Pet Toys Market Report 2026

The pet toys market size has grown strongly in recent years. It will grow from $3.52 billion in 2025 to $3.79 billion in 2026 at a compound annual growth rate (CAGR) of 7.7%. The growth in the historic period can be attributed to rising global pet ownership, increasing humanization of pets, growth in pet spending behavior, expansion of pet retail channels, rising awareness of pet health benefits.

The pet toys market size is expected to see strong growth in the next few years. It will grow to $5.11 billion in 2030 at a compound annual growth rate (CAGR) of 7.8%. The growth in the forecast period can be attributed to growing demand for enrichment toys, increasing preference for premium pet products, rising trend of intelligent interactive toys, expanding online pet product purchasing, strengthening focus on pet emotional wellbeing. Major trends in the forecast period include growing focus on pet wellness and mental stimulation, rising demand for durable and safe pet toys, increasing popularity of interactive and engaging play products, expansion of premium and specialized pet toy ranges, strengthening adoption of enrichment and training toys.

The rising popularity of pet ownership is anticipated to drive the growth of the pet toy market in the coming years. Pet ownership involves keeping a domesticated animal for companionship or emotional support. The number of pet owners is increasing due to several factors, including changing social norms, greater awareness of the benefits of owning pets, and the influence of social media. Pet toys help keep animals active and mentally stimulated, supporting physical fitness and aiding in the maintenance of a healthy weight. Playing with toys also helps strengthen the emotional bond between pets and their owners. For instance, in March 2023, according to the American Pet Products Association (APPA), a US-based non-profit organization, about 66% of U.S. households, or roughly 86.9 million households, owned a pet. Therefore, the growing popularity of pet ownership is fueling the expansion of the pet toy market.

Major companies operating in the pet toys market are adopting strategic partnerships approach to expand their product offerings and enhance market reach. Strategic partnerships refers to a process in which companies leverage each other's strengths and resources to achieve mutual benefits and success. For instance, in April 2023, HyperX, a US-based developer of gaming products, and P.L.A.Y., a US-based manufacturer of premium, unique, and eco-friendly pet beds and toys introduced a new range of pet toys inspired by gaming gear. This collaboration introduces a collection of innovative pet products designed to provide hours of fun, featuring toys inspired by HyperX's gaming headset, keyboard, microphone, and even a chill pad. Items like the Cloud Arfa headset and Alloy Keybark keyboard are made from eco-friendly materials, with the filler sourced from recycled plastic bottles. These toys are not only easy to clean and pet-safe but also perfect for pet owners who prioritize sustainability.

In January 2025, SportPet Inc., a US-based manufacturer of pet products, acquired Mammoth Pet Products, Inc. for an undisclosed amount. Through this acquisition, SportPet Inc. seeks to broaden its market presence and strengthen its portfolio of innovative and high-quality pet toys. Mammoth Pet Products Inc. is a US-based manufacturing company that focuses on designing, producing, and distributing interactive, durable, and premium dog toys through major retail chains and independent pet stores.

Major companies operating in the pet toys market report are Petmate, Radio Systems Corporation, Multipet International Inc., Coastal Pet Products Inc., ChuckIt, The OurPet’s Co., Worldwise Inc., Company of Animals Ltd., Pet Qwerks Inc., Ethical Products Inc., ZippyPaws, Outward Hound, KONG Company, The Hartz Mountain Corporation, Jolly Pets, Benebone LLC, Honest Pet Products LLC, Mammoth Pet Products, West Paw, Petsport USA Inc., Fluff and Tuff Inc., Kyjen Company LLC, Starmark Academy.

North America was the largest region in the pet toys market in 2025. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the pet toys market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the pet toys market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The pet toys market consists of sales of electronic toys, floating toys, catnip toys, feather wands, and retrieval toys. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.