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Fleet Management in the Americas - 13th Edition

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  • 290 Pages
  • November 2023
  • Region: Latin America, North America
  • Berg Insight AB
  • ID: 5458824

Top-30 FM providers in the Americas together have around 15 million active units

How will the market for fleet management systems for commercial vehicles in the Americas evolve in 2024 and beyond? Now in its thirteenth edition this strategic research report covers the latest trends and developments in the dynamic telematics industry.

This report covers in-depth both OEM and aftermarket players and includes all the latest market data. The number of systems in active use in the Americas is forecasted to grow at a compound annual growth rate (CAGR) of 12.5 percent from 20.6 million units in 2022 to 37.2 million units by 2027. Get up to date with the latest information about vendors, products and markets.

Highlights from the report

  • Insights from 30 new executive interviews with market-leading companies.
  • New data on vehicle populations and commercial fleets in the Americas.
  • Comprehensive overview of the fleet management value chain and key applications.
  • In-depth analysis of market trends and key developments.
  • Updated profiles of 86 aftermarket fleet management solution providers.
  • Summary of OEM propositions from commercial vehicle brands.
  • Revised market forecasts lasting until 2027

This report answers the following questions:

  • What is the geographical structure of commercial vehicle fleets in the Americas?
  • Which are the leading providers of aftermarket fleet management solutions in the Americas?
  • What offerings are available from commercial vehicle OEMs?
  • How is the shift towards standard hardware influencing the FM market in the Americas?
  • What differences are there between the North and Latin American markets?
  • How are the regulatory developments in the Americas affecting the FM industry?
  • Will the FM industry consolidate further in 2024 and beyond?
  • How will the commercial vehicle telematics industry evolve in the future?

Who should read this report?

Fleet Management in the Americas is the foremost source of information about the commercial vehicle telematics and fleet management market. Whether you are a telematics hardware vendor, fleet management solution vendor, vehicle manufacturer, telecom operator, investor, consultant, or government agency, you will gain valuable insights from our in-depth research.

Table of Contents

Executive Summary
1 Commercial Vehicle Fleets in the Americas
1.1 The North American commercial vehicle market
1.1.1 Vehicles in operation
1.1.2 New registrations and manufacturer market shares
1.1.3 Ownership structure and major fleets
1.1.4 Trailers
1.2 The Latin American commercial vehicle market
1.2.1 Vehicles in operation
1.2.2 Manufacturer market shares

2 Fleet Management Solutions
2.1 Fleet management infrastructure
2.1.1 Vehicle segment
2.1.2 GNSS segment
2.1.3 Network segment
2.1.4 Backoffice segment
2.2 Vehicle management
2.2.1 Vehicle diagnostics and maintenance planning
2.2.2 Security tracking
2.2.3 Tire pressure monitoring systems
2.2.4 Fuel card integration and reporting
2.3 Driver management
2.3.1 Driving data registration and analysis
2.3.2 Video-based driver monitoring
2.3.3 Eco-driving schemes
2.3.4 Insurance risk management
2.4 Operations management
2.4.1 Routing and navigation
2.4.2 Transport management
2.4.3 Mobile workforce management
2.5 Regulatory compliance and reporting
2.5.1 CSA - Compliance, Safety, Accountability
2.5.2 Hours-of-Service and electronic logging devices
2.5.3 Fuel tax reporting
2.5.4 Distracted driving
2.5.5 Proposed anti-theft systems in Brazil
2.5.6 Other applications
2.6 Business models

3 Market Forecasts and Trends
3.1 Market analysis
3.1.1 Fleet management market forecast - North America and Latin America
3.1.2 Regional markets
3.1.3 Fleet management vendor market shares
3.1.4 Trailer telematics
3.1.5 Construction equipment telematics
3.2 Market drivers and barriers
3.2.1 Macroeconomic environment
3.2.2 Regulatory environment
3.2.3 Competitive environment
3.2.4 Technology environment
3.3 Value chain analysis
3.3.1 Telematics industry players
3.3.2 Automotive industry players
3.3.3 Telecom industry players
3.3.4 IT industry players
3.4 Future industry trends
3.4.1 Fleet telematics remains a high-pace IoT market favoured by multiple trends
3.4.2 Vehicle OEMs and aftermarket providers partner for factory-installed telematics
3.4.3 Increasing openness in the fleet telematics space favours joint solutions
3.4.4 Industry consolidation fosters emergence of leading global telematics giants
3.4.5 Specialised providers may thrive as applications are unbundled
3.4.6 Fuel card integration extends the capabilities of fleet telematics
3.4.7 Leading tire manufacturers heavily involved in the fleet telematics space
3.4.8 Hardwired, mobile and hybrid telematics systems to co-exist
3.4.9 The FMCSA now lists nearly 900 self-certified ELDs from diverse players
3.4.10 Upselling of value-added services to drive uptake beyond the ELD basics
3.4.11 Video solutions continue to permeate the fleet market
3.4.12 Fleet insurance telematics is an opportunity to reduce fleet risks and costs
3.4.13 FM providers support management of EVs and fleet electrification processes
3.4.14 The Internet of Transportation Things expands the addressable market

4 OEM Products and Strategies
4.1 Daimler Truck Group
4.2 Ford
4.3 General Motors
4.4 Hino Trucks
4.5 Iveco
4.6 Mercedes-Benz Group
4.7 Navistar
4.9 Scania
4.10 Volkswagen Truck & Bus
4.11 Volvo Group

5 International Aftermarket Solution Providers
5.1 Fleet Complete
5.2 Geotab
5.3 Gurtam
5.4 KORE Position Logic
5.5 MICHELIN Connected Fleet
5.6 MiX Telematics
5.7 Solera Fleet Solutions
5.8 Teletrac Navman
5.9 Trimble
5.10 Verizon Connect
5.11     Webfleet (Bridgestone)

6 Regional Aftermarket Solution Providers
6.1 North America
6.1.1 Azuga (Bridgestone)
6.1.2 CalAmp
6.1.3 Canadian Tracking Solutions
6.1.4 Certified Tracking Solutions (GPS Insight)
6.1.5 Clarience Technologies
6.1.6 CyntrX (Radius Payment Solutions)
6.1.7 Donlen
6.1.8 EROAD
6.1.9 FieldLogix
6.1.10 Fleet Freedom
6.1.11 Fleeteye
6.1.12 FleetHunt
6.1.13 Forward Thinking Systems
6.1.14 GPS Insight
6.1.15 GPS Trackit
6.1.16 GreenRoad
6.1.17 Inseego
6.1.18 IntelliShift
6.1.19 ISAAC Instruments
6.1.20 J. J. Keller
6.1.21 Linxup
6.1.22 Lytx
6.1.23 Motive
6.1.24 ORBCOMM
6.1.25 Pedigree Technologies
6.1.26 Platform Science
6.1.27 Positioning Universal
6.1.28 PosiTrace
6.1.29 Powerfleet
6.1.30 Quartix
6.1.31 RAM Tracking
6.1.32 Rand McNally
6.1.33 Samsara
6.1.34 SkyBitz (AMETEK)
6.1.35 Vecima Networks
6.1.36 Zonar Systems (Continental)
6.2 Latin America
6.2.1 3Dtracking
6.2.2 Autotrac
6.2.3 CarrierWeb
6.2.4 Cobli
6.2.5 Encontrack
6.2.6 FleTrack
6.2.7 Ful-Mar
6.2.8 Global Track
6.2.9 Golfleet
6.2.10 GPS Chile
6.2.11 GPS7000
6.2.12 Grupo UDA
6.2.13 Grupo Ultra
6.2.14 Hawk GPS
6.2.15 Ituran
6.2.16 Linqo
6.2.17 Locatelia
6.2.18 Location World
6.2.19 Mapon
6.2.20 Maxtrack
6.2.21 Navixy (SquareGPS)
6.2.22 Omnilink (Show Tecnologia)
6.2.23 OnixSat
6.2.24 Optimus Fleet
6.2.25 Pósitron (Stoneridge)
6.2.26 Rastreo Satelital
6.2.27 Ravex
6.2.28 Redd
6.2.29 RedGPS
6.2.30 Satrack
6.2.31 SHERLOG
6.2.32 SIGhRA
6.2.33 Sitrack
6.2.34 Soltrack
6.2.35 Tracklog
6.2.36 Ubicamóvil
6.2.37 Webmaps
6.2.38 WideTech
6.2.39 Wisetrack


Executive Summary

The top-30 FM providers in the Americas together have around 15  million active units

Fleet management (FM) is an ambiguous term used in reference to a wide range of solutions for different vehicle-related applications. The publisher's definition of a fleet  management solution is a vehicle-based system that  incorporates data logging, satellite positioning and data  communications to a back-office application. The history of fleet management solutions goes back several decades. On-board vehicle computers first emerged in the 1980s and were  soon connected to various satellite and terrestrial wireless networks. Today, mobile networks can provide ubiquitous online connectivity in many regions at a reasonable cost and mobile computing technology delivers very high performance, as well as excellent usability. All of these components combined enable the delivery of vehicle management, transport management, driver management and mobile workforce management applications linking vehicles and enterprise IT systems. The same technology platform can furthermore also be used for regulatory compliance and reporting.

Commercial vehicle fleets play an essential role for the economy in both North and Latin America. In North America, there are approximately 29.9 million vehicles in commercial use. The number of commercial vehicles in operation in Latin 
America is estimated to 40.7 million. The fleet management solution market in the Americas has been in a growth period for many years. The global recession associated with the COVID-19 pandemic slowed down activities in 2020-2021 to some extent, but the current outlook is positive in spite of the challenging economic climate. The advanced North American market is among other things driven by regulatory developments such as the ELD mandates in the US and Canada. The Latin American market has often required an educational process to extend the perception of fleet telematics beyond security-related aspects. Latin American fleets have however also started to embrace optimisation functionality to an increasing extent.

The fleet management market is forecast to show healthy growth in 2024-2027. In North America, the number of systems in active use is forecasted to grow at a compound annual growth rate (CAGR) of 12.6 percent from 15.3 million units in 2022 to 27.6 million units by 2027. The penetration rate in the total population of non-privately owned vehicles in commercial use is estimated to increase from 48.1 percent in 2022 to 75.0 percent in 2027. In Latin America, the number of systems in use is projected to increase from 5.3 million units in 2022, growing at a CAGR of 12.6 percent to reach 9.6 million units in 2027. The penetration rate in the region is estimated to increase from 15.8 percent in 2022 to 27.2 percent in 2027.

Geotab, Verizon Connect and Samsara are the leading fleet telematics providers in the Americas in terms of the number of active fleet management subscribers in the region. Canada-based Geotab is clearly in the lead with an installed base in the 3 million range, ahead of US-based Verizon Connect in second place followed by the relative newcomer Samsara. The remaining top-5 players in the region are Solera Fleet Solutions and Trimble Transportation, both active in the industry for decades. Additional solution providers with more than half a million units include Lytx, CalAmp, Gurtam, Motive (formerly KeepTruckin) and Zonar Systems (Continental). In addition to Continental, the world leading tire manufacturers Michelin and Bridgestone have also established strong positions in the fleet management space through acquisitions. The remaining top-15 players include MICHELIN Connected Fleet, Bridgestone Mobility Solutions, Fleet Complete, GPS Insight (including Certified Tracking Solutions) and Powerfleet. The latter has recently announced an agreement with MiX Telematics to form a combined business which will be branded as Powerfleet. 

There are now more than 30 players with estimated installed bases of at least 100,000 active fleet management units in the Americas, including also Teletrac Navman, Ituran, WideTech, Encontrack, Pósitron (Stoneridge), Navixy (SquareGPS), Linxup, GPS Trackit, Autotrac, 3Dtracking, RedGPS, OnixSat, Omnilink, J. J. Keller, Scania, KORE Position Logic, MiX Telematics, IntelliShift, Sitrack and Satrack.

Most vehicle manufacturers now offer factory-installed fleet telematics solutions either independently or through partnerships. Examples of OEMs which have introduced systems in the Americas include Volvo Group, PACCAR, Daimler Truck, Navistar, Scania, Volkswagen, Iveco, Hino, Ford, GM, Mercedes-Benz Vans and Stellantis. The OEM telematics initiatives in the region have intensified over the years especially in North America, but the activities are also increasing in Latin America. In the last few years, several of the commercial vehicle OEMs have extended their partnership strategies and started working with additional aftermarket telematics partners, enabling fleet customers to choose the systems which best match their specific needs. Some OEMs such as Ford and GM have also in recent years introduced new proprietary fleet telematics solutions offered as an alternative alongside a growing selection of partner-powered offerings. 

Notable fleet telematics providers active in the OEM space in various ways include Platform Science, Geotab, Verizon Connect, Samsara, Trimble, Zonar Systems, Fleet Complete, MICHELIN Connected Fleet (Sascar) and Omnilink. The OEM 
channel is anticipated to increase in importance in both North America and Latin America in the coming years

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • CalAmp
  • Canadian Tracking Solutions
  • Certified Tracking Solutions (GPS Insight)
  • Clarience Technologies
  • CyntrX (Radius Payment Solutions)
  • Donlen
  • FieldLogix
  • Fleet Freedom
  • Fleeteye
  • FleetHunt
  • Forward Thinking Systems
  • GPS Insight
  • GPS Trackit
  • GreenRoad
  • Inseego
  • IntelliShift
  • ISAAC Instruments
  • J. J. Keller
  • Linxup
  • Lytx
  • Motive
  • Pedigree Technologies
  • Platform Science
  • Positioning Universal
  • PosiTrace
  • Powerfleet
  • Quartix
  • RAM Tracking
  • Rand McNally
  • Samsara
  • SkyBitz (AMETEK)
  • Vecima Networks
  • Zonar Systems (Continental)
  • 3Dtracking
  • Autotrac
  • CarrierWeb
  • Cobli
  • Encontrack
  • FleTrack
  • Ful-Mar
  • Global Track
  • Golfleet
  • GPS Chile
  • GPS7000
  • Grupo UDA
  • Grupo Ultra
  • Hawk GPS
  • Ituran
  • Linqo
  • Locatelia
  • Location World
  • Mapon
  • Maxtrack
  • Navixy (SquareGPS)
  • Omnilink (Show Tecnologia)
  • OnixSat
  • Optimus Fleet
  • Pósitron (Stoneridge)
  • Rastreo Satelital
  • Ravex
  • Redd
  • RedGPS
  • Satrack
  • SIGhRA
  • Sitrack
  • Soltrack
  • Tracklog
  • Ubicamóvil
  • Webmaps
  • WideTech
  • Wisetrack