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North America Guitar Market Outlook, 2028

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  • 95 Pages
  • March 2023
  • Region: North America
  • Bonafide Research
  • ID: 5767713
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North American guitar culture is a rich and diverse phenomenon that has evolved over many decades. Since the early twentieth century, the guitar has been an integral part of popular music in North America. The popularity of music genres that heavily feature the guitar, such as rock, country, and blues, continues to drive demand for guitars in North America. As new generations of musicians emerge and new sub-genres emerge, there is a growing demand for different types of guitars. Furthermore, guitar culture in North America encompasses not only the music but also the lifestyle and fashion associated with playing the guitar. The guitar has become an iconic symbol of rebellion, self-expression, and artistic freedom, from the leather jackets and pompadours of early rock and roll to the flannel shirts and beards of modern-day indie rockers. Furthermore, the availability of low-cost guitars has made it easier for new players to get started, as well as for experienced players to experiment with various types of guitars. This has aided the growth of the North American guitar market. Moreover, guitar manufacturers have adapted to changing consumer preferences by offering a wider range of guitar models, finishes, and features. This has contributed to the guitar market remaining fresh and exciting for players of all skill levels. In addition, many government agencies, including the National Endowment for the Arts and the Canadian Heritage Ministry, provide funding and support for music education programs in schools and communities. This helps to ensure that young people have access to quality music education and may encourage more people to take up guitar playing.

According to the research report, North America Guitar Market Outlook, 2028 the North America guitar market was valued at USD 2.02 billion in 2022. North America is home to many live music events and festivals, which often feature guitar-centric performances. These events can generate excitement around the guitar and create demand for new instruments. Furthermore, many North American schools have music education programs that include guitar lessons. This has contributed to the introduction of a new generation of young players to the guitar as well as the creation of a sustained demand for beginner-friendly instruments. Moreover, as public awareness of environmental issues grows, some guitar manufacturers are incorporating environmentally friendly materials and manufacturing methods into their products. This has aided in the development of a niche market for eco-friendly guitars. In addition, as the population of North America ages, there is a growing demand for hobbies and leisure activities that can be enjoyed in retirement. Playing the guitar is a popular pastime among older adults, resulting in a steady demand for guitars.

Based on product type, the market is segmented into acoustic and electric. The acoustic segment dominated the market and will have a share of more than 50% in 2022. Acoustic guitars have a cultural significance in North America that goes beyond their use as a musical instrument. They are often associated with folk and roots music and are a symbol of authenticity and simplicity. This has helped to keep acoustic guitars as a cultural icon in demand. Furthermore, acoustic guitars are commonly considered to be more beginner-friendly than electric guitars because they require less equipment to get started and produce a more natural sound without the need for amplification. This has contributed to the continued popularity of acoustic guitars as a popular choice for beginners. During the forecast period, the electric guitar segment is expected to grow at the fastest CAGR. Electric guitars are popular in rock and metal music. These genres are extremely popular and are a major driver of the electronics market.

The market is divided into offline and online segments based on the distribution channel. The offline channel dominated the market in 2022. Retailers are opening new stores in various states across the country to increase market penetration, and consumers prefer to buy guitars by trying them on first. Customers can compare them, play with them, and determine which size is best for them. These are the factors that will drive market growth over the forecast period. Furthermore, the online segment is expected to grow at a CAGR greater than 7.5% through the forecast period. Online retailers offer a wide selection of guitars, including those from smaller and lesser-known brands. This has helped to create a more competitive market and increased the availability of guitars to consumers. Moreover, to increase their customer base, one of the largest independent guitar stores is developing e-commerce websites. Online platforms such as social media and Google ads have a significant impact on consumer preferences for electric guitars.

According to the report, the North American market is segmented into three major countries, including the United States, Canada, and Mexico. Among these, the United States leads the North America Guitar market. In the United States, there is a large population of baby boomers who grew up during the heyday of rock music and who still have a strong interest in guitar playing. Furthermore, younger generations are picking up guitars, aided in part by the popularity of social media influencers who demonstrate their guitar skills and encourage others to do the same. Furthermore, There are many resources available in the United States for people to learn how to play the guitar, including schools, private instructors, and online courses. This has helped to cultivate new generations of guitar players and enthusiasts. The electric guitar was invented in the 1930s in the United States. Gibson introduced it to the market with their ES series of guitars. Furthermore, one of the oldest and most respected acoustic guitar manufacturers, The Martin Guitar Company, was founded in the United States in 1833 and is still producing guitars today. Furthermore, the Smithsonian National Museum of American History houses a collection of over 200 guitars, including instruments used by famous musicians such as Eddie Van Halen, B.B. King, and Dolly Parton. In addition, The North American Free Trade Agreement (NAFTA) and the United States-Mexico-Canada Agreement (USMCA) have helped to facilitate trade in guitars and other musical instruments between the United States, Canada, and Mexico. This makes it easier for manufacturers and retailers to do business across borders and may increase access to a wider range of instruments for musicians.

There are several well-known music schools and conservatories in North America that offer guitar programs, including Berklee College of Music, Juilliard School, University of Southern California Thornton School of Music, Peabody Institute at Johns Hopkins University, and Manhattan School of Music. Furthermore, many guitar schools in North America offer online courses and programs, allowing students from all over the world to study guitar without having to attend classes in person. Moreover, guitar schools often host concerts and performances featuring their students and faculty, giving students the opportunity to showcase their skills in front of a live audience. In addition, some guitar schools in North America, such as the National Guitar Workshop, offer summer camps and intensive workshops where students can study guitar for several weeks in a focused, immersive environment.

Guitar museums in North America provide educational programs and workshops for students and aspiring musicians to learn more about the guitar's history and culture. Furthermore, many guitar museums in North America have interactive exhibits and hands-on activities that allow visitors to try out different types of guitars and learn about the mechanics and technology behind the instrument. The National Guitar Museum, which features a collection of rare and historic guitars, is a traveling exhibit that is displayed at various museums and venues across the United States. Furthermore, the Martin Guitar Museum, located in Nazareth, Pennsylvania, is housed in the original factory building where Martin guitars have been made since 1833. Moreover, The Songbirds Guitar Museum in Chattanooga, Tennessee, features one of the largest collections of rare and vintage guitars in the world, with over 1,700 instruments on display. Moreover, The Museum of Making Music in Carlsbad, California, features exhibits that showcase the evolution of music technology, including the development of the guitar and other stringed instruments. In addition to The Experience Music Project Museum in Seattle, Washington, the museum features a collection of iconic guitars played by famous musicians, including Jimi Hendrix's Stratocaster and Kurt Cobain's acoustic guitar.

Due to their growing popularity, live music shows are among the best-attended concerts. As a result, certain groups of people have been inspired and motivated to pursue music as a career and to learn to play different types of guitar. There are numerous live music shows in North America where the guitar is prominently featured, including Austin City Limits, The Tonight Show Starring Jimmy Fallon, The Late Show with Stephen Colbert, Saturday Night Live, The Ellen DeGeneres Show, and many more. some of the popular guitar music bands in North America are Metallica, Guns N' Roses, Red Hot Chili Peppers, Pearl Jam, The White Stripes, Green Day . There are many well-known and influential guitarists in North America. Here are a few of the most well-known and influential guitarists: Jimi Hendrix, Eddie Van Halen, Eric Clapton, Stevie Ray Vaughan, Carlos Santana, BB King, Slash, Jimmy Page, Keith Richards, Tom Morello, John Mayer, Jack White, Joe Bonamassa, Nita Strauss, and Bonnie Raitt.

In 2020, Fender announced a partnership with Harley-Davidson to create a limited-edition run of guitars that celebrate the iconic motorcycle brand's 115th anniversary. The guitars feature custom designs and finishes inspired by Harley-Davidson motorcycles. Furthermore, Gibson has a long history of collaborating with famous guitarists to create signature models, and one of its most high-profile partnerships is with legendary rock guitarist Slash. Gibson has produced several signature models for Slash, including the Slash Les Paul Standard and the Slash J-45 acoustic. Moreover, PRS Guitars also has a partnership with John Mayer, with the two collaborating on the creation of the John Mayer Silver Sky model. The guitar features a vintage-inspired design and custom pickups designed by Mayer and PRS founder Paul Reed Smith.

There are many e-commerce sites where guitars are sold in North America. Some popular examples include guitarcenter, sweetwater, reverb, musiciansfriend, amazon, samash, zzounds, thomannmusic. There are many popular guitar stores in North America, including Guitar Center, Sam Ash, Musician's Friend, Sweetwater, Reverb, The Music Zoo, Wildwood Guitars, Chicago Music Exchange, Carter Vintage Guitars, and Norman's Rare Guitars. There are several start-ups in the North American guitar market, some of which include Fretish, Reverb, Tonewood, Jammy, Orangewood and many more.


As musical tastes and trends change, the demand for guitars may decline. For example, if electronic dance music or hip-hop becomes more popular than rock and roll, the demand for guitars could decrease. Moreover, with regular maintenance, a good-quality guitar can last for 10 to 20 years. The instrument's lifespan is also determined by how frequently it is used and the type of care it receives. In general, the lifespan of a guitar is longer, which is a limiting factor for market growth because a user will end up purchasing new guitars after some time has passed. Although this is an important feature of a high-quality guitar, it does have an effect on the North American market cap.


  • In 2021, Fender announced the launch of its new American Professional II series of guitars and basses. The series features several new models with updated pickups, hardware, and finishes.
  • In 2021, Gibson announced the acquisition of Mesa/Boogie, a manufacturer of high-end guitar amplifiers. The acquisition is expected to expand Gibson's product portfolio and strengthen its position in the guitar market.
  • In 2021, Yamaha introduced several new models in its popular Pacifica series of electric guitars. The new models feature updated electronics and hardware, and are designed to appeal to a wide range of players.
  • In 2021, PRS announced the launch of its new SE Hollowbody II electric guitar. The guitar features a semi-hollow design with a carved maple top and back, and is designed to deliver a versatile range of tones.
  • In 2021, Taylor introduced a new line of Grand Theater acoustic guitars. The guitars feature a smaller body size than traditional acoustic guitars, making them more comfortable to play and easier to transport.
  • In 2021, Eastman announced the launch of its new T484 and T486 semi-hollow electric guitars. The guitars feature a vintage-inspired design with updated electronics and hardware.

Companies Mentioned in this Report:

Fender Musical Instruments Corporation, Gibson Brands, Inc., Yamaha Corporation, Cort Guitars, Paul Reed Smith Guitar, G&L Musical Instruments, Godin Guitars, Samick Musical Instrument Co., Ltd, Schecter Guitar Research, Taylor Guitars, Rickenbacker International Corporation , C.F. Martin & Co. Inc, Armadillo Enterprises, Inc., Hoshino Gakki, Kiesel Guitars, Roland Corporation, B.C. Rich Guitars, The ESP Guitar Company.

Considered in this report

  • Geography: North America
  • Historic year: 2017
  • Base year: 2022
  • Estimated year: 2023
  • Forecast year: 2028

Aspects covered in this report

  • North America Guitar market with its value and forecast along with its segments
  • Various drivers and challenges
  • On-going trends and developments
  • Top profiled companies
  • Strategic recommendation

Countries covered in the report:

  • United States
  • Canada
  • Mexico

By Product Type:

  • Acoustic Guitar
  • Electric Guitar

By Distribution Chanel:

  • Offline
  • Online

The approach of the report:

This report consists of a combined approach of primary and secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in it. The secondary research consists of third-party sources such as press releases, annual reports of companies, government-generated reports, and databases. After gathering the data from secondary sources, primary research was conducted by making telephone interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this; we have started doing primary calls to consumers by equally segmenting them in regional aspects, tier aspects, age group, and gender. Once we have primary data with us, we can start verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations and organizations related to the guitar industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.

Table of Contents

1. Executive Summary

2. Research Methodology
2.1. Secondary Research
2.2. Primary Data Collection
2.3. Market Formation & Validation
2.4. Report Writing, Quality Check & Delivery

3. Market Structure
3.1. Market Considerate
3.2. Assumptions
3.3. Limitations
3.4. Abbreviations
3.5. Sources
3.6. Definitions

4. Economic /Demographic Snapshot

5. Competitive Landscape
5.1. Competitive Dashboard
5.2. Business Strategies Adopted by Key Players
5.3. Key Players Market Share Insights and Analysis, 2022
5.4. Key Players Market Positioning Matrix
5.5. Consolidated SWOT Analysis of Key Players
5.6. Porter's Five Forces

6. Global Guitar Market Outlook
6.1. Market Size By Value
6.2. Market Size and Forecast, By Geography
6.3. Market Size and Forecast, By Product Type
6.4. Market Size and Forecast, By Distribution Channel

7. North America Guitar Market Outlook
7.1. Market Size By Value
7.2. Market Share By Country
7.3. Market Size and Forecast By Product Type
7.4. Market Size and Forecast By Distribution Channel
7.5. US Guitar Market Outlook
7.5.1. Market Size By Value
7.5.2. Market Size and Forecast By Product Type
7.5.3. Market Size and Forecast By Distribution Channel
7.6. Canada Guitar Market Outlook
7.6.1. Market Size By Value
7.6.2. Market Size and Forecast By Product Type
7.6.3. Market Size and Forecast By Distribution Channel
7.7. Mexico Guitar Market Outlook
7.7.1. Market Size By Value
7.7.2. Market Size and Forecast By Product Type
7.7.3. Market Size and Forecast By Distribution Channel

8. Market Dynamics
8.1. Market Drivers
8.2. Challenges
8.3. Opportunity
8.4. Restraints
8.5. Market Trends
8.6. Covid-19 Effect
8.7. Supply chain Analysis
8.8. Policy & Regulatory Framework
8.9. Industry Experts Views

9. Company Profile
9.1. Fender Musical Instruments Corporation
9.1.1. Company Snapshot
9.1.2. Company Overview
9.1.3. Financial Highlights
9.1.4. Geographic Insights
9.1.5. Business Segment & Performance
9.1.6. Product Portfolio
9.1.7. Key Executives
9.1.8. Strategic Moves & Developments
9.2. Gibson Brands, Inc.
9.3. Yamaha Corporation
9.4. Cort Guitars
9.5. Paul Reed Smith Guitar
9.6. G&L Musical Instruments
9.7. Godin Guitars
9.8. Samick Musical Instrument Co., Ltd
9.9. Schecter Guitar Research
9.10. Taylor Guitars
9.11. Rickenbacker International Corporation
9.12. C.F. Martin & Co. Inc
9.13. Armadillo Enterprises, Inc.
9.14. Hoshino Gakki
9.15. Kiesel Guitars
9.16. Roland Corporation
9.17. B.C. Rich Guitars
9.18. The ESP Guitar Company

10. Strategic Recommendations

11. Annexure
11.1. FAQ`s
11.2. Notes
11.3. Related Reports

12. Disclaimer

List of Figures
Figure 1: Global Guitar Market Size (USD Billion) By Region, 2022 & 2028
Figure 2: Market attractiveness Index, By Region 2028
Figure 3: Market attractiveness Index, By Segment 2028
Figure 4: Competitive Dashboard of top 5 players, 2022
Figure 6: Porter's Five Forces of Global Guitar Market
Figure 7: Global Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 8: Global Guitar Market Share By Region (2022)
Figure 9: North America Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 10: North America Guitar Market Share By Country (2022)
Figure 11: US Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 12: Canada Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)
Figure 13: Mexico Guitar Market Size By Value (2017, 2022 & 2028F) (in USD Billion)

List of Tables
Table 1: Global Guitar Market Snapshot, By Segmentation (2022 & 2028) (in USD Billion)
Table 2: Top 10 Counties Economic Snapshot 2020
Table 3: Economic Snapshot of Other Prominent Countries 2020
Table 4: Average Exchange Rates for Converting Foreign Currencies into U.S. Dollars
Table 5: Global Guitar Market Size and Forecast, By Geography (2017 to 2028F) (In USD Billion)
Table 6: Global Guitar Market Size and Forecast, By Product Type (2017 to 2028F) (In USD Billion)
Table 7: Global Guitar Market Size and Forecast, By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 8: North America Guitar Market Size and Forecast By Product Type (2017 to 2028F) (In USD Billion)
Table 9: North America Guitar Market Size and Forecast By Distribution Channel (2017 to 2028F) (In USD Billion)
Table 10: US Guitar Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 11: US Guitar Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 12: Canada Guitar Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 13: Canada Guitar Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 14: Mexico Guitar Market Size and Forecast By Product Type (2017, 2022 & 2028F)
Table 15: Mexico Guitar Market Size and Forecast By Distribution Channel (2017, 2022 & 2028F)
Table 16: Influencing Factors for Global Guitar Market, 2022