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Nut Based Spread Market Size & Share Analysis - Growth Trends & Forecasts (2023 - 2028)

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    Report

  • 128 Pages
  • August 2023
  • Region: Global
  • Mordor Intelligence
  • ID: 4828376
UP TO OFF until Sep 30th 2023

Quick Summary:

In the fast-paced, health-conscious world of today, it's essential to stay ahead of consumer trends. The Nut Based Spread Market clearly showcases the potential for companies to innovate, develop and profit. With an increasing health-conscious and gluten-intolerant consumer base, nut-based spreads, including hazelnut and almond, are clearly presenting themselves as the upcoming stars in the spreads market. Manufacturers are capitalizing on this trend, introducing new flavours and nut-based options into the market.

Intricate trends such as the move towards veganism and plant-based diets are further fueling the demand for various nut-based products. Consumers are not just opting for healthier alternatives, they are actively seeking out spreads that offer more than your average sandwich-filler. Products like hazelnut and almond spreads provide flavor, nutrition and versatility, making them increasingly popular within the consumer market. From a business executive's perspective, understanding these shifts in consumer preferences is absolutely essential for a competitive edge.

The Nut Based Spread Market size is expected to grow from USD 5.40 billion in 2023 to USD 6.66 billion by 2028, at a CAGR of 4.27% during the forecast period (2023-2028).

The demand for nut-based products belonging to the categories such as snacks, dairy, bakery, and confectionery is gaining importance in the market. Increasing health concerns among consumers in the market, such as gluten intolerance and the prevalence of allergens, encourage them to opt for hazelnut and almond spreads over conventional spreads available in the market. Manufacturers are focusing on launching novel flavors in the market to cater to the demand. For instance, in September 2022, Orinoco Foods launched "Nutti Cream," a hazelnut spread that has chocolate flavoring. The products are initially retailed across Florida, Texas, Georgia, Indiana, and Illinois.

The increasing consumer health awareness and the rising disposable income across regions have encouraged people to opt for high-quality nut products. Consumer preferences for convenience products with health and wellness claims have led to high demand for nut products. The increased health consciousness and awareness have led to a change in the consumption pattern. Additionally, nut-based products are also being used for various purposes. Nut-based spreads such as hazelnut, cashew nut, and almond spreads are gaining importance in the market for their nutritional benefits. These products are often consumed as a snack and breakfast spread and included in smoothie recipes for their rich nutritional profile and flavor-adding ability. For instance, peanut butter, the most popular spread in the market, is commonly used in various recipes such as smoothies, desserts, and protein shakes.

Nut Based Spread Market Trends

Increasing Consumer's Inclination Toward Vegan Culture and Vegan Diets

Consumers following a plant-based and vegan diet use nut-based spreads. Additionally, an increasing vegan population worldwide encourages the adoption of hazelnut spreads and other nut-based spreads available in the market. Hazelnut spreads are the second-largest segment, with only almond spreads ahead of it. Consumers seeking various healthy options of spreads are also boosting the hazelnut market. The significant players are using this opportunity to produce protein-rich spreads from plant sources.

The high sugar content of nut-based spreads with chocolate combinations has negatively impacted the market as consumers are becoming more health-conscious and looking for low-sugar substitutes, encouraging manufacturers to offer low-calorie and sugar-free products. Consumers with heart diseases majorly drive the demand for hazelnut-based products as hazelnut, an antioxidant-rich product, is linked to a reduced risk of developing heart disease. Besides, the rich hazelnut flavor of the nut spread is another factor for its high demand.

Apart from health concerns, consumers are concerned with the animal cruelty involved in manufacturing certain nut-based products. Owing to this factor, they are predominantly looking for vegan claimed, cruelty-free claimed products in the market to support the anti-cruelty against animals., thus, boosting the demand for vegan-based processed food products, such as hazelnut spreads, in the market.



North America is the Largest Market Share

The North American spreads market is well-established, and the production of nut-based spreads in the region is self-sufficient. Nut-based spreads were established in the North American market at the initial stages of the product introduction and are a part of the American breakfast. The United States contributes the majority of the region's share with extensive product availability and many consumers shifting to vegan and plant-based diets. Major brands such as Nutella dominate the market, with innovations such as spreads made with natural ingredients, i.e., free from additives like artificial sugars and gelling agents.

With increasing health concerns such as the prevalence of chronic diseases among consumers, they are primarily opting for low-calorie and low fat claimed-based spreads to maintain a healthy lifestyle. Increasing demand for low-fat spreads is a significant factor driving nut-based spreads in North America. For instance, according to the Diabetes Research Institute, as of 2022, 11.3% of the total US population suffers from diabetes, i.e., 37.3 million people. Hence, they intend to consume health-based products that claim to be low-sugar. Additionally, products that do not contain gluten ingredients are gaining importance in the market with the increasing prevalence of gluten intolerance among consumers.



Nut Based Spread Industry Overview

The nut-based spread market is highly fragmented and competitive, with the presence of various players. The companies are making themselves more competitive by strengthening their distribution systems, entering partnerships, acquisitions, expanding product ranges, etc. Some of the major players operating in the market are JM Smucker’s, Kraft Foods Group, ConAgra Foods Inc., and Hormel Foods Corporation, which dominate the market. These players are focusing on introducing products with additional claims such as vegan, gluten-free, and cruelty-free to attract consumers in the market.

Additional Benefits:

  • The market estimate (ME) sheet in Excel format
  • 3 months of analyst support

Table of Contents

1 INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2 RESEARCH METHODOLOGY3 EXECUTIVE SUMMARY
4 MARKET DYNAMICS
4.1 Market Drivers
4.2 Market Restraints
4.3 Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5 MARKET SEGMENTATION
5.1 Product Type
5.1.1 Peanut-based Spreads
5.1.2 Almond-based Spreads
5.1.3 Walnut-based Spreads
5.1.4 Cashew-based Spreads
5.1.5 Hazelnut-based Spreads
5.1.6 Other Product Types
5.2 Distribution Channel
5.2.1 Supermarkets/Hypermarkets
5.2.2 Convenience Stores
5.2.3 Specialist Retailers
5.2.4 Online Retail Stores
5.2.5 Other Distribution Channels
5.3 By Geography
5.3.1 North America
5.3.1.1 United States
5.3.1.2 Canada
5.3.1.3 Mexico
5.3.1.4 Rest of North America
5.3.2 Europe
5.3.2.1 Spain
5.3.2.2 United Kingdom
5.3.2.3 Germany
5.3.2.4 France
5.3.2.5 Italy
5.3.2.6 Russia
5.3.2.7 Rest of Europe
5.3.3 Asia-Pacific
5.3.3.1 China
5.3.3.2 Japan
5.3.3.3 India
5.3.3.4 Australia
5.3.3.5 Rest of Asia-Pacific
5.3.4 South America
5.3.4.1 Brazil
5.3.4.2 Argentina
5.3.4.3 Rest of South America
5.3.5 Middle East and Africa
5.3.5.1 South Africa
5.3.5.2 United Arab Emirates
5.3.5.3 Rest of Middle East and Africa
6 COMPETITIVE LANDSCAPE
6.1 Most Adopted Strategies
6.2 Market Share Analysis
6.3 Company Profiles
6.3.1 The J.M. Smucker Company
6.3.2 The Kraft Heinz Company
6.3.3 Hormel Foods Corporation
6.3.4 Ferrero International
6.3.5 Conagra Foods Inc.
6.3.6 Nestle SA
6.3.7 The Hershey Company
6.3.8 Andros Group
6.3.9 General Mills Inc.
6.3.10 August Storck KG
7 MARKET OPPORTUNITIES AND FUTURE TRENDS

Companies Mentioned

A selection of companies mentioned in this report includes:

  • The J.M. Smucker Company
  • The Kraft Heinz Company
  • Hormel Foods Corporation
  • Ferrero International
  • Conagra Foods Inc.
  • Nestle SA
  • The Hershey Company
  • Andros Group
  • General Mills Inc.
  • August Storck KG

Methodology

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