North America Surface Cleaners Market Report and Forecast 2025-2034

The North America surface cleaner market is likely to be driven by the global industry, which reached a value of about USD 11.48 Billion in 2024. The industry is further expected to grow at a CAGR of about 5.40% in the forecast period of 2025-2034 to reach a value of around USD 19.42 Billion by 2034.

United States leading the Surface Cleaners Market

The demand for surface cleaners is dependent on the population and the health awareness in those societies. Since the United States has a high population, the surface cleaners’ market is far wider as compared to that in Canada which has a relatively lower population. Even though the population growth rate of Canada is greater than that of the United States, it is not enough to overtake the population of the United States during the forecast period, which is why the majority of the market share is expected to be in the United States for the entire forecast period. With the advent of the COVID-19 pandemic and the subsequent lockdowns, the sales of surface cleaners, especially disinfectants have increased because of the need for sanitisation.

Surface Cleaners: Market Segmentation

Surface cleaners are used across households, laboratories, restaurants, and industries to keep surfaces clean. These may be in different forms like solvents, powders, bleaches or sprays. Apart from general cleaning to remove dust and dirt, some surface cleaners serve specific purposes like removal of stains or for disinfection. Alternatively, some surface cleaners may also be used to serve all three purposes with other qualities like fragrance, natural products and skin-friendly.

The surface cleaners market can be divided on the basis of type:

• Natural
• Synthetic

The market may be segmented on the basis of form:

• Liquid
• Powder
• Wipes
• Others

The market may be segmented by product:

• Floor Cleaner
• Specialised Cleaner
• Multi-Purpose Cleaner
• Others

It may be differentiated on the basis of composition:

• Quaternary Ammonium
• Alcohols
• Chlorine
• Hydrogen Peroxide
• Others

The market may be segmented by distribution channel:

• Hypermarket and Supermarket
• Convenience Store
• Online
• Others

The regional markets may be divided on the basis of country into:

• United States
• Canada

COVID-19 Bolstering the Market Growth of Surface Cleaners

The demand for surface cleaners rose significantly during the lockdown due to the COVID-19 pandemic, as people chose to stock up and tried to sanitise their surroundings much more frequently. As production capacities and supply chains have been disrupted and the demand has skyrocketed, there is a supply deficit. To fill in this gap, new entrants have ventured into this market. As more people have been forced to spend time at home due to restrictions, the time dedicated to cleaning has also increased, which has caused even greater demand. More people have also been preferring products which are health friendly and have natural ingredients and are multipurpose cleaners rather than serve one purpose.

Key Industry Players in the North America Surface Cleaners Market

The report gives a detailed analysis of the following key players in the North America surface cleaners market, covering their competitive landscape, capacity, and latest developments like mergers, acquisitions, and investments, expansions of capacity, and plant turnarounds:

• Unilever PLC
• Henkel AG & Co. KGaA
• Reckitt Benckiser Group plc.
• The Procter & Gamble Company
• The Clorox Company
• Colgate-Palmolive Company
• Others

The comprehensive report provides an in-depth assessment of the market based on the Porter's five forces model along with giving a SWOT analysis.