North America Mobility as a Service Market - Industry Analysis, Size, Share, Growth, Trends, and Forecast 2032 - By Product, Technology, Grade, Application, End-user, and Region

The North America Mobility as a Service (MaaS) market is poised for a significant transformation as it shifts toward integrated, sustainable, and technology-driven transportation solutions. With a growing emphasis on reducing reliance on private vehicles and optimizing multimodal transportation, MaaS platforms are becoming central to smart mobility strategies across the region. The market is projected to attain a value of US$ 30.75 Bn in 2025 and reach US$ 59.7 Bn by 2032, reflecting a CAGR of 9.94% during the forecast period from 2025 to 2032.

Market Insights

Mobility as a Service in North America is transitioning from pilot projects to full-scale deployments in both urban and suburban settings. Platforms now encompass diverse transportation options, including ride-hailing, ride-sharing, public transit, micro-mobility solutions, and even walking and cycling recommendations. The growing urban population and environmental imperatives are encouraging the adoption of MaaS platforms that offer streamlined access to multiple transportation modes through a single digital interface.

Personalized travel experiences, real-time traffic data integration, and predictive analytics are becoming key functionalities of MaaS platforms. Increasing consumer inclination toward sustainability and the demand for convenient, cost-effective commuting options are accelerating the uptake of MaaS solutions.

Market Drivers

A number of factors are driving growth in the North American MaaS market:

1. Smart City Integration: Governments and city planners are embedding MaaS solutions into smart city infrastructures. This integration helps manage traffic flows, reduce congestion, and improve accessibility for underserved communities.

2. Government Policies and Investments: Public funding initiatives and policy support are propelling MaaS expansion. Investment in electrification, sustainable infrastructure, and public transit modernization is creating a conducive environment for MaaS growth.

3. Adoption of Electric Vehicles (EVs): MaaS providers are increasingly incorporating EVs into their fleets, supported by government incentives and expansion of EV charging infrastructure.

4. Technological Advancements: Artificial intelligence, IoT, and predictive analytics are enhancing route optimization, dynamic pricing, and real-time scheduling.

5. Changing Consumer Preferences: Millennials and Gen Z are showing a strong preference for flexible, app-based mobility solutions over vehicle ownership, further reinforcing demand.

Business Opportunities

The North America MaaS market presents multiple avenues for business growth and innovation:

• Electrification of Fleets: As emission regulations tighten, opportunities exist for MaaS providers to transition to electric fleets, supported by national electrification goals and funding mechanisms.
• Autonomous Vehicle Integration: Self-driving technologies are being piloted by companies aiming to reduce costs and increase fleet efficiency. Autonomous shuttles and cars are expected to become a critical part of first-mile and last-mile connectivity.
• Subscription-based Models: Tiered subscription offerings with fixed monthly payments for unlimited multimodal travel are gaining traction, appealing to regular commuters and environmentally conscious users.
• Rural and Suburban Expansion: Traditionally focused on urban centers, MaaS is beginning to serve suburban and even rural regions, offering opportunities for operators to reach untapped markets.
• Data Monetization: MaaS platforms generate vast amounts of user and traffic data, which can be monetized through partnerships with city governments, transport authorities, and advertisers.

Regional Analysis

In the U.S., where over 80% of the population is expected to reside in urban areas by 2030, the adoption of MaaS is being driven by environmental goals and urban congestion. Government policies to reduce carbon emissions and invest in sustainable transportation are significantly bolstering the MaaS infrastructure.

A notable rise in the demand for ride-sharing and public transport integration is evident, with over 60% of U.S. residents now showing a preference for shared mobility over owning a private vehicle. Electric and autonomous vehicle deployments are also gaining momentum, with regulatory support and pilot projects rolling out across major cities.

In Canada, the market is similarly expanding, underpinned by substantial public investment in transport infrastructure. Government plans include the installation of 50,000 EV charging stations and the integration of MaaS platforms into smart city frameworks. Key cities like Toronto and Montreal are pioneering real-time traffic and predictive analytics through MaaS integration. By 2032, an estimated 60% of Canadian cities are projected to have fully integrated MaaS platforms supporting real-time mobility decisions.

Key Players

The competitive Analysis is marked by active participation from major ride-hailing services, technology providers, and automotive companies. Prominent players include:

• Lyft, Inc. - Offering integrated ride-hailing and carpooling services across North America with increasing focus on EV integration and smart transit partnerships.
• Uber Technologies, Inc. - Continues to expand its MaaS offerings, including multimodal transportation integration and partnerships with public transit systems.
• Intel Corporation (Moovit) - Specializes in mobility intelligence, supporting MaaS providers with real-time data analytics and urban mobility planning.
• Cubic Transportation Systems, Inc. - Provides ticketing, payment, and navigation technologies that enable seamless MaaS integration with existing public transit systems.
• Citymapper and SkedGo - Focused on trip planning and MaaS app development with extensive multimodal support.

Market Segmentation

By Service

• Ride-hailing Services
• Ride-sharing Services
• Micromobility Services
• Public Transport Services
• Others

By Solution

• Technology Platforms
• Payment Solutions
• Navigation Solutions
• Telecom Connectivity Providers
• Booking and Ticketing Solutions
• Others

By Operating System

• Android
• iOS

By Application

• Business-to-Business (B2B)
• Business-to-Consumer (B2C)
• Peer-to-Peer (P2P)

By Country

• U.S.
• Canada

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