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North America Surface Treatment Chemicals Market - Growth, Trends, COVID-19 Impact, and Forecasts (2023-2028)

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  • 100 Pages
  • April 2023
  • Region: North America
  • Mordor Intelligence
  • ID: 5764412
The North American surface treatment chemicals market is expected to register a CAGR of over 4% during the forecast period.

The disruptions in manufacturing segments, like consumer goods & appliances, automotive, and the slowdown of construction activities, owing to the outbreak of the COVID-19 pandemic, relatively affected the demand for the surface treatment market.

Key Highlights

  • However, with manufacturing activities resuming back to pre-COVID-19 levels, the demand is expected to pick up, especially from the automotive and consumer goods & appliances industries.
  • Growing demand for residential construction and an increase in spending toward the development of better infrastructure globally are expected to further drive the demand for the studied market.
  • Although, strict regulations imposed on the application of surface treatment processes are expected to serve as a hindrance to market growth. VOCs are major pollutants resulting from surface coating operations that can pose a severe risk to human health and the environment alike.
  • However, the rising awareness regarding the benefits of applying surface treatment on concrete surfaces is expected to provide future opportunities for market growth.
  • The United States is expected to lead the North American surface treatment chemicals market during the forecast period.

North America Surface Treatment Chemicals Market Trends

Growing Automotive Industry Shall Drive Market Growth

  • The automotive industry in North America showed a strong recovery in the aftermath of COVID-19, recording year-on-year growth of over 4% between 2020-2021. A total of over 18 million vehicles were produced in the region in 2021.
  • The global shift toward electric vehicles (EVs) is expected to favor the automotive industry in the North American region. General Motors Co. (GM) announced its plan to ramp up production capabilities across the region as it aims to deliver over 400,000 EVs between 2022-2023.
  • One of the major players in the automobile industry, Ford Motor Company, announced the commencement of construction activities for its USD 5.6 billion automobile production complex, which aims to produce batteries and EVs by 2025.
  • With such prominent players placing their bet on the region, the North American automotive and transportation industry shows a promising outlook for the forecast period.
  • Also, with environmental sustainability in mind, more and more manufacturers are now shifting to increase the use of plastic, instead of metal, in automobile manufacturing. According to the American Chemistry Council, there will be over USD 4.5 trillion worth of opportunities by 2030 aimed at creating a circular economy. Out of this, USD 400-600 billion is expected to be the potential for automotive companies and their suppliers.
  • The boom of the automobile industry and the potential increase in the usage of plastics, which require surface treatment, in the manufacturing of automobiles are expected to favorably serve the demand for surface treatment chemicals in the region.

United States Expected to Lead the Market Growth in NA Region

  • The automotive sector is one of the most critical driving factors for economic growth. According to the Internation Organization of Motor Vehicle Manufacturers (OICA), in 2021, around 15 million vehicles were produced in the United States.
  • The automotive industry in the United States recorded a year-on-year growth of over 3.5% between 2020-2021 and showed great promise for recovery in 2022. The United States alone accounted for around 85% of the total vehicle production in the North American Region in 2021.
  • Similarly, the US consumer electronics market is projected to grow by over 2.5% in 2023, with a CAGR of around 1.5% between 2022-2027. Growing consumption of electronic media and the rising demand for comfortable living are two major factors expected to drive growth in the consumer electronics market.
  • The growth of the automotive and consumer goods & appliances industries is expected to drive the demand for surface treatment chemicals in the forecast period.

North America Surface Treatment Chemicals Market Competitor Analysis

The North American surface treatment chemicals market is fragmented in nature, with a few major players being Praxair S.T. Technology Inc., PPG Industries Inc., DuPont, Sherwin-Williams Co. BASF SE, Henkel Corporation, Atotech, and others.

Additional benefits of purchasing the report:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

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Table of Contents

1.1 Study Assumptions
1.2 Scope of the Study



4.1 Drivers
4.1.1 Rising Global Demand for Residential & Commercial Construction
4.1.2 Increased Consumption in Automotive & Transportation Industry
4.2 Restraints
4.2.1 Increasing Health and Environmental Concerns
4.3 Industry Value-Chain Analysis
4.4 Porter's Five Forces Analysis
4.4.1 Bargaining Power of Suppliers
4.4.2 Bargaining Power of Buyers
4.4.3 Threat of New Entrants
4.4.4 Threat of Substitute Products and Services
4.4.5 Degree of Competition

5 MARKET SEGMENTATION (Market Size in Value)
5.1 By Chemical Type
5.1.1 Plating Chemicals
5.1.2 Cleaners
5.1.3 Conversion Coatings
5.1.4 Other Chemical Types
5.2 By Base Material
5.2.1 Metals
5.2.2 Plastics
5.2.3 Other Base Materials
5.3 By End-user Industry
5.3.1 Automotive & Transportation
5.3.2 Construction
5.3.3 Electronics
5.3.4 Industrial Machinery
5.3.5 Other End-user Industries
5.4 By Geography
5.4.1 United States
5.4.2 Canada
5.4.3 Mexico

6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements
6.2 Market Share (%)**/Ranking Analysis
6.3 Strategies Adopted by Leading Players
6.4 Company Profiles
6.4.1 Aalberts Surface Technologies GmbH
6.4.2 Akzo Nobel N.V.
6.4.3 Atotech
6.4.4 BASF SE
6.4.5 DuPont
6.4.6 ETEM Group
6.4.7 Fosroc, Inc.
6.4.8 Henkel Corporation
6.4.9 Industrie De Nora S.p.A
6.4.10 Nippon Paint Co. Ltd.
6.4.11 Plasmatreat GmbH
6.4.12 Polyrack Tech-Group
6.4.13 PPG Industries Inc.
6.4.14 Praxair S.T. Technology, Inc.
6.4.15 Sherwin-Williams Co.
6.4.16 Sinto America, Inc.
6.4.17 South West Metal Finishing
6.4.18 Thermax Limited
6.4.19 Yuken Surface Technology, S.A. de CV

7.1 Rising Awareness Regarding Surface Treatment of Concrete Surfaces

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Aalberts Surface Technologies GmbH
  • Akzo Nobel N.V.
  • Atotech
  • DuPont
  • ETEM Group
  • Fosroc, Inc.
  • Henkel Corporation
  • Industrie De Nora S.p.A
  • Nippon Paint Co. Ltd.
  • Plasmatreat GmbH
  • Polyrack Tech-Group
  • PPG Industries Inc.
  • Praxair S.T. Technology, Inc.
  • Sherwin-Williams Co.
  • Sinto America, Inc.
  • South West Metal Finishing
  • Thermax Limited
  • Yuken Surface Technology, S.A. de CV