'Next-Generation Shopping' is one of the 63 sub-trends that the publisher covers as part of our TrendSights series of Consumer Insight studies. The analysis covers what the trend is, why it is important, who is most influenced by it and how brands and manufacturers can capitalize. The research concludes by identifying where the trend is heading next and how long it will last.
The ability to purchase groceries online has not only addressed existing needs for convenience and choice, but also heightened consumer expectations, thereby creating new needs, such as personalized shopping experiences and more sustainability-conscious retail channels.
The ability to purchase groceries online has not only addressed existing needs for convenience and choice, but also heightened consumer expectations, thereby creating new needs, such as personalized shopping experiences and more sustainability-conscious retail channels.
Scope
- The appeal of online grocery shopping is anchored in both rational and emotional benefits.
- It is crucial for retailers to recognize that delivery charges may be perceived as a disadvantage of online shopping from a value perspective.
- Investments in new technologies in an effort to deliver a frictionless experience can result in the creation of new obstacles. For example, the advent of self-checkout and scan-and-go technology have increased the risk of theft, which in turn has prompted retailers to take a range of preventative measures.
Reasons to Buy
- Consider emerging opportunities and threats in the fast-moving consumer goods market and gain insight into potential future consumer behavior.
- Identify interesting new and emerging concepts, products, and ideas on offer in retail, foodservice, online spaces, and beyond.
- Understand how new concepts and ideas fit into-or challenge-current consumer trends.
- Gain insight and inspiration for innovation programs and new product development.
Table of Contents
1. TrendSights: Next-Generation Shopping- Trend Overview
- What?
- Why?
- How?
- What Next?
