Personal Care Appliances Market Report 2026

The personal care appliances market size has grown strongly in recent years. It will grow from $23.39 billion in 2025 to $24.86 billion in 2026 at a compound annual growth rate (CAGR) of 6.3%. The growth in the historic period can be attributed to early adoption of electric grooming tools, reliance on manual hair removal devices, growth in personal hygiene awareness, expansion of salon-grade appliances, initial penetration of oral care devices.

The personal care appliances market size is expected to see strong growth in the next few years. It will grow to $31.7 billion in 2030 at a compound annual growth rate (CAGR) of 6.3%. The growth in the forecast period can be attributed to increasing demand for home-use beauty technologies, rising adoption of low-energy grooming appliances, expansion of personalized care devices, development of multifunctional grooming systems, growth in premium consumer wellness products. Major trends in the forecast period include development of smart connected grooming devices, expansion of AI-enabled personal care solutions, integration of IoT-based hygiene monitoring, adoption of sustainable and low-energy appliances, advancement of intelligent beauty and wellness systems.

The growth of the e-commerce industry is anticipated to drive the expansion of the personal care appliances market in the coming years. E-commerce refers to the online sale of products, facilitating the promotion and sale of goods to customers. For example, in September 2024, statistics published by SellersCommerce, a U.S.-based e-commerce company, projected that the number of online shoppers will reach 2.77 billion by 2025, with China leading the way at 915.1 million online shoppers and the U.S. at 270.11 million in 2024. Additionally, it is expected that 20.1% of retail purchases will occur online, rising to 22.6% by 2027. Consequently, the positive outlook for the e-commerce industry is driving the growth of the personal care appliances market.

Companies operating in the personal care appliances market are focusing on developing innovative solutions, such as wet-to-straight hybrid hair-styling tools, to meet the rising demand for time-saving, heat-efficient, and hair-protective grooming technologies. These hybrid devices combine drying and straightening capabilities in a single tool, reducing styling time while minimizing heat exposure compared with traditional standalone dryers and flat irons. For example, in February 2023, Good Hair Day (GHD), a UK-based hair care product manufacturer, introduced the GHD Duet, a wet-to-straight styling tool that integrates controlled airflow with advanced ceramic straightening plates. Operating at a maximum temperature of 120°C to prevent heat damage, the device enables users to dry and straighten hair simultaneously. It features a quiet, lightweight design and includes a “shine shot” mode that boosts smoothness and shine for final finishing - making it a fast, frizz-reducing, and highly convenient innovation in personal care.

In August 2023, Rhyz Inc., a U.S.-based beauty, wellness, and lifestyle company, acquired BeautyBio for an undisclosed amount. This acquisition aims to enhance Rhyz Inc.'s innovation in the beauty, wellness, and lifestyle sectors by leveraging BeautyBio's patented beauty device technology and expanding growth opportunities within Rhyz's synergistic ecosystem. BeautyBio is a U.S.-based skincare brand that offers a range of products and devices.

Major companies operating in the personal care appliances market are Koninklijke Philips N.V., Conair Corporation, Dyson Ltd., Havells India Ltd., Helen of Troy Limited, Procter & Gamble Co., Panasonic Corporation, Spectrum Brands Inc., Conair Corporation, Andis Company, Dyson Limited, Samsung Electronics Co. Ltd., LG Corporation, Colgate-Palmolive Company, Wahl Clipper Corporation, Groupe SEB, Braun GmbH, Helen of Troy Limited, Havells India Ltd., Syska Group, VEGA Industries Pvt. Ltd., Philips India Limited, Nova Corp. Ltd., KENT RO Systems Ltd., Gillette India Limited, Bajaj Electricals Limited, Morphy Richards India, Remington India Ltd., Inalsa Appliances Ltd., Agaro Artisians Limited.

Note that the outlook for this market is being affected by rapid changes in trade relations and tariffs globally. The report will be updated prior to delivery to reflect the latest status, including revised forecasts and quantified impact analysis. The report’s Recommendations and Conclusions sections will be updated to give strategies for entities dealing with the fast-moving international environment.

Tariffs have impacted the personal care appliances market by increasing import costs for motors, batteries, plastic housings, and electronic components used in hair care, oral care, and grooming devices. Asia-Pacific manufacturing hubs supplying North America and Europe face the highest cost pressures, resulting in pricing adjustments and longer supply cycles. Nevertheless, tariffs are driving localized assembly, nearshoring, and innovation in cost-efficient and energy-efficient appliance designs, ultimately improving supply chain stability and competitiveness.

The personal care appliances market research report is one of a series of new reports that provides personal care appliances market statistics, including personal care appliances industry global market size, regional shares, competitors with a personal care appliances market share, detailed personal care appliances market segments, market trends and opportunities, and any further data you may need to thrive in the personal care appliances industry. This personal care appliances market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Personal care appliances encompass devices that aid in various personal care applications such as personal hygiene, grooming, and beautification. These applications span categories like hair care, oral care, and hair removal.

The primary types of personal care appliance products include those for hair care, hair removal, oral care, and other miscellaneous products. Hair care appliances are designed for managing hair on the human scalp, as well as facial, pubic, and other body hair. This category includes a variety of devices such as hair dryers, hair straighteners, curling brushes, hair clippers, curling irons, hair setters, and more. Personal care appliances are distributed through both online and offline channels and cater to both male and female consumers.North America was the largest region in the personal care appliances market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the personal care appliances market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal care appliances market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The personal care appliances market consists of sales of a trimmer, hair straighteners, hair shavers, hair dryers, hair curlers, epilators, and other personal care appliances. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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