The North America probiotic supplements market is expected to grow from US$ 2,598.29 million in 2022 to US$ 3,791.38 million by 2028. It is estimated to grow at a CAGR of 6.5% from 2022 to 2028.
Increasing Consumer Focus on Preventive Health is Driving the North America Probiotic Supplements Market
Over the past few years, awareness regarding health and nutrition has increased significantly. Due to a busy lifestyle and hectic work schedules, people cannot concentrate on their health, fitness, and regular diet. This has led to an increase in the prevalence of various diseases such as obesity, diabetes, high blood pressure, skin problems, and digestive issues. Therefore, people are increasingly focusing on preventive health and preferring dietary supplements that provide enhanced nutritional benefits.Probiotic supplements support healthy body systems from mouth to gut and help control harmful microorganisms. The demand for probiotic-infused dietary supplements has also increased significantly in recent years due to rising population of health-conscious people and increasing prevalence of digestive diseases. For instance, according to the Centers for Disease Control and Prevention, 37.2 million people in the US visited physician offices with digestive system diseases as the primary diagnosis in 2018. Thus, people are getting more aware of their digestive health. A healthy digestive system has been linked to mental health and immune response improvements. Dietary supplements improve digestion and nutrient absorption.
Probiotics reduce digestive issues such as constipation, inflammatory bowel disease (IBD), and irritable bowel syndrome (IBS). Hence, with the growing demand, manufacturers are introducing probiotic-infused dietary supplements, which are available in capsule, liquid, and powder forms.Digestive wellness is a prominent driving factor owing to the rising preference for healthy consumption. Probiotic supplements are growing in popularity among young consumers due to growing fitness trends. After the onset of the COVID-19 pandemic, consumers are prioritizing their health and actively searching for healthy alternatives and fitness activities to prevent lifestyle-related illnesses. People have started preferring immunity-boosting products such as probiotic supplements. Thus, with the rising consumer focus on preventive health, the demand for probiotic supplements that offer nutritional benefits is also increasing.
North America Probiotic Supplements Market Overview
The North America probiotic supplements market is segmented into the US, Canada, and Mexico. The consumption of probiotic supplements is gradually increasing in North America owing to the factors such as increasing consumer awareness about probiotic strains with multiple health benefits and increased focus on digestive health. Probiotic supplements are available in various forms, such as capsules and tablets, gummies, powder, and other forms, which are favorable for all age groups of the population. Moreover, digestive diseases continue to rise among North Americans. According to the GI Alliance report published on January 23, 2021, 20 million North Americans are diagnosed with chronic digestive diseases. Digestive diseases represent one of the most severe health problems regarding distress and pain in North American countries. The prevalence of digestive diseases has increased personal expenditures for treatment, lost working hours, and mortality. As probiotic supplements help maintain the overall gut in microflora and are a significant cure for gastrointestinal diseases, it is one of the major factors driving the North America probiotic supplements market.
North America Probiotic Supplements Market Segmentation
The North America probiotic supplements market is segmented into product type, distribution channel, and country.
- Based on product type, the North America probiotic supplements market is sub segmented into capsules and tablets, gummies, powder, and others. The capsules and tablets segment registered the largest market share in 2022.
- Based on distribution channel, the North America probiotic supplements market is segmented into supermarkets and hypermarkets,specialty stores, online retail, and others. The specialty stores segment held a larger market share in 2022.
- Based on country, the North America probiotic supplements market is segmented into the US, Canada, and Mexico. The US dominated the market share in 2022.
Bayer AG; BioGaia AB; Church & Dwight Co., Inc.; GNC Holdings, LLC; Nature's Bounty; Nature's Way Products, LLC; Nestlé S.A.; NOW Foods; Pharmavite LLC; and SFI Health are the leading companies operating in the North America probiotic supplements market.
Table of Contents
1. Introduction1.1 Study Scope
1.2 Research Report Guidance
1.3 Market Segmentation
2. Key Takeaways
3. Research Methodology
3.1 Scope of the Study
3.2 Research Methodology
3.2.1 Data Collection
3.2.2 Primary Interviews
3.2.3 Hypothesis Formulation
3.2.4 Macro-economic Factor Analysis
3.2.5 Developing Base Number
3.2.6 Data Triangulation
3.2.7 Country Level Data
4. North America Probiotic Supplements Market Landscape
4.1 Market Overview
4.2 Porter’s Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Buyers
4.2.3 Threat of New Entrants
4.2.4 Competitive Rivalry
4.2.5 Threat of Substitutes
4.3 Expert Opinion
4.4 Ecosystem Analysis
5. North America Probiotic Supplements Market - Key Market Dynamics
5.1 Market Drivers
5.1.1 Increasing Consumer Focus on Preventive Health
5.1.2 Rising Demand for Probiotic Supplements for Women’s Health
5.1.3 Increasing Awareness of Health Benefits of Probiotics for Infants and Kids
5.2 Market Restraints
5.2.1 Complexities and Variations in Regulations Worldwide
5.3 Market Opportunities
5.3.1 Rising Strategic Development Initiatives
5.4 Future Trends
5.4.1 Growing Preference for Gummy Formats of Probiotic Supplements
5.4.2 Rising Trend of Consuming Non-GMO and Vegan Probiotic Supplements.
5.5 Impact Analysis of Drivers and Restraint
6. Probiotic Supplements Market - North America Market Analysis
6.1 North America Probiotic Supplements Market -Revenue and Forecast to 2028
7. North America Probiotic Supplements Market Analysis - By Product Type
7.1 Overview
7.2 North America Probiotic Supplements Market, By Product Type (2021 and 2028)
7.3 Capsules and Tablets
7.3.1 Overview
7.3.2 Capsules and Tablets: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.4 Gummies
7.4.1 Overview
7.4.2 Gummies: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.5 Powder
7.5.1 Overview
7.5.2 Powder: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
7.6 Others
7.6.1 Overview
7.6.2 Others: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8. North America Probiotic Supplements Market Analysis - By Distribution Channel
8.1 Overview
8.2 North America Probiotic Supplements Market, By Distribution Channel (2021 and 2028)
8.3 Supermarkets and Hypermarkets
8.3.1 Overview
8.3.2 Supermarkets and Hypermarkets: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.4 Specialty Stores
8.4.1 Overview
8.4.2 Specialty Stores: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.5 Online Retail
8.5.1 Overview
8.5.2 Online Retail: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
8.6 Others
8.6.1 Overview
8.6.2 Others: North America Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
9. North America Probiotic Supplements Market - Country Analysis
9.1 Overview
9.1.1 North America: Probiotic Supplements Market, by Key Country
9.1.1.1 US: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
9.1.1.1.1 US: Probiotic Supplements Market, By Product Type
9.1.1.1.2 US: Probiotic Supplements Market, by Distribution Channel
9.1.1.2 Canada: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
9.1.1.2.1 Canada: Probiotic Supplements Market, By Product Type
9.1.1.2.2 Canada: Probiotic Supplements Market, by Distribution Channel
9.1.1.3 Mexico: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
9.1.1.3.1 Mexico: Probiotic Supplements Market, By Product Type
9.1.1.3.2 Mexico: Probiotic Supplements Market, by Distribution Channel
10. Industry Landscape
10.1 Product launch
10.2 Expansion
11. Company Profiles
11.1 Bayer AG
11.1.1 Key Facts
11.1.2 Business Description
11.1.3 Products and Services
11.1.4 Financial Overview
11.1.5 SWOT Analysis
11.1.6 Key Developments
11.2 Pharmavite LLC
11.2.1 Key Facts
11.2.2 Business Description
11.2.3 Products and Services
11.2.4 Financial Overview
11.2.5 SWOT Analysis
11.2.6 Key Developments
11.3 BioGaia AB
11.3.1 Key Facts
11.3.2 Business Description
11.3.3 Products and Services
11.3.4 Financial Overview
11.3.5 SWOT Analysis
11.3.6 Key Developments
11.4 Nature's Way Products, LLC
11.4.1 Key Facts
11.4.2 Business Description
11.4.3 Products and Services
11.4.4 Financial Overview
11.4.5 SWOT Analysis
11.4.6 Key Developments
11.5 Nestlé S.A.
11.5.1 Key Facts
11.5.2 Business Description
11.5.3 Products and Services
11.5.4 Financial Overview
11.5.5 SWOT Analysis
11.5.6 Key Developments
11.6 SFI Health
11.6.1 Key Facts
11.6.2 Business Description
11.6.3 Products and Services
11.6.4 Financial Overview
11.6.5 SWOT Analysis
11.6.6 Key Developments
11.7 GNC Holdings, LLC
11.7.1 Key Facts
11.7.2 Business Description
11.7.3 Products and Services
11.7.4 Financial Overview
11.7.5 SWOT Analysis
11.7.6 Key Developments
11.8 Nature's Bounty
11.8.1 Key Facts
11.8.2 Business Description
11.8.3 Products and Services
11.8.4 Financial Overview
11.8.5 SWOT Analysis
11.8.6 Key Developments
11.9 Church & Dwight Co., Inc.
11.9.1 Key Facts
11.9.2 Business Description
11.9.3 Products and Services
11.9.4 Financial Overview
11.9.5 SWOT Analysis
11.9.6 Key Developments
11.10 NOW Foods
11.10.1 Key Facts
11.10.2 Business Description
11.10.3 Products and Services
11.10.4 Financial Overview
11.10.5 SWOT Analysis
11.10.6 Key Developments
List of Tables
Table 1. North America Probiotic Supplements Market -Revenue and Forecast to 2028 (US$ Million)
Table 2. US Probiotic Supplements Market, Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 3. US Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 4. Canada Probiotic Supplements Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 5. Canada Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
Table 6. Mexico Probiotic Supplements Market, By Product Type - Revenue and Forecast to 2028 (US$ Million)
Table 7. Mexico Probiotic Supplements Market, by Distribution Channel - Revenue and Forecast to 2028 (US$ Million)
List of Figures
Figure 1. North America Probiotic Supplements Market Segmentation
Figure 2. North America Probiotic Supplements Market Segmentation - By Country
Figure 3. North America Probiotic Supplements Market Overview
Figure 4. North America Probiotic Supplements Market, By Product
Figure 5. North America Probiotic Supplements Market, By Country
Figure 6. Porter's Five Forces Analysis
Figure 7. Expert Opinion
Figure 8. North America Probiotic Supplements Market - Ecosystem
Figure 9. Prevalence of Probiotic Use Over Time Among US Children and Adults
Figure 10. North America Probiotic Supplements Market Impact Analysis of Drivers and Restraints
Figure 11. North America: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
Figure 12. North America Probiotic Supplements Market Revenue Share, By Product Type (2021 and 2028)
Figure 13. Capsules and Tablets: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 14. Gummies: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 15. Powder: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 16. Others: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 17. North America Probiotic Supplements Market Revenue Share, By Distribution Channel (2021 and 2028)
Figure 18. Supermarkets and Hypermarkets: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 19. Specialty Stores: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 20. Online Retail: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 21. Others: North America Probiotic Supplements Market - Revenue and Forecast To 2028 (US$ Million)
Figure 22. North America: Probiotic Supplements Market, by Key Country - Revenue (2021) (US$ Million)
Figure 23. North America: Probiotic Supplements Market Revenue Share, by Key Country (2021 and 2028)
Figure 24. US: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
Figure 25. Canada: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
Figure 26. Mexico: Probiotic Supplements Market - Revenue and Forecast to 2028 (US$ Million)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Bayer AG
- BioGaia AB
- Church & Dwight Co., Inc.
- GNC Holdings, LLC
- Nature's Bounty
- Nature's Way Products, LLC
- Nestlé S.A.
- NOW Foods
- Pharmavite LLC
- SFI Health
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 124 |
| Published | January 2023 |
| Forecast Period | 2022 - 2028 |
| Estimated Market Value ( USD | $ 2598.29 Million |
| Forecasted Market Value ( USD | $ 3791.38 Million |
| Compound Annual Growth Rate | 6.5% |
| Regions Covered | North America |
