North America Brandy Market Outlook, 2028

North America is home to diverse climates and terroirs, which allow for the production of a wide range of brandies with distinct flavor profiles. From the cool-climate brandies of the Pacific Northwest to the rich and robust brandies of California, each region offers its own unique expression of brandy. Furthermore, while grape brandy is prevalent in North America, the continent's abundance of fruit-growing regions allows for the production of brandies made from a variety of fruits. Apple brandy, pear brandy, cherry brandy, and other fruit-based brandies showcase the versatility and creativity of North American distillers. Moreover, many North American brandy producer’s priorities small-batch production and pay attention to every step of the process, from sourcing high-quality fruit to hands-on distillation and ageing. This artisanal approach ensures attention to detail and results in well-crafted, small-scale brandies. In addition, while traditional oak barrel ageing is common, North American brandy producers have also embraced alternative ageing techniques. This includes using different types of wood barrels, such as those previously used for bourbon or wine, as well as experimenting with smaller barrel sizes or non-traditional woods to impart unique flavors to the brandy.

According to the research report, North America Brandy Market Outlook, 2028 the market was valued at USD 9.07 Billion market size in 2022. Brandy is perceived by some consumers as a spirit with potential health benefits when consumed in moderation. This perception, coupled with increasing health consciousness among consumers, has contributed to the demand for brandy as a spirit of choice in certain contexts, such as a nightcap or for its purported digestive properties. Furthermore, increasing disposable income levels among consumers in North America have contributed to the growth of the brandy market. As consumers have more spending power, they are willing to explore and invest in premium spirits, including high-quality brandies. Moreover, the changing demographics in North America, including a growing millennial population and increasing diversity, have had an impact on the brandy market. Younger consumers are more open to experimenting with different spirits and flavors, and the diverse population brings a variety of taste preferences and cultural influences, driving demand for a broader range of brandy styles. In addition, cocktail festivals and events dedicated to spirits, mixology, and brandy have gained popularity in North America. These events offer opportunities for brandy producers to showcase their products, engage with consumers, and create brand awareness, leading to increased brand visibility and market growth.

In North America, based on product type, the market is divided into grape brandy, calvados, cognac, armagnac, fruit brandy, and others (dried fruit brandy, peach brandy, and pomace brandy). North America is known for its abundance of grape varieties suitable for brandy production. Regions like California, Oregon, and Washington State have favorable climates and soil conditions that support the cultivation of diverse grape varietals. This availability of quality grapes ensures a consistent supply for grape brandy production. Furthermore, ready-to-drink cocktails made with grape brandy are becoming more prevalent on the market. These pre-mixed cocktails provide convenience for consumers who prefer a quick and hassle-free cocktail experience. The availability of grape brandy-based RTDs in various flavors and styles caters to the growing demand for premium, on-the-go cocktail options. In addition to traditional oak barrels, grape brandy producers are experimenting with ageing in non-traditional casks. This includes using casks made from different types of wood, such as cherry, chestnut, or acacia, which impart distinctive flavours and aromas to the brandy. Ageing in non-traditional casks adds an element of innovation and allows for the creation of unique flavour profiles. Furthermore, cognac (40% ABV.) brandy is expected to grow at the highest CAGR in the North American brandy market during the forecast period. Cognac has a distinct production process that sets it apart from other types of brandy. The grapes used in cognac production are predominantly Ugni Blanc, a variety known for its high acidity and ability to produce flavorful and aromatic wines. The wine is then double-distilled in traditional copper pot stills, resulting in a spirit with a refined and complex character. The unique production process of cognac contributes to its appeal and market growth.

The value segment attracts price-conscious consumers who seek affordable options for everyday consumption or mixing in cocktails. Furthermore, value brandies are often used in cocktails, making them popular among bartenders and home mixologists who seek cost-effective spirits for mixing. For instance, brandies in the $1 to $20 price range include E & J Brandy, Christian Brothers Brandy, Paul Masson Brandy, Raynal Brandy, and Coronet Brandy. In addition, super premium brandies represent the pinnacle of quality and craftsmanship, attracting discerning consumers who appreciate the finest spirits. Furthermore, these brandies often come from prestigious producers or regions, with limited production quantities and luxurious packaging that adds to their appeal. For instance, brandies in the $101 to $250 price range include Louis XIII de Rimy Martin, Hennessy Paradis, Martell Cordon Bleu Extra, Courvoisier Initiale Extra, and Rémy Martin Louis XIII Black Pearl.

Based on Distribution Channel, the on-trade channel refers to the sale of brandy through establishments where it is consumed on-site, such as bars, restaurants, hotels, and clubs. Furthermore, Bartenders and mixologists play a crucial role in promoting and recommending brandy brands and cocktails to customers. For instance, on-trade establishments where brandy is commonly available include high-end cocktail bars like PDT (Please Don't Tell) in New York City, The Aviary in Chicago, and Death & Co in Los Angeles. In addition, the off-trade channel involves the sale of brandy through retail outlets where consumers purchase and consume it off-site, such as liquor stores, supermarkets, specialty stores, and online platforms. Furthermore, Consumers can browse through various brands, compare prices, and make purchase decisions based on personal preferences and recommendations. For instance, off-trade retail outlets where brandy is commonly sold include large national chains like Total Wine & More, BevMo, and Spec's, as well as local independent liquor stores.

The United States has a significant brandy market, driven by a combination of domestic production and importation. Furthermore, California is the leading producer of brandy in the United States, particularly in the regions of Napa Valley and Sonoma County. Moreover, American brandy is known for its diverse range, including both grape-based brandies and fruit brandies made from fruits like apple, peach, and cherry. For instance, California brandy producers such as Korbel, E & J Gallo, and Copper & Kings have gained recognition for their quality products. In addition, Canadian brandies are known for their smooth and mellow profiles, often aged in oak barrels to enhance their flavours and textures. Furthermore, Canadian brandy production is concentrated in regions such as Ontario and British Columbia. For instance, major Canadian brandy producers include Wayne Gretzky Estates, Hiram Walker & Sons Ltd., and Dillon's Small Batch Distillers. In addition, Mexican brandy, often referred to as brandy de Mexico, is typically made from a blend of grape spirits and aged in oak barrels. For instance, major Mexican brandy producers include José Cuervo, Don Pedro, and Presidente.

In North America, there are several organizations’ related to brandy. For instance, the American Distilling Institute (ADI) is a non-profit organization that supports the craft distilling industry in North America. They provide educational resources, training programs, and networking opportunities for distillers. ADI's membership includes brandy producers. Furthermore, the California Brandy Advisory Board (CBAB) is an organization dedicated to promoting and supporting the California brandy industry. They collaborate with producers, industry stakeholders, and government entities to raise awareness and enhance the reputation of California brandy. Moreover, the Northwest Brandy Manufacturers Association (NBMA) represents brandy producers in the Pacific Northwest region of the United States, including Washington, Oregon, Idaho, Montana, and Alaska. They work to support and promote the growth of the brandy industry in the region. In addition, the Bureau National Interprofessionnel du Cognac (BNIC), while not located in North America, is the governing body for the production and promotion of Cognac, a specific type of brandy produced in the Cognac region of France. The BNIC collaborates with importers, distributors, and retailers in North America to promote Cognac.

Major Companies present in the market:

Pernod Ricard SA, LVMH Moët Hennessy Louis Vuitton, Davide Campari-Milano N.V., Lucas Bols N.V., Suntory, Holdings Limited, Halewood Artisanal Spirits, Bacardi Limited, Heaven Hill Distilleries, Inc., Sazerac Company, Inc., E & J Gallo Winery, St. George Spirits.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• United States
• Canada
• Mexico

Aspects covered in this report

• South America Brandy market with its value and forecast along with its segments
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Product Type

• Grape Brandy
• Calvados
• Cognac
• Armagnac
• Fruit Brandy
• Others(Dried Fruit Brandy, Peach Brandy, Pomace brandy)

By Price

• Value
• Premium
• High End Premium
• Super Premium

By Distribution channel

• Off Trade
• On Trade

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to Brandy industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.