North America Bicycle Accessories Market Outlook, 2029

The intersection of biking and camping, known as bikepacking, has given rise to a niche market for specialised accessories. Cycling, once a mode of transportation, has transcended into a lifestyle, and with it, the North American bicycle accessories market is witnessing an exhilarating journey of growth and evolution. As more individuals across the continent embrace cycling not just as a means of transportation but as a dynamic and fulfilling recreational activity, the demand for innovative and purpose-driven bicycle accessories is reaching unprecedented heights.

From the rugged terrains of mountain trails to the bustling city streets, the industry is adapting to diverse needs and preferences, giving rise to an array of cutting-edge products. This dynamic sector encapsulates a tapestry of trends, from the burgeoning demand for e-bike accessories, where technological prowess meets sustainable commuting, to the ever-evolving landscape of safety gear that intertwines functionality with style. The North American bicycle accessories industry is not only a marketplace; it's a hub of creativity, sustainability, and technological prowess, where each gear, helmet, and accessory is a testament to the industry's commitment to enhancing the cycling experience.

This exploration delves into the pulsating heart of the North American bicycle accessories industry, navigating through the currents of innovation, market dynamics, and the collective spirit that propels it forward into an era of unparalleled growth and diversity. One noteworthy aspect of government involvement lies in the expansion and enhancement of cycling infrastructure. Numerous cities have invested in the development of dedicated bike lanes, bike-sharing programmes, and secure parking facilities, creating an environment that not only encourages cycling but also addresses safety concerns. These infrastructure improvements, backed by government funding, have a direct impact on the demand for bicycle accessories. Cyclists, whether commuting or engaging in recreational rides, find themselves in need of specialised accessories such as safety gear, lighting solutions, and storage options, thereby contributing to the market's growth.

According to the research report, 'North America Bicycle Accessories Market Outlook, 2029', the North America Bicycle Accessories market was valued at more than USD 3.50 Billion in 2023. The growing interest in cycling as a recreational activity, fitness pursuit, and sustainable mode of transportation is a primary driver. As more individuals embrace cycling, the demand for associated accessories, such as safety gear, locks, and maintenance tools, increases. The emphasis on health and wellness has driven individuals to incorporate cycling into their fitness routines.

This trend contributes to the demand for accessories that enhance the comfort and health aspects of cycling, such as ergonomic saddles, fitness trackers, and hydration solutions. Supportive government initiatives that promote cycling as a sustainable and healthy mode of transportation contribute to increased bicycle usage. Incentives, subsidies, and infrastructure development by governments can drive the demand for accessories. The growing awareness of environmental sustainability influences consumer choices.

Accessories made from eco-friendly materials, as well as those designed for durability and reusability, align with the preferences of environmentally conscious consumers. The desire for individual expression and personalisation contributes to the demand for customisable accessories. Consumers seek products that allow them to personalise their bikes with unique designs, colours, and add-ons. The growth of cycling tourism and interest in bikepacking contribute to the demand for accessories designed for long-distance travel. Lightweight racks, durable packs, and camping gear tailored for cyclists attract those exploring destinations on two wheels.

Market Drivers

• Increasing Use of Bicycles as Part of Fitness and Fun Activities: The North American bicycle accessories market is experiencing a robust surge in demand, and a significant driving force behind this phenomenon is the increasing integration of bicycles into fitness and fun activities. Fitness enthusiasts are turning to bicycles as a means to combine cardiovascular exercise with outdoor enjoyment, prompting a surge in the need for accessories that enhance the overall cycling experience. Whether it's ergonomic saddles for enhanced comfort during long rides, advanced fitness trackers to monitor performance, or specialised hydration solutions to meet the demands of rigorous workouts, the market is witnessing a notable uptick in products tailored to cater to the health and wellness segment.
• Rising Public Bicycle Renting Programs: The burgeoning popularity of public bicycle rental programmes is proving to be a powerful catalyst propelling the North American bicycle accessories market to new heights. These innovative programmes, often implemented by urban authorities and private entities, are transforming the way people navigate urban landscapes. As cities encourage sustainable and eco-friendly modes of transportation, public bike-sharing initiatives have become a ubiquitous sight. Manufacturers, recognising the unique demands of this market segment, are introducing accessories that are not only functional but also easily adaptable to the dynamic nature of shared bike usage. This symbiotic relationship between public bike rental programmes and the bicycle accessories market reflects a paradigm shift towards sustainable urban mobility and presents a promising landscape for further growth and innovation in the industry.

Market Challenges

• High Competition in the Market The surge in popularity of cycling, coupled with the increasing awareness of the health and environmental benefits associated with this mode of transportation, has led to a crowded marketplace. As a result, the landscape is characterised by a multitude of manufacturers vying for consumer attention and market share. This intense competition poses challenges for both established players and emerging businesses alike. Established brands face the constant need for innovation to retain their market position, while newer entrants must navigate the complexities of breaking into a space with well-established players.
• Changing Consumer Preferences Rapid changes in consumer tastes, influenced by factors such as evolving fashion trends, technological advancements, and sustainability concerns, pose a significant hurdle for manufacturers. Adapting to these shifting preferences requires agility and innovation to ensure that bicycle accessories align with the changing demands of the market. This challenge necessitates a continuous effort by industry players to stay attuned to consumer needs, integrate the latest trends, and deliver products that resonate with the dynamic preferences of cyclists across North America.

Market Trends

• Rise of E-Bike Accessories: The increasing popularity of electric bicycles (e-bikes) has led to a surge in demand for accessories tailored to these bikes. Specialised batteries, advanced safety features, and customised components for e-bikes are witnessing significant growth.
• Smart Technology Integration: Bicycle accessories are increasingly incorporating smart technology. GPS trackers, smartphone connectivity, and other tech features in accessories like helmets and bike computers are enhancing the overall cycling experience.

Market Opportunity

• Sustainable and Eco-Friendly Products: With growing environmental consciousness, there is an opportunity to develop and market bicycle accessories that align with sustainability goals. This includes accessories made from recycled materials, environmentally friendly packaging, and sustainable manufacturing practices.
• Safety Solutions: Enhancements in safety-oriented accessories present a notable opportunity. Products such as high-visibility lights, advanced helmet designs, and integrated safety features can tap into the market's increasing focus on cyclist safety.

Based on product types market is segmented into components and apparels. Components product segment dominates the North America bicycle accessories market. Furthermore based on components product market includes pedals, saddles, lighting system, mirrors, water bottle cages, locks, fenders and mud flaps, and others.

Components play a crucial role in enhancing the overall performance of a bicycle. Upgrading components such as drivetrains, brakes, and wheels can significantly improve the bike's efficiency, speed, and handling. Enthusiasts and serious cyclists often prioritise performance, driving the demand for high-quality components. Cyclists in North America often seek to personalise their bikes to align with their preferences and riding styles. Upgrading components allows cyclists to customise their bikes, creating a unique and personalised riding experience.

This trend towards individual expression and uniqueness contributes to the demand for various components. Components, especially those related to drivetrain systems, suspension, and braking mechanisms, undergo continuous technological advancements. Cyclists, including avid enthusiasts and professionals, are keen to adopt the latest technological innovations to improve their biking experience. This drive for cutting-edge technology propels the demand for advanced components in the region. The popularity of clipless pedals continued to grow.

These pedals, which attach to special cycling shoes with cleats, offer enhanced power transfer and efficiency, making them a preferred choice for many road cyclists and mountain bikers. Advancements in manufacturing techniques allowed for the creation of lightweight and aerodynamic pedal designs. Road cyclists, in particular, showed a preference for pedals that contribute to overall bike weight reduction and improved aerodynamics.

In terms of apparel product types, the market is segmented into helmets, cycling gloves, cycling shoes, cycling clothes, and others. Among them, helmet apparel products accounted for a significant market in the North American bicycle accessories market. Based on type segment, the market includes OEM and aftermarket.

North America has stringent safety regulations and standards in place for cyclists. Wearing a helmet is often mandated by law in many regions, reinforcing the importance of this accessory for personal safety. The strong awareness of safety guidelines and the legal requirements drive the demand for helmets. There is a prevalent safety-conscious culture among cyclists in North America. Cyclists, whether enthusiasts or commuters, prioritise their safety and well-being while riding. Helmets are perceived as a fundamental safety accessory, and their usage is widely encouraged and adopted.

The development of cycling infrastructure in North American cities, coupled with initiatives promoting bike-friendly urban planning, has increased the number of cyclists on the roads. With more individuals cycling for commuting or recreation, the importance of protective gear, especially helmets, becomes paramount. Educational campaigns and initiatives by governments, cycling organisations, and safety advocacy groups emphasise the importance of safe cycling practices. Helmets are often showcased as a crucial element in these campaigns, influencing a widespread acceptance of helmet usage.

Cyclists in North America often seek to personalise their bikes to align with their individual preferences, riding styles, and aesthetic choices. Aftermarket accessories provide a wide array of options for customisation, allowing cyclists to upgrade, modify, or add components that suit their specific needs. Enthusiasts and serious cyclists are inclined to invest in aftermarket accessories to enhance the performance of their bikes. Upgrading components such as drivetrains, wheels, and braking systems can significantly improve a bike's efficiency, speed, and overall ride quality.

Based on the type of bicycle, the market is divided into electric, road bikes, mountain bikes, hybrid bikes, youth, comfort, and others. The road bike segment is majorly leading the North American bicycle accessories market. Based on sales channel, the market is bifurcated into specialty bicycle retailers, full-line sporting goods stores, department stores, and others, and online.

North America has a vibrant road cycling enthusiast culture. Many cyclists are passionate about road biking as a sport and a recreational activity. This enthusiasm drives the demand for specialised accessories designed for road bikes. Road biking is a popular competitive sport in North America. The presence of numerous road racing events and the competitive cycling scene contribute to the demand for high-performance accessories. Cyclists participating in races often seek lightweight, aerodynamic, and technologically advanced components. The emphasis on health and fitness trends in North America has led to an increased interest in road biking.

Cyclists who prioritise fitness often invest in accessories that enhance their road biking experience, such as performance-oriented components and safety gear. Many regions in North America have invested in cycling-friendly infrastructure, including well-maintained road networks and dedicated bike lanes. This infrastructure encourages road biking as a popular mode of transportation and leisure activity, leading to increased demand for road bike accessories. Furthermore, the growing sales channel of bicycle accessories online has the highest market share.

The prevalence of e-commerce platforms provides a vast marketplace where consumers can access a diverse range of products with just a few clicks, eliminating the constraints of physical store locations and opening up a plethora of options. The convenience factor is paramount, allowing customers to shop at any time and from virtually anywhere, fitting seamlessly into the busy and varied lifestyles of North American consumers.

Moreover, the ability to read reviews, compare prices, and access detailed product information online contributes to an informed purchasing process. The COVID-19 pandemic further accelerated the adoption of online shopping, as lockdowns and safety concerns prompted consumers to explore digital avenues for their shopping needs. Additionally, the streamlined logistics and robust delivery systems implemented by e-commerce platforms ensure prompt and reliable delivery of bicycle accessories to customers' doorsteps.

Based on the report, the market includes three major countries: the United States, Canada, Mexico, and the rest of North America. Among them, the United States accounted for the largest market for bicycle accessories in North America.

The United States has experienced a notable growth trajectory in the bicycle accessories market, propelled by a multifaceted set of factors that mirror evolving societal trends. One key driver is the rising popularity of cycling as a holistic pursuit encompassing fitness, recreation, and sustainable transportation. In recent years, there has been a pronounced cultural shift towards healthier and more active lifestyles, with cycling positioned as an accessible and eco-friendly mode of exercise and commuting.

The surge in recreational cycling, encompassing both road and off-road disciplines, has translated into heightened demand for a diverse range of bicycle accessories that enhance safety, performance, and the overall riding experience. Environmental consciousness has become a pervasive influence, with an increasing number of individuals opting for cycling as a sustainable and low-impact alternative to traditional modes of transportation. This shift aligns with broader initiatives to reduce carbon footprints and promote eco-friendly practices.

Consequently, consumers are seeking accessories that not only optimise their cycling experience but also adhere to sustainability principles, driving manufacturers to innovate in terms of materials, production processes, and recyclability. Moreover, significant investments in cycling infrastructure across various U.S. cities and communities have fostered a bike-friendly environment. Dedicated bike lanes, bike-sharing programmes, and the development of cycling-friendly urban spaces have contributed to the normalisation of cycling, further stimulating the demand for accessories catering to diverse cycling needs.

The market is highly competitive and is anticipated to witness increased competition due to the presence of several players. Major players are spending heavily on research and development activities to integrate advanced technologies in bicycle parts and components. These players are also pursuing various strategic initiatives, including mergers & acquisitions and new product launches, to strengthen their foothold in the industry, capture a significant share, and improve overall profitability. Some of the world's largest bicycle manufacturers, such as Giant Manufacturing Co. Ltd. and Merida Industry Co. Ltd., are based in Asia Pacific, thereby leading to the establishment of a well-established bicycle accessories market supply chain. This allows accessory manufacturers to source raw materials and manufacture products in the region, lowering costs & lead times. The region has a strong cycling culture, particularly in China, Japan, and South Korea. Furthermore, these players are heavily investing in research to introduce innovative products and garner maximum revenue in the market.

Considered in this report

• Historic year: 2018
• Base year: 2023
• Estimated year: 2024
• Forecast year: 2029

Aspects covered in this report

• Bicycle Accessories market Outlook with its value and forecast along with its segments
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Products

• Components
• Apparel

By Components

• Pedals
• Saddles
• Lighting system
• Mirrors
• Water bottle cages
• Locks
• Fenders and mud flaps
• Others (Kickstands, Air Pumps & Tyre Pressure Gaugem)

By Apparel

• Helmet
• Cycling Gloves
• Cycling Shoes
• Cycling Clothes
• Others (Arm warmer, Headband, Reflective Vest)

By Type

• OEM
• After-Market

By Bicycle Type

• Electric
• Road Bikes
• Mountain Bikes
• Hybrid Bike
• Youth
• Comfort
• Others (Tandem, Folding, City Bike, Cargo Bikes)

By Sales Channel

• Specialty Bicycle Retailers
• Full-Line Sporting Goods Stores
• Department Stores & Others
• Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, and government-generated reports and databases. After gathering the data from secondary sources, primary research was conducted by conducting telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started making primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations, and organizations related to the Bicycle Accessories industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing and presentations, it will also increase competitive knowledge about the industry.


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