The North America Facial Serum Market would witness market growth of 6.2 % CAGR during the forecast period (2023-2030). In the year 2019, the North America market's volume surged to 82906.5 thousand units (1 OZ), showcasing a growth of 5.7% (2019-2022).
The trend towards personalized skincare solutions has become prominent in the facial serum market. Brands are leveraging technology, including artificial intelligence and data analytics, to offer customized facial serums tailored to individual skin types, concerns, and preferences. Personalized formulations resonate with consumers seeking targeted solutions for their unique skincare needs. Multifunctional and hybrid formulations are gaining popularity in the facial serum market. Consumers are increasingly seeking products that offer multiple benefits in a single formulation, such as anti-aging, hydration, and brightening. Facial serums with hybrid formulations provide simplicity and efficiency in skincare routines, appealing to individuals looking for effective yet streamlined regimens.
Innovation in skincare ingredients and technology is a prominent trend in the facial serum market. Advanced ingredients, such as peptides, stem cells, and growth factors, are incorporated into formulations to enhance facial serums' anti-aging and rejuvenating properties. Additionally, technologies like encapsulation and nanotechnology are used to improve the delivery and stability of active ingredients. In the face serum market, transparency in the source and formulation of ingredients is a major trend. Consumers are more discerning about the ingredients of their skincare products and actively seek products with clear and honest labeling. Brands that prioritize transparency and educate consumers about the benefits of key ingredients are likely to build trust and loyalty.
The US market dominated the North America Facial Serum Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1806.1 million by 2030. The Canada market is experiencing a CAGR of 8.6% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 7.6% during (2023 - 2030).
E-commerce platforms offer unparalleled convenience, allowing consumers to shop for facial serums from the comfort of their homes in North America. This convenience factor has significantly contributed to online sales growth, as consumers in North America can access a wide range of facial serums at any time. Hence, the factors mentioned above will drive the regional market growth.
Based on Price Point, the market is segmented into Mass-Market, Premium, and Luxury. Based on Form, the market is segmented into Water Based, Oil Based, Gel Based, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Beauty Stores, Online Retailers, Drugstores & Pharmacies, and Others. Based on Serum Type, the market is segmented into Anti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating & Exfoliating Face Serums, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
The trend towards personalized skincare solutions has become prominent in the facial serum market. Brands are leveraging technology, including artificial intelligence and data analytics, to offer customized facial serums tailored to individual skin types, concerns, and preferences. Personalized formulations resonate with consumers seeking targeted solutions for their unique skincare needs. Multifunctional and hybrid formulations are gaining popularity in the facial serum market. Consumers are increasingly seeking products that offer multiple benefits in a single formulation, such as anti-aging, hydration, and brightening. Facial serums with hybrid formulations provide simplicity and efficiency in skincare routines, appealing to individuals looking for effective yet streamlined regimens.
Innovation in skincare ingredients and technology is a prominent trend in the facial serum market. Advanced ingredients, such as peptides, stem cells, and growth factors, are incorporated into formulations to enhance facial serums' anti-aging and rejuvenating properties. Additionally, technologies like encapsulation and nanotechnology are used to improve the delivery and stability of active ingredients. In the face serum market, transparency in the source and formulation of ingredients is a major trend. Consumers are more discerning about the ingredients of their skincare products and actively seek products with clear and honest labeling. Brands that prioritize transparency and educate consumers about the benefits of key ingredients are likely to build trust and loyalty.
The US market dominated the North America Facial Serum Market by Country in 2022, and would continue to be a dominant market till 2030; thereby, achieving a market value of $1806.1 million by 2030. The Canada market is experiencing a CAGR of 8.6% during (2023 - 2030). Additionally, The Mexico market would exhibit a CAGR of 7.6% during (2023 - 2030).
E-commerce platforms offer unparalleled convenience, allowing consumers to shop for facial serums from the comfort of their homes in North America. This convenience factor has significantly contributed to online sales growth, as consumers in North America can access a wide range of facial serums at any time. Hence, the factors mentioned above will drive the regional market growth.
Based on Price Point, the market is segmented into Mass-Market, Premium, and Luxury. Based on Form, the market is segmented into Water Based, Oil Based, Gel Based, and Others. Based on Distribution Channel, the market is segmented into Supermarkets & Hypermarkets, Specialty Beauty Stores, Online Retailers, Drugstores & Pharmacies, and Others. Based on Serum Type, the market is segmented into Anti-Aging Serums, Skin Brightening Serums, Acne Fighting Serums, Hydrating & Exfoliating Face Serums, and Others. Based on countries, the market is segmented into U.S., Mexico, Canada, and Rest of North America.
List of Key Companies Profiled
- L'Oréal S.A.
- Galderma S.A.
- Amorepacific Group Inc.
- KOSÉ Corporation
- Clarins Inc.
- Unilever plc
- Shiseido Company Limited
- Beiersdorf AG
- Estée Lauder Companies Inc.
- Revlon Inc.
Market Report Segmentation
By Price Point (Volume, Thousand Units (1 OZ), USD Billion, 2019-2030)- Mass-Market
- Premium
- Luxury
- Water Based
- Oil Based
- Gel Based
- Others
- Supermarkets & Hypermarkets
- Specialty Beauty Stores
- Online Retailers
- Drugstores & Pharmacies
- Others
- Anti-Aging Serums
- Skin Brightening Serums
- Acne Fighting Serums
- Hydrating & Exfoliating Face Serums
- Others
- US
- Canada
- Mexico
- Rest of North America
Table of Contents
Chapter 1. Market Scope & Methodology
Chapter 2. Market at a Glance
Chapter 3. Market Overview
Chapter 4. Competition Analysis - Global
Chapter 5. North America Facial Serum Market by Price Point
Chapter 6. North America Facial Serum Market by Form
Chapter 7. North America Facial Serum Market by Distribution Channel
Chapter 8. North America Facial Serum Market by Serum Type
Chapter 9. North America Facial Serum Market by Country
Chapter 10. Company Profiles
Companies Mentioned
- L'Oréal S.A.
- Galderma S.A.
- Amorepacific Group Inc.
- KOSÉ Corporation
- Clarins Inc.
- Unilever plc
- Shiseido Company Limited
- Beiersdorf AG
- Estée Lauder Companies Inc.
- Revlon Inc.
Methodology
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