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Real Time Bidding (RTB) Global Market Report 2024

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    Report

  • 200 Pages
  • January 2024
  • Region: Global
  • The Business Research Company
  • ID: 5767560
Real-time bidding (RTB) is a process in digital advertising where ad inventory is bought and sold through instantaneous auctions between authorized buyers. This allows buyers to evaluate and bid on each available impression, facilitating the sale of premium ad spots that are in high demand. Publishers use RTB to manage potential buyers and efficiently allocate advertising space.

Real-time bidding encompasses various ad formats, with RTB image and RTB video being prominent examples. RTB image involves programmatic trading where the ad inventory on publishers' websites is instantly auctioned to advertisers, displaying stock images across the internet. RTB enables the running of multiple stock image ads on diverse platforms, including websites and apps, making it popular among advertisers. Auctions in real-time bidding can take different forms, including open auctions and invited auctions. Real-time bidding finds applications in various industries, including media and entertainment, games, retail and e-commerce, travel and luxury, mobile apps, among others.

The real time bidding market research report is one of a series of new reports that provides real time bidding market statistics, including real time bidding industry global market size, regional shares, competitors with a real time bidding market share, detailed real time bidding market segments, market trends and opportunities, and any further data you may need to thrive in the real time bidding industry. This real-time bidding market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The real time bidding (rtb) market size has grown exponentially in recent years. It will grow from $13.38 billion in 2023 to $16.81 billion in 2024 at a compound annual growth rate (CAGR) of 25.6%. The growth observed in the historical period can be attributed to factors such as the expansion of digital advertising, increased demand for targeted advertising, advancements in ad tech and programmatic advertising, enhanced audience segmentation capabilities, and the rise of mobile advertising.

The real time bidding (rtb) market size is expected to see exponential growth in the next few years. It will grow to $41.48 billion in 2028 at a compound annual growth rate (CAGR) of 25.3%. The anticipated growth in the forecast period can be attributed to factors such as the expansion of Connected TV (CTV) advertising, an emphasis on privacy-compliant advertising solutions, the growing importance of data-driven decision-making in ad buying, increased adoption of header bidding, and the growing popularity of IoT (Internet of Things) and BYOD (Bring Your Own Device). Major trends expected in the forecast period include integration with artificial intelligence for ad optimization, the implementation of first-price auctions in real-time bidding (RTB), server-side header bidding, unified auctions for multiple ad formats, and a focus on contextual and brand-safe advertising.

The anticipated growth of the real-time bidding (RTB) market is closely linked to the increasing number of smartphone users. With smartphones serving as integrated devices with computing capabilities, web browsing functionalities, and the ability to run applications, they have become indispensable tools for marketers utilizing real-time bidding. The global smartphone user base reached 6.65 billion in 2022, representing 83.37% of the world's population. This prevalence enables RTB marketers to engage with their audience in real-time, employing location and context-based targeting strategies. Notably, 91.16% of the global population, equivalent to 7.26 billion people, own either a smartphone or a feature phone, underscoring the influential role of smartphone users in driving the growth of the real-time bidding market.

The upward trajectory of e-commerce is poised to contribute significantly to the expansion of the real-time bidding market. E-commerce, involving online buying and selling of goods and services, has become a focal point for real-time bidding activities. The ability of e-commerce businesses to bid in real-time for ad placements ensures visibility to potential customers. In the second quarter of 2023, e-commerce experienced a 7.5% increase compared to the same period in 2022, contributing to 15.4% of all sales. This surge in e-commerce activities is a driving force behind the growth of the real-time bidding market.

A notable trend in the real-time bidding market is the emphasis on technological innovations. Key market players are introducing cutting-edge technologies, such as a live charter bidding platform that operates on data and instant communication, to fortify their market position. For instance, Aerobid, a Poland-based company, introduced a live charter bidding platform designed to facilitate near-instantaneous flight requests and bookings for brokers and operators. Leveraging data and instant communication, this platform enables quick and transparent bookings, enhancing efficiency in the bidding process.

Major companies in the real-time bidding market are investing in innovative technological products to enhance their market profitability. The introduction of Real-Time Bidding for programmatic outdoor media by JCDecaux Group, a France-based media company, exemplifies this trend. This technology provides a seamless and transparent ecosystem for advertisers, agencies, and media buyers, allowing them to access impression-level attributes specific to their target audience and optimize outdoor campaigns in real-time. The integration of programmatic technology enhances the effectiveness of outdoor advertising campaigns.

In December 2021, Discovery Inc., an American mass media company, acquired the assets, techniques, and intellectual property of ZEDO, an advertising technology company based in the US and India. This acquisition bolsters Discovery's global direct-to-consumer (DTC) platforms by incorporating key ad technology platform capabilities, including supply-side platform (SSP) and real-time bidding (RTB). The acquisition aims to enhance the consumer experience and drive monetization, enabling Discovery's ad solutions to innovate more rapidly.

Major companies operating in the in the real time bidding (rtb) market report are Google LLC, Facebook Inc., Adobe Inc., PubMatic Inc., Smaato Inc., WPP plc, Yandex N. V., Criteo S. A., OpenX Technologies Inc., MediaAlpha Inc., Infectious Media Holdings Limited, Yieldbot Inc., DeepStream Technologies Ltd., AppNexus Inc., Rubicon Project LLC, AdRoll Inc., Rocket Fuel Inc., The Trade Desk Inc., Adform A/S, BidSwitch Ltd., BrightRoll Inc., DoubleClick (Google LLC), Index Exchange Inc., LiveRamp Holdings Inc., PulsePoint Inc., RhythmOne LLCSpotX Inc., Tremor International Ltd., Verizon Media LLC, Xandr Inc.

North America was the largest region in the real time bidding market in 2023. Asia-Pacific is expected to be the fastest-growing region in the forecast period. The regions covered in the real time bidding (rtb) market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa

The countries covered in the real time bidding (rtb) market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Canada, Spain.

The real-time bidding (RTB) market consists of revenues earned by entities by providing private marketplaces and open exchanges. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified)).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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Table of Contents

1. Executive Summary2. Real Time Bidding (RTB) Market Characteristics3. Real Time Bidding (RTB) Market Trends And Strategies
4. Real Time Bidding (RTB) Market - Macro Economic Scenario
4.1. Impact Of High Inflation On The Market
4.2. Ukraine-Russia War Impact On The Market
4.3. COVID-19 Impact On The Market
5. Global Real Time Bidding (RTB) Market Size and Growth
5.1. Global Real Time Bidding (RTB) Market Drivers and Restraints
5.1.1. Drivers Of The Market
5.1.2. Restraints Of The Market
5.2. Global Real Time Bidding (RTB) Historic Market Size and Growth, 2018 - 2023, Value ($ Billion)
5.3. Global Real Time Bidding (RTB) Forecast Market Size and Growth, 2023 - 2028, 2033F, Value ($ Billion)
6. Real Time Bidding (RTB) Market Segmentation
6.1. Global Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
RTB Image
RTB Video
6.2. Global Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Open Auction
Invited Auction
6.3. Global Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
Media And Entertainment
Games
Retail And E-Commerce
Travel And Luxury
Mobile Apps
Other Applications
7. Real Time Bidding (RTB) Market Regional And Country Analysis
7.1. Global Real Time Bidding (RTB) Market, Split By Region, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
7.2. Global Real Time Bidding (RTB) Market, Split By Country, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8. Asia-Pacific Real Time Bidding (RTB) Market
8.1. Asia-Pacific Real Time Bidding (RTB) Market Overview
Region Information, Impact Of COVID-19, Market Information, Background Information, Government Initiatives, Regulations, Regulatory Bodies, Major Associations, Taxes Levied, Corporate Tax Structure, Investments, Major Companies
8.2. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.3. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
8.4. Asia-Pacific Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
9. China Real Time Bidding (RTB) Market
9.1. China Real Time Bidding (RTB) Market Overview
9.2. China Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.3. China Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
9.4. China Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F,$ Billion
10. India Real Time Bidding (RTB) Market
10.1. India Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.2. India Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
10.3. India Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11. Japan Real Time Bidding (RTB) Market
11.1. Japan Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.2. Japan Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
11.3. Japan Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12. Australia Real Time Bidding (RTB) Market
12.1. Australia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.2. Australia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
12.3. Australia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13. Indonesia Real Time Bidding (RTB) Market
13.1. Indonesia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.2. Indonesia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
13.3. Indonesia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14. South Korea Real Time Bidding (RTB) Market
14.1. South Korea Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.2. South Korea Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
14.3. South Korea Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15. Western Europe Real Time Bidding (RTB) Market
15.1. Western Europe Real Time Bidding (RTB) Market Overview
15.2. Western Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.3. Western Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
15.4. Western Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16. UK Real Time Bidding (RTB) Market
16.1. UK Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.2. UK Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
16.3. UK Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17. Germany Real Time Bidding (RTB) Market
17.1. Germany Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.2. Germany Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
17.3. Germany Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18. France Real Time Bidding (RTB) Market
18.5. France Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.6. France Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
18.7. France Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19. Italy Real Time Bidding (RTB) Market
19.9. Italy Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.10. Italy Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
19.11. Italy Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20. Spain Real Time Bidding (RTB) Market
20.13. Spain Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.14. Spain Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
20.15. Spain Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21. Eastern Europe Real Time Bidding (RTB) Market
21.1. Eastern Europe Real Time Bidding (RTB) Market Overview
21.2. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.3. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
21.4. Eastern Europe Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22. Russia Real Time Bidding (RTB) Market
22.1. Russia Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.2. Russia Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
22.3. Russia Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23. North America Real Time Bidding (RTB) Market
23.1. North America Real Time Bidding (RTB) Market Overview
23.2. North America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.3. North America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
23.4. North America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24. USA Real Time Bidding (RTB) Market
24.1. USA Real Time Bidding (RTB) Market Overview
24.2. USA Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.3. USA Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
24.4. USA Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25. Canada Real Time Bidding (RTB) Market
25.1. Canada Real Time Bidding (RTB) Market Overview
25.2. Canada Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.3. Canada Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
25.4. Canada Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26. South America Real Time Bidding (RTB) Market
26.1. South America Real Time Bidding (RTB) Market Overview
26.2. South America Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.3. South America Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
26.4. South America Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27. Brazil Real Time Bidding (RTB) Market
27.1. Brazil Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.2. Brazil Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
27.3. Brazil Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28. Middle East Real Time Bidding (RTB) Market
28.1. Middle East Real Time Bidding (RTB) Market Overview
28.2. Middle East Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.3. Middle East Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
28.4. Middle East Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29. Africa Real Time Bidding (RTB) Market
29.1. Africa Real Time Bidding (RTB) Market Overview
29.2. Africa Real Time Bidding (RTB) Market, Segmentation By Ad Format, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.3. Africa Real Time Bidding (RTB) Market, Segmentation By Auction, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
29.4. Africa Real Time Bidding (RTB) Market, Segmentation By Applications, Historic and Forecast, 2018-2023, 2023-2028F, 2033F, $ Billion
30. Real Time Bidding (RTB) Market Competitive Landscape And Company Profiles
30.1. Real Time Bidding (RTB) Market Competitive Landscape
30.2. Real Time Bidding (RTB) Market Company Profiles
30.2.1. Google LLC
30.2.1.1. Overview
30.2.1.2. Products and Services
30.2.1.3. Strategy
30.2.1.4. Financial Performance
30.2.2. Facebook Inc.
30.2.2.1. Overview
30.2.2.2. Products and Services
30.2.2.3. Strategy
30.2.2.4. Financial Performance
30.2.3. Adobe Inc.
30.2.3.1. Overview
30.2.3.2. Products and Services
30.2.3.3. Strategy
30.2.3.4. Financial Performance
30.2.4. PubMatic Inc.
30.2. 4.1. Overview
30.2. 4.2. Products and Services
30.2. 4.3. Strategy
30.2.4.4. Financial Performance
30.2.5. Smaato Inc.
30.2. 5.1. Overview
30.2. 5.2. Products and Services
30.2. 5.3. Strategy
30.2.5.4. Financial Performance
31. Global Real Time Bidding (RTB) Market Competitive Benchmarking32. Global Real Time Bidding (RTB) Market Competitive Dashboard33. Key Mergers And Acquisitions In The Real Time Bidding (RTB) Market
34. Real Time Bidding (RTB) Market Future Outlook and Potential Analysis
34.1 Real Time Bidding (RTB) Market In 2028 - Countries Offering Most New Opportunities
34.2 Real Time Bidding (RTB) Market In 2028 - Segments Offering Most New Opportunities
34.3. Real Time Bidding (RTB) Market In 2028 - Growth Strategies
34.3.1 Market Trend Based Strategies
34.3.2 Competitor Strategies
35. Appendix
35.1. Abbreviations
35.2. Currencies
35.3. Historic And Forecast Inflation Rates
35.4. Research Inquiries
35.5. The Business Research Company
35.6. Copyright And Disclaimer

Executive Summary

Real Time Bidding (RTB) Global Market Report 2024 provides strategists, marketers and senior management with the critical information they need to assess the market.

This report focuses on real time bidding (rtb) market which is experiencing strong growth. The report gives a guide to the trends which will be shaping the market over the next ten years and beyond.

Reasons to Purchase

  • Gain a truly global perspective with the most comprehensive report available on this market covering 50+ geographies.
  • Understand how the market has been affected by the COVID-19 and how it is responding as the impact of the virus abates.
  • Assess the Russia - Ukraine war’s impact on agriculture, energy and mineral commodity supply and its direct and indirect impact on the market.
  • Measure the impact of high global inflation on market growth.
  • Create regional and country strategies on the basis of local data and analysis.
  • Identify growth segments for investment.
  • Outperform competitors using forecast data and the drivers and trends shaping the market.
  • Understand customers based on the latest market shares.
  • Benchmark performance against key competitors.
  • Suitable for supporting your internal and external presentations with reliable high quality data and analysis
  • All data from the report will also be delivered in an excel dashboard format.

Description:

Where is the largest and fastest growing market for real time bidding (rtb)? How does the market relate to the overall economy, demography and other similar markets? What forces will shape the market going forward? This report answers all these questions and many more.

The report covers market characteristics, size and growth, segmentation, regional and country breakdowns, competitive landscape, market shares, trends and strategies for this market. It traces the market’s historic and forecast market growth by geography.

Scope

  • Markets Covered: 1) By Ad Format: RTB Image; RTB Video 2) By Auction: Open Auction; Invited Auction 3) By Applications: Media And Entertainment; Games; Retail And E-Commerce; Travel And Luxury; Mobile Apps; Other Applications
  • Companies Mentioned: Google LLC; Facebook Inc.; Adobe Inc.; PubMatic Inc.; Smaato Inc.
  • Countries: Australia; Brazil; China; France; Germany; India; Indonesia; Japan; Russia; South Korea; UK; USA; Canada; Italy; Spain
  • Regions: Asia-Pacific; Western Europe; Eastern Europe; North America; South America; Middle East; Africa
  • Time series: Five years historic and ten years forecast.
  • Data: Ratios of market size and growth to related markets, GDP proportions, expenditure per capita,
  • Data segmentations: country and regional historic and forecast data, market share of competitors, market segments.
  • Sourcing and Referencing: Data and analysis throughout the report is sourced using end notes.
  • Delivery format: PDF, Word and Excel Data Dashboard.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • Google LLC
  • Facebook Inc.
  • Adobe Inc.
  • PubMatic Inc.
  • Smaato Inc.
  • WPP plc
  • Yandex N. V.
  • Criteo S. A.
  • OpenX Technologies Inc.
  • MediaAlpha Inc.
  • Infectious Media Holdings Limited
  • Yieldbot Inc.
  • DeepStream Technologies Ltd.
  • AppNexus Inc.
  • Rubicon Project LLC
  • AdRoll Inc.
  • Rocket Fuel Inc.
  • The Trade Desk Inc.
  • Adform A/S
  • BidSwitch Ltd.
  • BrightRoll Inc.
  • DoubleClick (Google LLC)
  • Index Exchange Inc.
  • LiveRamp Holdings Inc.
  • PulsePoint Inc.
  • RhythmOne LLCSpotX Inc.
  • Tremor International Ltd.
  • Verizon Media LLC
  • Xandr Inc.

Methodology

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