The North America e-cigarette market size reached USD 15.7 Billion in 2024. Looking forward, the publisher expects the market to reach USD 59.6 Billion by 2033, exhibiting a growth rate (CAGR) of 15.18% during 2025-2033.
E-cigarettes, also known as vape pens and e-vaping devices, are battery-operated electronic devices that simulate the experience of smoking cigarettes. They deliver dosages of vaporized nicotine or flavored solutions for being inhaled by the user. Most of these cigarettes consist of a heating element (atomizer); a mouthpiece that is used for inhaling; and a reservoir which helps in holding the liquid solution. As e-cigarettes do not burn tobacco that generates tar and carbon monoxide, they are considered relatively safer than conventional cigarettes. In recent years, they have gained immense traction, especially among young adults and adolescents, owing to the aggressive promotions by manufacturers worldwide.
North America e-cigarette market is currently driven by several factors. The increasing awareness among individuals about the harmful effects of conventional cigarettes and their growing willingness to quit smoking tobacco products are catalyzing the demand for e-cigarettes in the region. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. In addition to this, the availability of different flavored e-cigarette variants including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings are attracting a large number of consumers. Apart from this, the easy availability of e-cigarettes across the well-distributed retail sector has further escalated the market growth in the region.
E-cigarettes, also known as vape pens and e-vaping devices, are battery-operated electronic devices that simulate the experience of smoking cigarettes. They deliver dosages of vaporized nicotine or flavored solutions for being inhaled by the user. Most of these cigarettes consist of a heating element (atomizer); a mouthpiece that is used for inhaling; and a reservoir which helps in holding the liquid solution. As e-cigarettes do not burn tobacco that generates tar and carbon monoxide, they are considered relatively safer than conventional cigarettes. In recent years, they have gained immense traction, especially among young adults and adolescents, owing to the aggressive promotions by manufacturers worldwide.
North America e-cigarette market is currently driven by several factors. The increasing awareness among individuals about the harmful effects of conventional cigarettes and their growing willingness to quit smoking tobacco products are catalyzing the demand for e-cigarettes in the region. Moreover, manufacturers are introducing new-generation products that offer different strengths of nicotine and enable users to refill the cartridge. In addition to this, the availability of different flavored e-cigarette variants including mint, menthol, chocolate, bubble gum and fusions of other fruits and flavorings are attracting a large number of consumers. Apart from this, the easy availability of e-cigarettes across the well-distributed retail sector has further escalated the market growth in the region.
Key Market Segmentation:
The publisher provides an analysis of the key trends in each segment of the North America e-cigarette market report, along with forecasts at the regional and country levels from 2025-2033. Our report has categorized the market based on product, flavor, battery mode and distribution channel.- Key Regions Analysed
- United States
- Canada
- Analysis for Each Country
- Market by Product
- Modular E-Cigarette
- Rechargeable E-Cigarette
- Next-Generation E-Cigarette
- Disposable E-Cigarette
- Market by Flavor
- Tobacco
- Botanical
- Fruit
- Sweet
- Beverage
- Others
- Market by Battery Mode
- Automatic E-Cigarette
- Manual E-Cigarette
- Market by Distribution Channel
- Specialist E-Cig Shops
- Online Stores
- Supermarkets and Hypermarkets
- Tobacconist
- Others
- Value Chain Analysis
- Key Drivers and Challenges
- Porters Five Forces Analysis
- Competitive Landscape
- Competitive Structure
- Key Player Profiles
Key Questions Answered in This Report:
- How has the North America e-cigarette market performed so far and how will it perform in the coming years?
- What are the key regions in the North America e-cigarette market?
- What has been the impact of COVID-19 on the North America e-cigarette market?
- What is the breakup of the North America e-cigarette market on the basis of product?
- What is the breakup of the North America e-cigarette market on the basis of flavor?
- What is the breakup of the North America e-cigarette market on the basis of battery mode?
- What is the breakup of the North America e-cigarette market on the basis of distribution channel?
- What are the various stages in the value chain of the North America e-cigarette industry?
- What are the key driving factors and challenges in the North America e-cigarette industry?
- What is the structure of the North America e-cigarette industry and who are the key players?
- What is the degree of competition in the North America e-cigarette industry?
- What are the profit margins in the North America e-cigarette industry?
Table of Contents
1 Preface2 Scope and Methodology
2.1 Objectives of the Study
2.2 Stakeholders
2.3 Data Sources
2.3.1 Primary Sources
2.3.2 Secondary Sources
2.4 Market Estimation
2.4.1 Bottom-Up Approach
2.4.2 Top-Down Approach
2.5 Forecasting Methodology
3 Executive Summary
4 Introduction
4.1 Overview
4.2 Key Industry Trends
5 Global E-Cigarette Market
5.1 Market Performance
5.2 Market Breakup by Product
5.3 Market Breakup by Flavor
5.4 Market Breakup by Battery Mode
5.5 Market Breakup by Distribution Channel
5.6 Market Breakup by Region
5.7 Market Forecast
6 North America E-Cigarette Market
6.1 Market Performance
6.2 Impact of COVID-19
6.3 Market Forecast
7 North America E-Cigarette Market: Breakup by Product
7.1 Modular E-Cigarette
7.2 Rechargeable E-Cigarette
7.3 Next-Generation E-Cigarette
7.4 Disposable E-Cigarette
8 North America E-Cigarette Market: Breakup by Flavor
8.1 Tobacco
8.2 Botanical
8.3 Fruit
8.4 Sweet
8.5 Beverage
8.6 Others
9 North America E-Cigarette Market: Breakup by Battery Mode
9.1 Automatic E-Cigarette
9.2 Manual E-Cigarette
10 North America E-Cigarette Market: Breakup by Distribution Channel
10.1 Specialist E-Cig Shops
10.2 Online Stores
10.3 Supermarkets and Hypermarkets
10.4 Tobacconist
10.5 Others
11 North America E-Cigarette Market: Breakup by Country
11.1 United States
11.1.1 Historical Market Trends
11.1.2 Market Breakup by Product
11.1.3 Market Breakup by Flavor
11.1.4 Market Breakup by Battery Mode
11.1.5 Market Breakup by Distribution Channel
11.1.6 Market Forecast
11.2 Canada
11.2.1 Historical Market Trends
11.2.2 Market Breakup by Product
11.2.3 Market Breakup by Flavor
11.2.4 Market Breakup by Battery Mode
11.2.5 Market Breakup by Distribution Channel
11.2.6 Market Forecast
12 SWOT Analysis
12.1 Overview
12.2 Strengths
12.3 Weaknesses
12.4 Opportunities
12.5 Threats
13 Value Chain Analysis
14 Porter’s Five Forces Analysis
14.1 Overview
14.2 Bargaining Power of Buyers
14.3 Bargaining Power of Suppliers
14.4 Degree of Rivalry
14.5 Threat of New Entrants
14.6 Threat of Substitutes
15 Price Analysis
16 Competitive Landscape
16.1 Market Structure
16.2 Key Players
16.3 Profiles of Key Players
List of Figures
Figure 1: North America: E-Cigarette Market: Major Drivers and Challenges
Figure 2: Global: E-Cigarette Market: Sales Value (in Billion USD), 2019-2024
Figure 3: Global: E-Cigarette Market: Breakup by Product (in %), 2024
Figure 4: Global: E-Cigarette Market: Breakup by Flavor (in %), 2024
Figure 5: Global: E-Cigarette Market: Breakup by Battery Mode (in %), 2024
Figure 6: Global: E-Cigarette Market: Breakup by Distribution Channel (in %), 2024
Figure 7: Global: E-Cigarette Market: Breakup by Region (in %), 2024
Figure 8: Global: E-Cigarette Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 9: North America: E-Cigarette Market: Sales Value (in Billion USD), 2019-2024
Figure 10: North America: E-Cigarette Market Forecast: Sales Value (in Billion USD), 2025-2033
Figure 11: North America: E-Cigarette Market: Breakup by Product (in %), 2024
Figure 12: North America: E-Cigarette (Modular E-Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
Figure 13: North America: E-Cigarette (Modular E-Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 14: North America: E-Cigarette (Rechargeable E-Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
Figure 15: North America: E-Cigarette (Rechargeable E-Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 16: North America: E-Cigarette (Next-Generation E-Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
Figure 17: North America: E-Cigarette (Next-Generation E-Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 18: North America: E-Cigarette (Disposable E-Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
Figure 19: North America: E-Cigarette (Disposable E-Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 20: North America: E-Cigarette Market: Breakup by Flavor (in %), 2024
Figure 21: North America: E-Cigarette (Tobacco) Market: Sales Value (in Million USD), 2019 & 2024
Figure 22: North America: E-Cigarette (Tobacco) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 23: North America: E-Cigarette (Botanical) Market: Sales Value (in Million USD), 2019 & 2024
Figure 24: North America: E-Cigarette (Botanical) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 25: North America: E-Cigarette (Fruit) Market: Sales Value (in Million USD), 2019 & 2024
Figure 26: North America: E-Cigarette (Fruit) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 27: North America: E-Cigarette (Sweet) Market: Sales Value (in Million USD), 2019 & 2024
Figure 28: North America: E-Cigarette (Sweet) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 29: North America: E-Cigarette (Beverage) Market: Sales Value (in Million USD), 2019 & 2024
Figure 30: North America: E-Cigarette (Beverage) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 31: North America: E-Cigarette (Other Flavors) Market: Sales Value (in Million USD), 2019 & 2024
Figure 32: North America: E-Cigarette (Other Flavors) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 33: North America: E-Cigarette Market: Breakup by Battery Mode (in %), 2024
Figure 34: North America: E-Cigarette (Automatic E-Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
Figure 35: North America: E-Cigarette (Automatic E-Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 36: North America: E-Cigarette (Manual E-Cigarette) Market: Sales Value (in Million USD), 2019 & 2024
Figure 37: North America: E-Cigarette (Manual E-Cigarette) Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 38: North America: E-Cigarette Market: Breakup by Distribution Channel (in %), 2024
Figure 39: North America: E-Cigarette Market: Sales through Specialist E-Cig Shops (in Million USD), 2019 & 2024
Figure 40: North America: E-Cigarette Market Forecast: Sales through Specialist E-Cig Shops (in Million USD), 2025-2033
Figure 41: North America: E-Cigarette Market: Sales through Online Stores (in Million USD), 2019 & 2024
Figure 42: North America: E-Cigarette Market Forecast: Sales through Online Stores (in Million USD), 2025-2033
Figure 43: North America: E-Cigarette Market: Sales through Supermarkets and Hypermarkets (in Million USD), 2019 & 2024
Figure 44: North America: E-Cigarette Market Forecast: Sales through Supermarkets and Hypermarkets (in Million USD), 2025-2033
Figure 45: North America: E-Cigarette Market: Sales through Tobacconist (in Million USD), 2019 & 2024
Figure 46: North America: E-Cigarette Market Forecast: Sales through Tobacconist (in Million USD), 2025-2033
Figure 47: North America: E-Cigarette Market: Sales through Other Distribution Channels (in Million USD), 2019 & 2024
Figure 48: North America: E-Cigarette Market Forecast: Sales through Other Distribution Channels (in Million USD), 2025-2033
Figure 49: North America: E-Cigarette Market: Breakup by Country (in %), 2024
Figure 50: United States: E-Cigarette Market: Sales Value (in Million USD), 2019-2024
Figure 51: United States: E-Cigarette Market: Breakup by Product (in %), 2024
Figure 52: United States: E-Cigarette Market: Breakup by Flavor (in %), 2024
Figure 53: United States: E-Cigarette Market: Breakup by Battery Mode (in %), 2024
Figure 54: United States: E-Cigarette Market: Breakup by Distribution Channel (in %), 2024
Figure 55: United States: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 56: Canada: E-Cigarette Market: Sales Value (in Million USD), 2019-2024
Figure 57: Canada: E-Cigarette Market: Breakup by Product (in %), 2024
Figure 58: Canada: E-Cigarette Market: Breakup by Flavor (in %), 2024
Figure 59: Canada: E-Cigarette Market: Breakup by Battery Mode (in %), 2024
Figure 60: Canada: E-Cigarette Market: Breakup by Distribution Channel (in %), 2024
Figure 61: Canada: E-Cigarette Market Forecast: Sales Value (in Million USD), 2025-2033
Figure 62: North America: E-Cigarette Industry: SWOT Analysis
Figure 63: North America: E-Cigarette Industry: Value Chain Analysis
Figure 64: North America: E-Cigarette Industry: Porter’s Five Forces Analysis
List of Tables
Table 1: North America: E-Cigarette Market: Key Industry Highlights, 2024 and 2033
Table 2: North America: E-Cigarette Market Forecast: Breakup by Product (in Million USD), 2025-2033
Table 3: North America: E-Cigarette Market Forecast: Breakup by Flavor (in Million USD), 2025-2033
Table 4: North America: E-Cigarette Market Forecast: Breakup by Battery Mode (in Million USD), 2025-2033
Table 5: North America: E-Cigarette Market Forecast: Breakup by Distribution Channel (in Million USD), 2025-2033
Table 6: North America: E-Cigarette Market Forecast: Breakup by Country (in Million USD), 2025-2033
Table 7: North America: E-Cigarette Market: Competitive Structure
Table 8: North America: E-Cigarette Market: Key Players
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 123 |
| Published | August 2025 |
| Forecast Period | 2024 - 2033 |
| Estimated Market Value ( USD | $ 15.7 Billion |
| Forecasted Market Value ( USD | $ 59.6 Billion |
| Compound Annual Growth Rate | 16.0% |
| Regions Covered | North America |
