Global Nutritional Supplement Market, By Product Type; By Ingredients; By Form; By Age Group; By End user; By Distribution Channel-Estimation & Forecast, 2017-2030

The global nutritional supplement market, valued at USD 167.94 billion in 2022, is projected to escalate to USD 301.41 billion by 2030, registering a CAGR of 7.91% over the forecast period.

The global nutritional supplement market, valued at USD 167.94 billion in 2022, is projected to escalate to USD 301.41 billion by 2030, registering a CAGR of 7.91% over the forecast period. Nutritional supplements, designed to address specific nutritional deficiencies, promote health, and assist certain physiological functions, have seen a surge in demand. Available in various forms like capsules, tablets, powders, liquids, and gummies, these supplements cater to a broad spectrum of nutritional needs.

Growth Influencers:

The increasing demand for sports nutritional supplements and dietary supplements, fueled by a rise in fitness and bodybuilding enthusiasts, has significantly bolstered the market. The youth demographic is a major consumer base for these supplements. Brands like Optimum Nutrition have responded to this demand with new product launches.

The growing need to fill the nutrition gap due to diminishing food quality has also propelled the market. Modern dietary habits and lifestyle choices often result in nutrient deficiencies, creating a demand for reliable, convenient nutritional supplements. Companies like Abbott have capitalized on this need by launching new formulations designed to boost muscle and bone health.

Segments Overview:

The global nutritional supplement market is segmented based on product type, ingredients, form, age group, end-user, and distribution channel.

By Product Type

• Dietary Supplements
• Beverages
• Functional Nutrition
• Infant & Maternal Nutrition
• Medical Nutrition
• Sports Supplements
• Others

By Product Type: Beverages, offering a more than US$ 25 billion opportunity for 2023-2031, and Infant and Maternal Nutrition, registering the highest CAGR of 8.6%.

By Ingredients

• Vitamins
• Botanicals
• Minerals
• Proteins & Amino Acids
• Fibers & Specialty Carbohydrates
• Omega Fatty Acids
• Others

By Ingredients: Vitamins, holding more than 30% market share in 2022, and Proteins and Amino Acids, recording the highest CAGR of 11.47%.

By Form

• Capsule
• Powder
• Tablet
• Liquid
• Others

By Form: Tablets, showing the fastest growth rate of 8.18% and holding over 30% market share in 2022.

By Age Group

• Infants
• Adults

By Age Group: Adults, with the highest CAGR of 8.3% and the largest market share (over 60%) in 2022.

By End user

• Energy & Weight Management
• General Health
• Bone & Joint Health
• Gastrointestinal Health
• Immunity
• Cardiac Health
• Diabetes
• Anti-cancer
• Others

By End-User: Immunity, posting the highest CAGR: 8.79%.

By Distribution Channel

• Hypermarkets & Supermarkets
• Pharmacy Stores
• Online Channels
• Others

By Distribution Channel: Hypermarkets and Supermarkets, with more than 36% market share in 2022, and Online Channels, registering the highest growth rate of 8.88%.

Regional Overview:

By region, the market is divided into North America, Europe, Asia Pacific, Middle East and Africa, and South America.

North America

• US
• Canada
• Mexico

Europe

• Western Europe
• UK
• Germany
• France
• Italy
• Spain
• Rest of Western Europe
• Eastern Europe
• Russia
• Poland
• Rest of Eastern Europe

Asia Pacific

• China
• India
• Japan
• Australia + New Zealand
• South Korea
• ASEAN
• Rest of Asia Pacific

Middle East & Africa

• UAE
• Saudi Arabia
• South Africa
• Rest of Middle East & Africa (MEA)

South America

• Brazil
• Argentina
• Rest of South America

The Asia Pacific region displays the fastest CAGR of over 8.6% and holds the second largest market share (over 30%) in 2022. North America, Europe, Middle East and Africa, and South America are other key regions in the market.

Competitive Landscape:

The global nutritional supplement market hosts strong competitors like Abbott Laboratories, Archer Daniels Midland, Amway, Arkopharma Laboratoires Pharmaceutiques, Bayer, Bionova Lifesciences, Carlyle Group, Glanbia, GlaxoSmithKline, Pfizer, and others. These companies have strategized with new product launches, meeting FD standards, and other compliance measures to maintain their market dominance. In June 2022, upon meeting the initial FD standards, Abbott Nutrition resumed the production of infant formula at its facility located in Sturgis, Michigan. The initial production line included EleCare and various other specialty and metabolic medicines. Early 2023 saw a surge in the popularity of Man Matter biotin hair gummies, closely followed by the widely accepted Bodywise hair gummies, which offered a customized supplement consumption schedule.