Rising Demand for Healthy Hydration Bolstering the Market Growth of Bottled Water in North America
The growing awareness regarding the importance of healthy hydration is augmenting the growth of the market for bottled water in North America. Bottled water offers convenience, reliable quality, refreshing taste, additives, and zero-calorie, due to which its consumption is significantly growing in the region. The increasing demand for premium bottled water in the foodservice sector is also propelling the market growth in the region. With the expanding distribution channels of innovative and flavoured bottled water in the region, the availability of diverse bottled water in supermarkets, convenience stores, hotels, and gas stations, among others, is surging, which is driving the growth of the market.As high-density polyethylene (HDPE) and polyethylene terephthalate (PET) plastics are highly recyclable and cost-effective, they are extensively used as packaging materials for bottled water. Various leading manufacturers are also boosting the use of recyclable HDPE and PET plastics to reduce virgin plastic utilisation in packaging bottled water, which is fuelling the market growth. Moreover, PET and LDPE plastic bottles are lightweight and durable, due to which they reduce the transportation cost and carbon footprint of bottled water. Technological advancements and innovations to boost the barrier properties, eliminate the risk of infiltration of harmful substances, and enhance the permeability of plastic bottles are likely to propel the market expansion in the forecast period.
Market Segmentation
Bottled water refers to drinking water that is typically packaged in food-grade bottles for consumption. It is convenient, cost-effective, portable, and offers an ideal form of hydration. Bottled water is typically available in versatile flavour and nutritional profiles and is a safe alternative to tap water.The major types of bottled water are:
- Still Water
- Sparkling Water
- Functional Water
The market can be broadly categorised on the basis of distribution channels into:
- Supermarkets and Hypermarkets
- Convenience Stores
- Home and Office Delivery
- On Trade
- Others
The report looks into the regional markets of bottled water:
- United States
- Canada
The market for bottled water in North America is being fuelled by the rising demand for better-for-you beverages. With consumers increasingly seeking zero-calorie and natural beverages, the demand for flavoured water with versatile nutrition and flavour profile is surging. The increasing inclination toward immunity-boosting products, in the wake of the COVID-19 crisis, is also bolstering the preference for flavoured bottled water with immune health benefits. Moreover, the increasing research and development (R&D) activities to determine the efficacy of potential health benefits of sparkling water are likely to provide impetus to the market growth of bottled water in North America in the coming years.
Various leading companies in the region are increasingly partnering with delivery services for hassle-free bottled delivery to enhance consumer convenience, which is anticipated to propel the growth of the market. Advancements in nutraceutical ingredients are also expected to prompt the development of functional and fortified sparkling bottled water. Furthermore, the rising availability of innovative non-GMO, vegan, and gluten-free flavoured bottled water to cater to the growing environmental and health-conscious population is anticipated to provide lucrative growth opportunities for the market expansion in the forecast period.
Key Players in the North America Bottled Water Market
The report presents a detailed analysis of the following key players in the North America bottled water market, looking into their capacity, market shares, and latest developments like capacity expansions, plant turnarounds, and mergers and acquisitions:- Nestlé SA
- The Coca-Cola Company
- Danone S.A.
- PepsiCo Inc.
- Primo Water Corporation
- FIJI Water Company LLC.
- Others
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Companies Mentioned
- Nestlé SA
- The Coca-Cola Company
- Danone S.A.
- PepsiCo Inc.
- Primo Water Corporation
- FIJI Water Company LLC.