Protein Shampoo Market Report 2026

The protein shampoo market size has grown strongly in recent years. It will grow from $2.28 billion in 2025 to $2.51 billion in 2026 at a compound annual growth rate (CAGR) of 9.8%. The growth in the historic period can be attributed to rising awareness of hair damage and treatment options, increasing demand for protein-enriched shampoos, growing urban population and disposable income, influence of social media and beauty influencers, expansion of retail and e-commerce channels.

The protein shampoo market size is expected to see strong growth in the next few years. It will grow to $3.58 billion in 2030 at a compound annual growth rate (CAGR) of 9.3%. The growth in the forecast period can be attributed to rising preference for natural and organic ingredients, growing demand for personalized hair care, increased male grooming and hair care awareness, technological innovation in protein formulations, expansion into emerging markets such as Asia-Pacific and Latin America. Major trends in the forecast period include natural and organic hair care focus, hair strengthening and repair solutions, anti-hair fall and dandruff prevention, multi-functional hair care products, personalized hair care formulations.

The rising occurrence of hair and scalp-related conditions is anticipated to drive the expansion of the protein shampoo industry in the coming years. Increasing pollution levels, greater exposure of hair to harmful chemicals, and rapidly shifting weather conditions have contributed to a higher prevalence of hair and scalp issues worldwide. Individuals affected by these conditions are investing in effective protein shampoo products, as they are designed to be gentle, non-irritating, and capable of reducing hair and scalp problems. For example, in May 2024, Click2Pharmacy, a UK-based online and independent retail pharmacy, reported that approximately 6.5 million men and 8 million women in the UK experience hair loss, with men being more commonly affected due to hereditary factors. Consequently, the growing prevalence of hair and scalp-related conditions is expected to increase the demand for protein shampoo during the forecast period.

Rising e-commerce is anticipated to drive the expansion of the protein shampoo market in the coming years. E-commerce involves the buying and selling of goods and services through the Internet. Online platforms facilitate the distribution and sales strategies of protein shampoo brands, encompassing promotional campaigns, collaborations with beauty influencers, and initiatives to engage customers. For example, in December 2025, according to the US Census Bureau, a US-based government agency, e-commerce sales in the third quarter of 2025, adjusted for seasonal variation but not for price changes, reached US$ 310.3 billion, marking a 5.1% increase from the third quarter of 2024 and representing 16.4% of total retail sales. Hence, the growth of e-commerce is boosting the protein shampoo market.

Prominent companies in the protein shampoo market are concentrating on introducing cutting-edge solutions, such as fluid extraction technology, to gain a competitive advantage. Fluid extraction technologies involve the use of supercritical fluids such as carbon dioxide, possessing properties of both a gas and a liquid, enabling quick diffusion and effective material dissolution. For instance, in November 2023, Hong Kong-based healthcare products company Body Aid launched the Ginger Anti-Hair Loss Shampoo and Protein Repair Conditioner. These products, manufactured in Japan, leverage high-tech fluid extraction technology to retain the active ingredients of ginger, promoting hair follicle rejuvenation within four weeks. The Ginger Anti-Hair Loss Shampoo includes nourishing elements such as zingiber officinale extracts and platycladus orientalis extracts, while the Protein Repair Conditioner complements the shampoo to provide a comprehensive hair care solution.

Major companies operating in the protein shampoo market are Johnson & Johnson, The Procter & Gamble Company, Unilever plc, L'Oréal S.A., Henkel AG & Co KGaA, Kao Corporation, Shiseido Company Limited, Sally Beauty Holdings Inc., Revlon Inc., Keratin Complex, Klorane, Keragreen, KAVITA HERBALS, PureBiology, Skin Secrets, Kohli Herbal Products, CavinKare Group, Herbario Cosmetics Private Limited, Spatz Cosmeceutical Inc., Patanjali Ayurved Limited, Himalaya Herbals, Marico Limited, The Moms Co., VLCC Personal Care Ltd.

North America was the largest region in the protein shampoo market in 2025, and it is also expected to be the fastest-growing region in the forecast period. The regions covered in the protein shampoo market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the protein shampoo market report are Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Taiwan; Russia; South Korea; UK; USA; Canada; Italy; Spain.

The protein shampoo market consists of sales of shampoo that contains hydrolyzed (wheat, oat, soy) protein, hydrolyzed vegetable protein, hydrolyzed keratin, and hydrolyzed collagen. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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