Orange Juice Global Market Report 2024

The orange juice market size has grown strongly in recent years. It will grow from $4.92 billion in 2023 to $5.21 billion in 2024 at a compound annual growth rate (CAGR) of 5.9%. The growth observed in the historical period stemmed from the identification of vitamin C, advancements in packaging technology, the emergence of breakfast as a cultural trend, heightened consumer focus on health and wellness, and the increased popularity of convenience-oriented food products.

The orange juice market size is expected to see strong growth in the next few years. It will grow to $6.59 billion in 2028 at a compound annual growth rate (CAGR) of 6.0%. Anticipated growth in the forecast period is expected due to ongoing health and wellness trends, the expansion of premium and organic market segments, the introduction of innovative blends and flavors, a focus on sustainability with eco-friendly packaging solutions, and the diversification of distribution channels. Key trends projected for this period encompass the development of sugar reduction and low-calorie variants, the emphasis on clean label and natural ingredients, a heightened focus on immune health, the rise of do-it-yourself (DIY) and home juicing culture, and the introduction of regional and exotic fruit blends to cater to diverse consumer preferences.

The orange juice market is poised for growth, driven by the increasing health consciousness among consumers. A significant shift is observed in consumer behavior, with a rising number of health-conscious individuals actively making choices to enhance and preserve their health. Orange juice, recognized for its high concentration of vitamins C, antioxidants, potassium citrate, and other minerals, is becoming a preferred choice among those seeking a nutritious beverage that supports immune function and contributes to a well-balanced diet. According to the Food and Health Survey 2022, conducted among 1,005 Americans aged 18 to 80, 52% of respondents reported following a specific diet or eating pattern in the past year. This indicates a notable increase from previous years, reflecting a growing trend toward health-conscious dietary choices.

The orange juice market is expected to benefit from the growth of international trade. International trade, characterized by the exchange of goods, services, and capital across national borders, plays a crucial role in fostering economic interdependence and globalization. Orange juice emerges as a significant commodity in this global trade landscape, contributing to agricultural exports and meeting the diverse preferences of consumers worldwide. As of February 2022, the United Nations Conference on Trade and Development reported a historic milestone in global trade, reaching a total value of $28.5 trillion in 2021. This remarkable growth, representing a 25% increase from 2020 and a substantial 13% surge compared to pre-COVID-19 levels, underscores the positive trajectory of the orange juice market driven by international trade dynamics.

Product innovation takes center stage as a key trend among major industry players. Companies are strategically investing in the development of innovative products to fortify their market positions. A notable example is Louis Dreyfus Company B.V. (LDC), a leading agriculture and food processing company based in France. In November 2022, LDC introduced a groundbreaking product crafted from not-from-concentrate (NFC) orange juice. This innovative offering distinguishes itself with a 30% reduction in natural sugar content, a significant increase in dietary fiber content, all while preserving the original flavor (Brix value) and vitamin C levels. Such innovations align with the evolving preferences of consumers seeking healthier beverage options.

Major players in the orange juice market are strategically expanding their product portfolios to include fruit juice ranges, specifically long-life versions. This strategic move addresses the shifting habits of consumers and serves as a catalyst for revenue growth. Tropicana, a prominent US-based fruit-based beverage company, exemplifies this approach with its new range launched in May 2023. The range comprises Smooth Orange, Original Orange, and Apple flavors, all presented as long-life versions of the popular fruit juice range. The extended shelf-stable nature of these products ensures prolonged storage without compromising on quality or freshness, catering to the convenience preferences of today's consumers. Each 150ml glass in the range contributes to one of the recommended five daily servings of fruits and is free from added sugar, aligning with the growing demand for healthier beverage options. This strategic expansion into long-life variants reflects the adaptability of major companies to changing market dynamics and consumer expectations.

In June 2022, Bolthouse Farms, a vertically integrated farm company based in the United States, successfully acquired Evolution Fresh from Starbucks for a disclosed sum. This acquisition marks an expansion for Bolthouse Farms, allowing the company to broaden its beverage selection from nutrient-dense, plant-powered juices and smoothies to encompass a comprehensive portfolio primarily focused on organic, cold-pressed premium juices. Evolution Fresh, the acquired brand, is recognized for its offerings of organic cold-pressed juices within the United States.

Major companies operating in the orange juice market report are Trader Joe's, Dole Plc., J.M. Smucker Company, Whole Foods, Ocean Spray, Minute Maid, Welch Foods Inc., Bolthouse Farms, Tree Top Inc., Odwalla Inc., Sunny Delight Beverages Co., Naked Juice, Langer Juice Company, Vita Coco, Natalie's Orchid Island Juice Company, Martinelli's, Evolution Fresh, Tropicana Products, Santa Cruz Organic, Florida's Natural Growers, Simply Beverages, Lakewood Organic, Biotta, Uncle Matt's Organic, Purity Organic LLC, Hawaiian Punch, Bluebird Orange Juice.

North America was the dominate region in the orange juice market in 2023. The regions covered in the orange juice market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the orange juice market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of orange juice products include frozen concentrated orange juice, not-from-concentrate juice, canned orange juice, fresh-squeezed orange juice, and dehydrated orange juice. Frozen concentrated orange juice is created by extracting water from mature orange juice and is commonly utilized in various applications such as salad dressings, cocktails, marinades, and baked goods. These products span across categories of both organic and conventional variants, packaged in cartons, polypropylene (PP) bottles, metal cans, and other packaging materials. Distribution of orange juice products occurs through diverse channels including the food and beverage industry, food service providers, supermarkets, hypermarkets, convenience stores, specialty food stores, and online retail platforms.

The orange juice market research report is one of a series of new reports that provides orange juice market statistics, including orange juice industry global market size, regional shares, competitors with an orange juice market share, detailed orange juice market segments, market trends and opportunities, and any further data you may need to thrive in the orange juice industry. This orange juice market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The orange juice market consists of sales of concentrated orange juice, pasteurized orange juice, unpasteurized orange juice, and blended orange juice. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.