North America Car Care Product Market Outlook, 2028

The North American car care products market is mature and highly competitive, with a large number of established players and brands. The market is driven by several factors, including the increasing number of cars on the road, the growing demand for eco-friendly products, and the rising popularity of online retail channels. Because of rising car sales and increased awareness about vehicle maintenance, North America is a mature market for car care products. Furthermore, the rising use of minivans as family vehicles and the rising demand for luxury vehicles are expected to expand the market for car care products. The demand for car care products in North America is expected to rise in the coming years, supported by increased passenger car sales. The flourishing market for passenger cars in Canada and Mexico, coupled with the growth in the production of LCVs (light commercial vehicles) in the USA, is expected to fuel the industry's growth over the forecast period. The market for the North American region is anticipated to grow significantly as a result of rising awareness among people about the maintenance of vehicles. The people in the region are more concerned about luxury items such as automobiles, which have increased the demand for these maintenance products, boosting the market's growth during the forecast period. Furthermore, the rising use of compact trucks as family automobiles and the rising demand for luxury vehicles are expected to expand the market for these goods.

According to the research report, North America Car Care Products Market Outlook, 2028, the market is anticipated to grow at around 3% CAGR by 2023-28. Consumers in North America are becoming more environmentally conscious and are seeking out car care products that are natural, biodegradable, and free of harsh chemicals. Also, consumers are increasingly looking for specialty care products that address specific cleaning tasks, such as bug and tar removers, engine cleaners, and headlight restoration kits. This trend is expected to continue to drive growth in the market. As the North American car care products market becomes more mature and competitive, manufacturers and retailers are focusing on developing premium, high-quality products that offer superior cleaning and protection. This trend is expected to continue to drive innovation and growth in the market. Also, consumers are turning to professional detailing services for deep cleaning and protection of their cars. This trend is expected to create opportunities for manufacturers of car care products to develop products specifically for use by professional detailers across North America. The high disposable income of the population is attributed to the rising demand. The expanding demand for premium cars with custom aesthetic modifications is also a contributing factor. The presence of significant market players, which increases the accessibility of car care services for consumers, is also vital to developing the region's car care products market.

According to the report, the market is segmented into three major countries, including the United States, Canada, and Mexico. Among them, the USA market for car care products is expected to grow in the coming years on account of the robust growth in the automobile industry. The United States is the home of the major industry players. The industry is likely to expand owing to the establishments of prominent players such as Ford Motor Company and General Motors. Moreover, the presence of manufacturers of car care products, such as 3M, along with their establishments for car care across the country is expected to augment the industry's growth. With that, factors such as increasing sales of automobiles and technical advancements in car washing are driving market growth. Market players are emphasising the development of products with multiple uses. Easy-to-use products are gaining traction among consumers. Further, the increase in the number of car care centres in the country is supplementing market growth. Key players present in the country are producing various products that cater to specific needs. Consumers in North America are mostly opting for DIY solutions for minor car detailing. This is due to higher labour costs in the region. As a result, manufacturers are introducing new products to provide customers with easy-to-use, high-quality, and cost-effective car care products. Car owners in the United States have a relatively higher preference for car wash and auto detailing services, which explains why car care products are in higher demand and consumption.

Based on the report, the market is segmented into four major product types, including cleaning and caring, polishing and waxing, sealing glaze and coating, and others. Among them, the cleaning and caring segment is leading the North American market in 2022. Cleaning and caring for cars is a popular and important activity in North America, where cars are a primary mode of transportation for many people. In North America, many people wash their cars themselves, either at home or at a self-serve car wash facility. Cars are a major investment for many people in North America, and keeping them looking their best is important for maintaining their value and ensuring they continue to look good over time. Regular cleaning and care can help to remove dirt, grime, and other contaminants that can damage the paint and other surfaces and keep the car looking clean and shiny. However, sealing glaze and coating products for cars are growing in popularity in North America. A major reason for the growth in the sealing glaze and coating market is the increasing availability of these products. As more manufacturers enter the market, the variety and quality of these products have improved, making them more accessible and appealing to consumers. Further, the market for sealing glaze and coating products for cars is expected to continue to grow in North America as more consumers become aware of the benefits of these products and seek out new and innovative ways to protect and enhance their cars. Protection from scratches, enhanced appearance, paint durability, protection against harsh weather conditions, etc. is a few of the key benefits behind the accelerating importance of car service in recent times. Besides, constant maintenance helps achieve improved vehicle efficiency and performance over a prolonged period. Moreover, a regular visit to a car service station reduces the risk of major cost repairs anytime in the future.

Based on the application segment, exterior application of car care products will dominate the market in 2022. Manufacturers in North America are introducing new products to ensure that customers have access to high-quality, low-cost car care products. Car owners in the United States are using more car wash and detailing services, which has increased the demand for and consumption of car care products. In comparison, car wash laws and restrictions in the United States have compelled car owners to use auto beauty shops, service centres, and garages to maintain the aesthetics of their vehicles. North American consumers are more concerned with the appearance of their vehicles. Many companies in the North American car care products market are investing in product innovation in order to stay competitive and meet changing consumer needs. For example, Meguiar's, a leading manufacturer of car care products, recently introduced a new line of ceramic spray coatings designed to protect car exteriors from harsh environmental elements. However, interior car care products are projected to witness higher market growth. Companies in the North American car care products market are also partnering with other businesses to expand their reach and develop new products. For example, Turtle Wax, a leading car care product manufacturer, recently partnered with the rideshare company, Uber, to offer free car washes and interior cleaning services to Uber drivers in several US cities.

According to the report, the North American market is categorised into three major distribution channels: DIY/retail stores, DIFM (do it for me)/service centers, and e-commerce. Among them, DIY and retail stores are leading the market in 2022. Car care products are widely available in retail stores across North America, including auto parts stores, hardware stores, and big-box retailers like Walmart and Home Depot. These stores typically carry a wide variety of car care products, ranging from basic cleaning supplies to specialised detailing products. On the other hand, many car care products are also sold through online retailers such as Amazon, AutoZone, and Advance Auto Parts. Online shopping offers consumers the convenience of shopping from home and the ability to easily compare prices and product reviews. However, the pandemic caused by the coronavirus immensely affected several industry sectors owing to brief lockdown measures. The stringent government regulations took a severe toll on the automotive industry while disrupting supply chain dynamics along the way. As almost all of the transportation activities observed a period of abeyance, the automotive sector observed a significant downfall during the period. Also, the lockdown measures resulted in the temporary closure of auto detailing and car wash facilities. By the first quarter of 2021, major manufacturers had regained their production. Also, based on the change in behaviour of consumers and increasing awareness, the market is witnessing higher demands for car care products.

Major Companies present in the market:

3M, Amtra Group, Armor All, Illinois Tool Works Inc., Autogym, Liqui Moly GmBH , MA-FRA S.p.A. , Simoniz USA. , SONAX GmbH , Tetrosyl Ltd. , Transchem Group., Mothers, Recochem Corporation., Griot's Garage, Valvoline Inc, SOFT99 Corporation

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Car Care Products market with its value and forecast along with its segments
• Country-wise Car Care Products market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• United States
• Canada
• Mexico

By Product Type:

• Cleaning & Caring
• Polishing & Waxing
• Sealing Glaze & Coating
• Others

By Application:

• Exterior
• Interior

By Distribution Channel:

• DIY/retail stores
• DIFM (do it for me)/service centers

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Car Care Products industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.