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North America Self-Adhesive Labels ? Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

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  • 100 Pages
  • April 2023
  • Region: North America
  • Mordor Intelligence
  • ID: 5764897
The market for self-adhesive labels in North America is estimated to reach USD 12,000.2 million by the end of this year. It is expected to grow at a CAGR greater than 5% during the forecast period. Due to the outbreak of COVID-19, the market of self-adhesive labels in the region was negatively impacted. Owing to the lockdown in the countries of the North American region led to supply chain constraints that significantly obstructed the expansion of the industry. However, the market recovered last year, and it is expected to grow at a significant rate in the coming years.

Key Highlights

  • Over the short term, major factors driving the market studied are the growing regional e-commerce industry and increasing demand for packed goods from the food and beverage industries​.
  • On the flip side, associated government regulation​ and volatility in raw material prices are expected to hinder the market's growth.
  • Nevertheless, shifting focus towards bio-based self-adhesive labels is likely to act as an opportunity for the market studied.
  • The United States of America dominated the North American self-adhesive labels market and is expected to remain in dominating position in the forecast period.

North America Self-Adhesive Labels Market Trends

Increasing Demand from Food and Beverages industry

  • Self-adhesive labels are known to improve the aesthetic characteristics of food and beverage packaging brands. In the food and beverage packaging industry, self-adhesive labels help perform a major function in product authentication and tamper-evidence.
  • Packaging and labeling play an important role in the sale of products, as they help grab consumers' attention. Marketers mainly use them to encourage potential consumers to purchase the product. Labels communicate how to use, transport, recycle, and /or dispose of the package or product.
  • Labeling provides ingredient information, product identification, and cautionary notifications in the food and beverage sector. The self-adhesive label manufacturers need to take care of the legal requirements put in place to ensure that the adhesive does not affect the food ingredients.
  • With significant growth in the food and beverage industry and demand for packaged food products across the region, an increase is observed in the consumption of labels used in the packaging of food & beverage products.
  • According to the US Census Bureau, the annual sales of retail food stores in the United States accounted for USD 880.30 billion in 2021, compared to USD 850.20 billion in 2020. Moreover, Till October 2022, the total sales of food & beverages stores in the United States amounted to USD 784 billion, registering an increase of 7.7% compared to the same period in the year 2021.
  • Similarly, in Canada, the total sales of food and beverage stores in the year amounted to CAD 143.14 billion (~USD 114.2 billion) in 2021, registering an increase of around 5% compared to 2020.
  • The demand for packaging material will increase with the increasing food and packed food industry. Thus, the growing food packaging market will increase the demand for self-adhesive labels in the coming years.

United States to dominate the North American market

  • The United States is the largest in the region and is the world's largest economy. The self-adhesive market in the country is dominating and will remain at the dominant position in the forecast period owing to the huge demand majorly from the food and beverage and pharmaceutical industries in the country.
  • The demand for self-adhesive labels is due to high demand from the food and beverage sector. The food and beverage industry is essential to the United States economy. Food delivery services are gaining popularity in the region. With the high internet penetration rate and increasing demand for convenience, consumers are increasingly ordering groceries and other food products online.
  • The food industry in the country is the second-largest in the world after China. In North America, the demand for the studied market majorly comes from the United States.
  • In 2022, the United States Department of Agriculture announced details of a framework to transform the food system to benefit consumers, producers, and rural communities. This framework provides more options, increases access, and creates new, more, and better markets for small and mid-size food producers.
  • Additionally, the department announced an investment of USD 600 million to support food supply chain infrastructure such as cold storage, refrigerated trucks, and processing facilities which will propel the growth of the United States food industry.
  • Along with food and beverages, the pharmaceutical industry in the country contributes significantly to the demand for packaging labels.
  • According to AstraZeneca, the projected pharmaceutical sales for the United States in 2024 are expected to be USD 633 billion for North America.
  • Apart from that, there are many driving factors responsible for the pharmaceutical industry of the United States, such as the decision of the Supreme Court to uphold the Affordable Care Act (Obamacare), the spur in drug demand due to the growing aging population, and others.
  • Furthermore, according to a survey by IQVIA Institute, in 2021, the United States spent approximately USD 574 billion on medicines which was more as compared to 2020 USD 521 billion.
  • Owing to all the aforementioned facts, the country's market will dominate the studied market.

North America Self-Adhesive Labels Market Competitor Analysis

The North American self-adhesive labels market is partially fragmented in nature. Some of the major key players in the market include 3M, Avery Dennison Corporation, H.B. Fuller Company, DuPont, and CCL Industries.

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Table of Contents

1.1 Study Assumptions
1.2 Scope of the Study



4.1 Drivers
4.1.1 Growing E-Commerce Industry in the Region
4.1.2 Increasing Demand for Packed Goods from Food And Beverage Industries
4.2 Restraints
4.2.1 Associated Government Regulations
4.2.2 Volatility in raw material prices
4.3 Industry Value Chain Analysis
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition

5.1 Adhesive Type
5.1.1 Hot Melt
5.1.2 Emulsion Acrylic
5.1.3 Solvent
5.2 Face Material
5.2.1 Paper
5.2.2 Plastic Polypropylene Polyester Vinyl Other Plastics
5.3 Application
5.3.1 Food and Beverage
5.3.2 Pharmaceutical
5.3.3 Logistics and Transport
5.3.4 Personal Care
5.3.5 Consumer Durables
5.3.6 Other Applications
5.4 Geography
5.4.1 United States
5.4.2 Canada
5.4.3 Mexico

6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share (%) Analysis**/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 3M
6.4.2 Avery Dennison Corporation
6.4.3 CCL Industries
6.4.4 Consolidated Label Co
6.4.5 DuPont
6.4.6 Fuji Seal International Inc.
6.4.7 Grupo Fortelite México
6.4.8 H.B. Fuller Company
6.4.9 LINTEC Corporation
6.4.10 Multi-Action
6.4.11 Multi-Color Corporation
6.4.13 UPM

7.1 Shifting Focus Towards Bio-based Self-Adhesive Labels

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 3M
  • Avery Dennison Corporation
  • CCL Industries
  • Consolidated Label Co
  • DuPont
  • Fuji Seal International Inc.
  • Grupo Fortelite México
  • H.B. Fuller Company
  • LINTEC Corporation
  • Multi-Action
  • Multi-Color Corporation
  • UPM