North America Enterprise Streaming Media Market Size, Share & Trends Analysis Report By Enterprise Size, ByType, By Deployment, By Application, By Solution, By Vertical, By Country and Growth Forecast, 2024 - 2031

The North America Enterprise Streaming Media Market is expected to witness market growth of 9.8% CAGR during the forecast period (2024-2031).

The US market dominated the North America Enterprise Streaming Media Market by country in 2023, and is expected to continue to be a dominant market till 2031; thereby, achieving a market value of $22.88 billion by 2031. The Canada market is experiencing a CAGR of 12% during 2024-2031. Additionally, the Mexico market is expected to exhibit a CAGR of 11.2% during 2024-2031.



Streaming media enables organizations to deliver interactive and engaging training content, enhancing knowledge retention and learning outcomes. Platforms like Kaltura, Vimeo Enterprise, and ON24 offer live streaming, on-demand video libraries, and interactive features such as quizzes, polls, and Q&A sessions. These features make learning more engaging and allow organizations to track learner progress through advanced analytics dashboards. For example, Kaltura 2019 Video in Education Report Reveals 98% of Educators Predict Interactive Video will be Key to Personalized Learning.

Moreover, cost savings are a major benefit of shifting to streaming-based training. Emerging technologies such as artificial intelligence (AI), machine learning (ML), and virtual/augmented reality (VR/AR) are also shaping the future of corporate training. These innovations are being integrated into streaming platforms to deliver personalized learning experiences. For example, AI-driven platforms can recommend customized learning paths based on an employee’s role, skill level, and past learning behavior.

Moving north, Canada’s healthcare system has embraced enterprise streaming media as a vital tool to address its vast geography and dispersed population. Hospitals and healthcare networks use video platforms for telemedicine and physician education, remote training of healthcare workers, and live streaming of medical conferences. In the spring and summer of 2022, about four in five Canadians (79.9%) reported needing at least one healthcare service in the previous 12 months. The demand for multilingual captioning and localized content in both English and French has further driven the adoption of sophisticated streaming solutions.

List of Key Companies Profiled

• Google LLC (Alphabet Inc.)
• Adobe, Inc.
• Apple, Inc.
• Vimeo, Inc.
• Haivision Systems Inc.
• Microsoft Corporation
• Hewlett Packard Enterprise Company
• Cisco Systems, Inc.
• IBM Corporation
• Amazon Web Services, Inc. (Amazon.com, Inc.)

Market Report Segmentation

By Enterprise Size

• Large Enterprise
• Small & Medium Enterprise

By Type

• Support & Maintenance
• Managed Service
• Professional Service

By Deployment

• On Premise
• Cloud

By Application

• Training & Development
• Team Collaboration & Knowledge Transfer
• Corporate Communication
• Marketing
• Other Application

By Solution

• Web Conferencing
• Video Conferencing
• Video Content Management
• Webcasting
• Other Solution

By Vertical

• BFSI
• IT & Telecom
• Media & Entertainment
• Healthcare
• Manufacturing
• Retail
• Government & Public Sector
• Other Vertical

By Country

• US
• Canada
• Mexico
• Rest of North America