Personal Care Services Market Report 2026

The personal care services market size has grown strongly in recent years. It will grow from $455.13 billion in 2025 to $497.54 billion in 2026 at a compound annual growth rate (CAGR) of 9.3%. The growth in the historic period can be attributed to rising health and wellness awareness, increasing lifestyle enhancement demand, growth of beauty and care service culture, expansion of organized service networks, increasing consumer focus on self care.

The personal care services market size is expected to see strong growth in the next few years. It will grow to $713.55 billion in 2030 at a compound annual growth rate (CAGR) of 9.4%. The growth in the forecast period can be attributed to increasing demand for premium personal care services, rising focus on customized care experiences, growing urban lifestyle influence, increasing availability of professional service centers, expansion of wellness oriented consumption trends. Major trends in the forecast period include growing demand for professional personal care assistance, increasing focus on wellness and lifestyle management services, rising preference for organized personal care providers, increasing shift toward premium personal care experiences, growing emphasis on personalized care support services.

The growing aging population is anticipated to drive the expansion of the personal care services market in the coming years. An aging population refers to a demographic trend characterized by an increasing proportion of older individuals due to longer life expectancies and declining birth rates, resulting in a larger share of seniors in society. Personal care services tailored for the elderly aim to help them maintain independence, enhance their quality of life, and support daily living activities. For instance, in January 2023, the United Nations, a U.S.-based intergovernmental organization, projected that the global population aged 65 and older will more than double, rising from 761 million in 2021 to 1.6 billion by 2050. Moreover, the segment of the population aged 80 and above is growing even more rapidly. Thus, the increasing aging population is a key driver of growth in the personal care services market.

The personal care services market is poised for growth due to an increasing awareness among individuals about personal care products. Personal care encompasses consumer products used for self-care, grooming, and beautification. These products play a crucial role in enhancing the quality of services, ensuring client satisfaction, maintaining safety and hygiene standards, and offering opportunities for customization and education. For instance, in 2023, according to Cosmetics Europe, a personal care association based in Belgium, 500 million consumers globally use personal care products every day to improve well-being and safeguard health. Furthermore, the personal care industry contributes approximately USD 31.23 billion (€29 billion) annually to the European economy. Consequently, the rising awareness of personal care among people is a key driver of the personal care services market.

Leading companies in the personal care services market are increasingly focusing on developing innovative solutions, such as home health care services, to enhance their service offerings and cater to the rising consumer demand for convenience and personalized care. Home health care services encompass a variety of medical and non-medical support services delivered in a patient's home. For example, in July 2024, Star Health, a health insurance company based in India, introduced Home Health Care services in over 50 cities across the country, delivering convenient healthcare directly to patients' doorsteps. This initiative involves partnerships with providers like Care24 and Portea, offering treatments for various conditions such as fever and gastroenteritis. The service includes a 100% cashless option, covering all costs related to nursing, medications, and lab tests without requiring out-of-pocket payments. Patients can easily access these services through a toll-free number or the Star Health Mobile App, ensuring the swift dispatch of medical professionals.

Major companies operating in the personal care services market report are Home Instead, Right at Home, Comfort Keepers, CareLinx, Honor, Help at Home, Kindred at Home, Bayada Home Health Care, Interim HealthCare, BrightStar Care, Amedisys, Addus HomeCare, VITAS Healthcare, LHC Group, Trinity Health At Home, Human Touch Home Health Care, FirstLight Home Care, Visiting Nurse Association, AccentCare, Care Advantage.

Asia-Pacific was the largest region in the personal care services market in 2025. North America was the second-largest region in the personal care services market. The regions covered in the personal care services market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the personal care services market report are China, India, Japan, Australia, Indonesia, South Korea, Bangladesh, Thailand, Vietnam, Malaysia, Singapore, Philippines, Hong Kong, Taiwan, New Zealand, UK, Germany, France, Italy, Spain, Austria, Belgium, Denmark, Finland, Ireland, Netherlands, Norway, Portugal, Sweden, Switzerland, Russia, Czech Republic, Poland, Romania, Ukraine, USA, Canada, Mexico, Brazil, Chile, Argentina, Colombia, Peru, Saudi Arabia, Israel, Iran, Turkey, UAE, Egypt, Nigeria, South Africa.

The personal care services market consists of revenues earned by entities providing services such as cutting, trimming, shampooing, coloring, waving, or styling hair, body massage, aromatherapy, hydrotherapy, and reflexology, and other related services. Establishments in the personal care services industry include barber shops or hair salons, tattoo parlors, and hair replacement services providers. The market value includes the value of related goods sold by the service provider or included within the service offering. Only goods and services traded between entities or sold to end consumers are included.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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