North America Laundry Detergents Market Size Analysis Report - Market Share, Forecast Trends and Outlook (2025-2034)

The North America laundry detergents market attained a value of USD 12.96 Billion in 2024. The market is further expected to grow in the forecast period of 2025-2034 at a CAGR of 3.60%, to reach USD 18.46 Billion by 2034.

The Asia-Pacific is the largest regional market in the industry, accounting for nearly half of the industry, globally. The Asia-Pacific market is followed by Europe and North America as the other significant regions in the industry. The latter two regions also contribute significantly to the trade of the product. The United States of America is the leading exporter of the product after Germany, in terms of value. The US is also the largest market for the product within the North America laundry detergents market. Accounting for the majority of the regional industry, the industry in the US is being driven by its large consumer base as compared to Canada. The disparity in the consumer base in the markets of the two countries is due to the disparity of population between the two countries. While the US population in 2018 stood at 372.2 million, the population of Canada in 2018 was 37.1 million.

The North America detergents market is expected to witness a hike of 8% in 2024 as compared to 2020, aided by the rising demand for laundry detergents in the region. The regional industry is dominated by the enzymatic segment of the product, which accounts for almost 90% of the industry share. The segment is projected to see a steady growth in the coming five years buoyed by the stable increase in demand. The segment will witness a faster growth in the forecast period as compared to non-enzymatic type. The industry growth of enzymatic detergents in in the region is being driven by its favourable properties like its ability to breakdown tough stains even in cold water. By form, liquid detergents dominate the regional industry, in contrast to the trend in the global industry in which powder form make up the largest segment. Pods are also forecasted to see a healthy growth in the region. In 2017, North America was the leading market for pods and is expected to maintain its position in the forecast period. The industry for pods in the region is being driven by their effectiveness and convenience of use. On the basis of application, the household sector dominates the regional industry driven by the increasing residential laundry care demand.

Market Segmentation

North America Laundry Detergents Market Report and Forecast 2025-2034 offers a detailed analysis of the market based on the following segments:

Market Breakup by Form

• Powder
• Liquid
• Sheets
• Pods
• Others

Market Breakup by Type

• Enzymatic
• Non-Enzymatic

Market Breakup by Application

• Household
• Industrial and Institutional

Market Breakup by Region

• United States of America
• Canada

Market Analysis

The North America laundry detergents market is being driven by the growth of the household sector in the region, with increased per capita expenditure on cleaning products. The residential laundry care demand is being propelled forward by the rising population and increasing disposable incomes. The increased spending power of consumers is leading to the growth of consumerism, especially in the textile industry. Thus, the increase in consumption of clothes is driving the growth of the household application sector. The household application sector in the industry is also witnessing a rise due to the convenience and cost-effectiveness of the segment as compared to the commercial sector. While the household sector dominates the industry, the industrial sector is also expected to witness a growth due to the rising demand from the textile and hospitality industries, and the increased demand for laundry services.

The industry in North America is being aided by the increasing innovations taking place with the industry. The growing demand for organic and sustainable products is also providing further impetus for the industry growth. Liquid forms of the product are being preferred as they are soluble, even in cold water, thus, saving energy, and produce less waste when used. A healthy distribution network along with growing hygiene-awareness are also driving the growth of the industry in the region.

Competitive Landscape

The report gives an in-depth look into the key players in the laundry detergents market in North America, covering their competitive landscape, capacity, and latest developments like plant turnarounds, expansions of capacity, and mergers, acquisitions, and investments:

• S. C. Johnson & Son, Inc.
• The Procter & Gamble Company
• Henkel AG & Company, KGaA
• Church & Dwight Co., Inc
• The Clorox Company
• Seventh Generation Inc.
• Amway Corp.
• Alticor Inc.
• USA Detergents Manufacturing Inc
• Others

The comprehensive report gives an overview of the other regional markets like the Asia-Pacific, Latin America, Europe, and the Middle East and Africa. The report assesses the market based on Porter’s Five Forces model. A SWOT analysis has also been provided within the report.