
9.2.4.4.3. Italy Referral Marketing Industry by Channel
9.2.4.5. Rest of Europe Referral Marketing Industry
9.2.4.5.1. Rest of Europe Referral Marketing Industry by Target Customers
9.2.4.5.2. Rest of Europe Referral Marketing Industry by Incentive
9.2.4.5.3. Rest of Europe Referral Marketing Industry by Channel
9.3. Asia Pacific
9.3.1. Asia Pacific Referral Marketing Industry by Target Customers
9.3.2. Asia Pacific Referral Marketing Industry by Incentive
9.3.3. Asia Pacific Referral Marketing Industry by Channel
9.3.4. Asia Pacific Referral Marketing Industry by Country
9.3.4.1. China Referral Marketing Industry
9.3.4.1.1. China Referral Marketing Industry by Target Customers
9.3.4.1.2. China Referral Marketing Industry by Incentive
9.3.4.1.3. China Referral Marketing Industry by Channel
9.3.4.2. Japan Referral Marketing Industry
9.3.4.2.1. Japan Referral Marketing Industry by Target Customers
9.3.4.2.2. Japan Referral Marketing Industry by Incentive
9.3.4.2.3. Japan Referral Marketing Industry by Channel
9.3.4.3. India Referral Marketing Industry
9.3.4.3.1. India Referral Marketing Industry by Target Customers
9.3.4.3.2. India Referral Marketing Industry by Incentive
9.3.4.3.3. India Referral Marketing Industry by Channel
9.3.4.4. South Korea Referral Marketing Industry
9.3.4.4.1. South Korea Referral Marketing Industry by Target Customers
9.3.4.4.2. South Korea Referral Marketing Industry by Incentive
9.3.4.4.3. South Korea Referral Marketing Industry by Channel
9.3.4.5. Australia Referral Marketing Industry
9.3.4.5.1. Australia Referral Marketing Industry by Target Customers
9.3.4.5.2. Australia Referral Marketing Industry by Incentive
9.3.4.5.3. Australia Referral Marketing Industry by Channel
9.3.4.6. Rest of Asia-Pacific Referral Marketing Industry
9.3.4.6.1. Rest of Asia-Pacific Referral Marketing Industry by Target Customers
9.3.4.6.2. Rest of Asia-Pacific Referral Marketing Industry by Incentive
9.3.4.6.3. Rest of Asia-Pacific Referral Marketing Industry by Channel
9.4. RoW
9.4.1. RoW Referral Marketing Industry by Target Customers
9.4.2. RoW Referral Marketing Industry by Incentive
9.4.3. RoW Referral Marketing Industry by Channel
9.4.4. RoW Referral Marketing Industry by Sub-region
9.4.4.1. Latin America Referral Marketing Industry
9.4.4.1.1. Latin America Referral Marketing Industry by Target Customers
9.4.4.1.2. Latin America Referral Marketing Industry by Incentive
9.4.4.1.3. Latin America Referral Marketing Industry by Channel
9.4.4.2. Middle East Referral Marketing Industry
9.4.4.2.1. Middle East Referral Marketing Industry by Target Customers
9.4.4.2.2. Middle East Referral Marketing Industry by Incentive
9.4.4.2.3. Middle East Referral Marketing Industry by Channel
9.4.4.3. Africa Referral Marketing Industry
9.4.4.3.1. Africa Referral Marketing Industry by Target Customers
9.4.4.3.2. Africa Referral Marketing Industry by Incentive
9.4.4.3.3. Africa Referral Marketing Industry by Channel

Companies Mentioned

  • Impartner Inc.
  • ReferralCandy
  • Tapfiliate
  • Extole, Inc.
  • Genius Referrals
  • ClientCircle
  • AnnexCloud
  • Viral Loops Technologies Inc.
  • Mention Me Ltd
  • HelloReferrals

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About the Network Marketing Market

Network Marketing is a type of direct selling business model in which independent distributors sell products or services to customers, usually through word-of-mouth referrals. It is a form of multi-level marketing, in which distributors earn commissions from their own sales as well as from the sales of their downline distributors. Network Marketing is a form of advertising and marketing that relies heavily on personal relationships and referrals. It is a way for companies to reach out to potential customers without having to spend large amounts of money on traditional advertising. Network Marketing companies often provide their distributors with training, support, and incentives to help them succeed. Distributors are typically responsible for finding customers, building relationships, and providing customer service. Some of the companies in the Network Marketing market include Amway, Herbalife, Avon, Mary Kay, and Tupperware. Show Less Read more

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