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Proximity Marketing - Global Strategic Business Report

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    Report

  • 224 Pages
  • February 2024
  • Region: Global
  • Global Industry Analysts, Inc
  • ID: 4805430

Global Proximity Marketing Market to Reach $448.1 Billion by 2030

The global market for Proximity Marketing estimated at US$62.8 Billion in the year 2022, is projected to reach a revised size of US$448.1 Billion by 2030, growing at a CAGR of 27.8% over the analysis period 2022-2030. Indoor, one of the segments analyzed in the report, is projected to record 28.9% CAGR and reach US$290.3 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Outdoor segment is readjusted to a revised 26% CAGR for the next 8-year period.

The U.S. Market is Estimated at $18.9 Billion, While China is Forecast to Grow at 26.3% CAGR

The Proximity Marketing market in the U.S. is estimated at US$18.9 Billion in the year 2022. China, the world's second largest economy, is forecast to reach a projected market size of US$72.9 Billion by the year 2030 trailing a CAGR of 26.3% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 25% and 23.7% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 19.3% CAGR.

Select Competitors (Total 44 Featured) -

  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation

What's New?

  • Special coverage on Russia-Ukraine war; global inflation; easing of zero-Covid policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.
  • Global competitiveness and key competitor percentage market shares
  • Market presence across multiple geographies - Strong/Active/Niche/Trivial
  • Online interactive peer-to-peer collaborative bespoke updates
  • Access to digital archives and Research Platform
  • Complimentary updates for one year

Frequently Asked Questions about the Global Market for Proximity Marketing

What is the estimated value of the Global Market for Proximity Marketing?

The Global Market for Proximity Marketing was estimated to be valued at $62.8 Billion in 2022.

What is the growth rate of the Global Market for Proximity Marketing?

The growth rate of the Global Market for Proximity Marketing is 27.8%, with an estimated value of $448.1 Billion by 2030.

What is the forecasted size of the Global Market for Proximity Marketing?

The Global Market for Proximity Marketing is estimated to be worth $448.1 Billion by 2030.

Who are the key companies in the Global Market for Proximity Marketing?

Key companies in the Global Market for Proximity Marketing include Apple, Inc., Bluvision, Inc., Estimote, Inc., Google LLC, Microsoft Corporation, Qualcomm, Inc., Scanbuy, Inc., Shopkick, Inc., Swirl Networks, Inc. and Unacast.

Table of Contents

I. METHODOLOGYII. EXECUTIVE SUMMARY
1. MARKET OVERVIEW
  • Influencer Market Insights
  • World Market Trajectories
  • Proximity Marketing - Global Key Competitors Percentage Market Share in 2022 (E)
  • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2022 (E)
  • Impact of Covid-19 and a Looming Global Recession
2. FOCUS ON SELECT PLAYERS3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
  • Table 1: World Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 2: World 8-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets for Years 2023 & 2030
  • Table 3: World Recent Past, Current & Future Analysis for Indoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 4: World 8-Year Perspective for Indoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • Table 5: World Recent Past, Current & Future Analysis for Outdoor by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 6: World 8-Year Perspective for Outdoor by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • Table 7: World Recent Past, Current & Future Analysis for Wi-Fi by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 8: World 8-Year Perspective for Wi-Fi by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • Table 9: World Recent Past, Current & Future Analysis for BLE Beacons by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 10: World 8-Year Perspective for BLE Beacons by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • Table 11: World Recent Past, Current & Future Analysis for GPS Geofencing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 12: World 8-Year Perspective for GPS Geofencing by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • Table 13: World Recent Past, Current & Future Analysis for Other Technologies by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 14: World 8-Year Perspective for Other Technologies by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
  • Table 15: World Proximity Marketing Market Analysis of Annual Sales in US$ Million for Years 2014 through 2030
  • Table 16: World Recent Past, Current & Future Analysis for Near Field Communication (NFC) by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 17: World 8-Year Perspective for Near Field Communication (NFC) by Geographic Region - Percentage Breakdown of Value Sales for USA, Canada, Japan, China, Europe, Asia-Pacific and Rest of World for Years 2023 & 2030
III. MARKET ANALYSIS
  • UNITED STATES
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
  • Table 18: USA Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 19: USA 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 20: USA Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 21: USA 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • CANADA
  • Table 22: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 23: Canada 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 24: Canada Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 25: Canada 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • JAPAN
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
  • Table 26: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 27: Japan 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 28: Japan Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 29: Japan 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • CHINA
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
  • Table 30: China Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 31: China 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 32: China Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 33: China 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • EUROPE
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
  • Table 34: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Geographic Region - France, Germany, Italy, UK and Rest of Europe Markets - Independent Analysis of Annual Sales in US$ Million for Years 2022 through 2030 and % CAGR
  • Table 35: Europe 8-Year Perspective for Proximity Marketing by Geographic Region - Percentage Breakdown of Value Sales for France, Germany, Italy, UK and Rest of Europe Markets for Years 2023 & 2030
  • Table 36: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 37: Europe 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 38: Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 39: Europe 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • FRANCE
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
  • Table 40: France Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 41: France 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 42: France Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 43: France 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • GERMANY
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
  • Table 44: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 45: Germany 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 46: Germany Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 47: Germany 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • ITALY
  • Table 48: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 49: Italy 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 50: Italy Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 51: Italy 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • UNITED KINGDOM
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
  • Table 52: UK Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 53: UK 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 54: UK Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 55: UK 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • REST OF EUROPE
  • Table 56: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 57: Rest of Europe 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 58: Rest of Europe Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 59: Rest of Europe 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • ASIA-PACIFIC
  • Proximity Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
  • Table 60: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 61: Asia-Pacific 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 62: Asia-Pacific Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 63: Asia-Pacific 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
  • REST OF WORLD
  • Table 64: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Location - Indoor and Outdoor - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 65: Rest of World 8-Year Perspective for Proximity Marketing by Location - Percentage Breakdown of Value Sales for Indoor and Outdoor for the Years 2023 & 2030
  • Table 66: Rest of World Recent Past, Current & Future Analysis for Proximity Marketing by Technology - Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies - Independent Analysis of Annual Sales in US$ Million for the Years 2022 through 2030 and % CAGR
  • Table 67: Rest of World 8-Year Perspective for Proximity Marketing by Technology - Percentage Breakdown of Value Sales for Wi-Fi, BLE Beacons, GPS Geofencing, Near Field Communication (NFC) and Other Technologies for the Years 2023 & 2030
IV. COMPETITION

Companies Mentioned

A selection of companies mentioned in this report includes:

  • Apple, Inc.
  • Bluvision, Inc.
  • Estimote, Inc.
  • Google LLC
  • Microsoft Corporation
  • Qualcomm, Inc.
  • Scanbuy, Inc.
  • Shopkick, Inc.
  • Swirl Networks, Inc.
  • Unacast
  • Zebra Technologies Corporation