The global market for Safari Tourism was estimated at US$35.6 Billion in 2024 and is projected to reach US$47.5 Billion by 2030, growing at a CAGR of 4.9% from 2024 to 2030. This comprehensive report provides an in-depth analysis of market trends, drivers, and forecasts, helping you make informed business decisions. The report includes the most recent global tariff developments and how they impact the Safari Tourism market.
Global Safari Tourism Market - Key Trends & Drivers Summarized
Why Is Safari Tourism Experiencing A Resurgence In Global Travel?
Safari tourism is gaining significant traction as travelers seek immersive nature experiences, wildlife encounters, and eco-friendly adventures. Countries such as Kenya, Tanzania, South Africa, and Botswana remain top safari destinations, attracting millions of visitors annually. Post-pandemic travel trends indicate a growing preference for outdoor and socially distanced experiences, further boosting demand for safari vacations. Luxury safari lodges, eco-resorts, and customized expedition packages are expanding market accessibility, catering to high-end tourists and budget travelers alike. With increasing awareness of conservation efforts and sustainable travel, safari tourism is evolving beyond traditional game drives to include cultural heritage experiences, guided walking safaris, and eco-volunteer programs. As global travel rebounds, safari tourism is expected to see robust growth in the coming years.What Innovations Are Shaping The Future Of Safari Tourism?
Technology and sustainability are playing a key role in redefining safari tourism experiences. High-tech wildlife tracking and drone-assisted safari guides are enhancing visitor engagement and conservation efforts. Virtual reality (VR) safaris are emerging as an alternative for those unable to travel, offering immersive experiences of Africa's wildlife from anywhere in the world. Electric safari vehicles and sustainable eco-lodges powered by solar energy are reducing the environmental footprint of tourism operations. Additionally, AI-driven travel analytics are enabling personalized safari itineraries based on traveler preferences and wildlife migration patterns. These innovations are making safari tourism more sustainable, accessible, and engaging for modern travelers.Which Demographics And Travel Segments Are Driving Safari Tourism Growth?
Safari tourism appeals to diverse traveler demographics, from adventure seekers and luxury travelers to families and eco-conscious tourists. The rise of experiential travel is fueling demand for exclusive safari packages, including private game reserves and tailor-made wildlife photography tours. The luxury tourism segment is expanding, with high-net-worth individuals seeking premium safari experiences featuring luxury tented camps, gourmet dining, and private conservation projects. The demand for sustainable and ethical travel is also growing, with eco-conscious tourists opting for responsible safaris that support local communities and conservation efforts. Additionally, millennial and Gen Z travelers are showing increased interest in adventure tourism, driving the demand for digital-friendly and socially impactful safari experiences.What Factors Are Fueling The Growth Of The Safari Tourism Market?
The growth in the safari tourism market is driven by increasing global travel demand, the rise of eco-tourism, and innovations in digital and sustainable travel experiences. Post-pandemic travelers are prioritizing nature-based and outdoor experiences, fueling interest in safari destinations. The expansion of direct flight routes to Africa and improvements in travel infrastructure are making safaris more accessible. Government and private-sector initiatives promoting wildlife conservation and sustainable tourism are also enhancing the appeal of safari destinations. The increasing popularity of travel vlogs, wildlife documentaries, and social media exposure is further driving global interest in safari tourism. As sustainable and adventure travel trends continue to gain momentum, the safari tourism market is set to thrive.Scope of Study:
The report analyzes the Safari Tourism market in terms of units by the following Segments, and Geographic Regions/Countries:- Segments: Type (Adventure Safari, Private Safari, Others); Accommodation Type (Safari Resorts & Lodges, Safari Camps, Treehouses, Others); Group (Friends, Families, Couples, Solos); Booking Mode (Direct Booking, Agents & Affiliates Account, Marketplace Booking)
- Geographic Regions/Countries: World; United States; Canada; Japan; China; Europe (France; Germany; Italy; United Kingdom; Spain; Russia; and Rest of Europe); Asia-Pacific (Australia; India; South Korea; and Rest of Asia-Pacific); Latin America (Argentina; Brazil; Mexico; and Rest of Latin America); Middle East (Iran; Israel; Saudi Arabia; United Arab Emirates; and Rest of Middle East); and Africa.
Key Insights:
- Market Growth: Understand the significant growth trajectory of the Adventure Safari segment, which is expected to reach US$24.5 Billion by 2030 with a CAGR of a 4.6%. The Private Safari segment is also set to grow at 5.6% CAGR over the analysis period.
- Regional Analysis: Gain insights into the U.S. market, estimated at $9.7 Billion in 2024, and China, forecasted to grow at an impressive 8.8% CAGR to reach $9.9 Billion by 2030. Discover growth trends in other key regions, including Japan, Canada, Germany, and the Asia-Pacific.
Why You Should Buy This Report:
- Detailed Market Analysis: Access a thorough analysis of the Global Safari Tourism Market, covering all major geographic regions and market segments.
- Competitive Insights: Get an overview of the competitive landscape, including the market presence of major players across different geographies.
- Future Trends and Drivers: Understand the key trends and drivers shaping the future of the Global Safari Tourism Market.
- Actionable Insights: Benefit from actionable insights that can help you identify new revenue opportunities and make strategic business decisions.
Key Questions Answered:
- How is the Global Safari Tourism Market expected to evolve by 2030?
- What are the main drivers and restraints affecting the market?
- Which market segments will grow the most over the forecast period?
- How will market shares for different regions and segments change by 2030?
- Who are the leading players in the market, and what are their prospects?
Report Features:
- Comprehensive Market Data: Independent analysis of annual sales and market forecasts in US$ Million from 2024 to 2030.
- In-Depth Regional Analysis: Detailed insights into key markets, including the U.S., China, Japan, Canada, Europe, Asia-Pacific, Latin America, Middle East, and Africa.
- Company Profiles: Coverage of players such as Go Serengeti African Tours, Home To Africa Tours and Travel, Hyrax Safaris, Jungleroam Safaris, Kihindo Tours and Safaris and more.
- Complimentary Updates: Receive free report updates for one year to keep you informed of the latest market developments.
Some of the 42 companies featured in this Safari Tourism market report include:
- Go Serengeti African Tours
- Home To Africa Tours and Travel
- Hyrax Safaris
- Jungleroam Safaris
- Kihindo Tours and Safaris
- Lenchada Safaris
- Meru Slopes Tours & Safaris
- Micato Safaris
- MoAfrika Tours
- Pembury Tours
- Safari Soles
- Serengeti Smile
- Serengeti Wakanda Tours and Safaris
- Shemeji Safari Tanzania
- Sino Africa Safari
- Soul of Tanzania
- Spirit of Kenya
- Suricata Safaris
- Viva Safaris
- Wildlife Safaris
This edition integrates the latest global trade and economic shifts as of June 2025 into comprehensive market analysis. Key updates include:
- Tariff and Trade Impact: Insights into global tariff negotiations across 180+ countries, with analysis of supply chain turbulence, sourcing disruptions, and geographic realignment. Special focus on 2025 as a pivotal year for trade tensions, including updated perspectives on the Trump-era tariffs.
- Adjusted Forecasts and Analytics: Revised global and regional market forecasts through 2030, incorporating tariff effects, economic uncertainty, and structural changes in globalization. Includes segmentation by product, technology, type, material, distribution channel, application, and end-use, with historical analysis since 2015.
- Strategic Market Dynamics: Evaluation of revised market prospects, regional outlooks, and key economic indicators such as population and urbanization trends.
- Innovation & Technology Trends: Latest developments in product and process innovation, emerging technologies, and key industry drivers shaping the competitive landscape.
- Competitive Intelligence: Updated global market share estimates for 2025, competitive positioning of major players (Strong/Active/Niche/Trivial), and refined focus on leading global brands and core players.
- Expert Insight & Commentary: Strategic analysis from economists, trade experts, and domain specialists to contextualize market shifts and identify emerging opportunities.
- Complimentary Update: Buyers receive a free July 2025 update with finalized tariff impacts, new trade agreement effects, revised projections, and expanded country-level coverage.
Table of Contents
I. METHODOLOGYII. EXECUTIVE SUMMARY2. FOCUS ON SELECT PLAYERS
1. MARKET OVERVIEW
3. MARKET TRENDS & DRIVERS
4. GLOBAL MARKET PERSPECTIVE
III. MARKET ANALYSIS
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Go Serengeti African Tours
- Home To Africa Tours and Travel
- Hyrax Safaris
- Jungleroam Safaris
- Kihindo Tours and Safaris
- Lenchada Safaris
- Meru Slopes Tours & Safaris
- Micato Safaris
- MoAfrika Tours
- Pembury Tours
- Safari Soles
- Serengeti Smile
- Serengeti Wakanda Tours and Safaris
- Shemeji Safari Tanzania
- Sino Africa Safari
- Soul of Tanzania
- Spirit of Kenya
- Suricata Safaris
- Viva Safaris
- Wildlife Safaris
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 72 |
| Published | June 2025 |
| Forecast Period | 2024 - 2030 |
| Estimated Market Value ( USD | $ 35.6 Billion |
| Forecasted Market Value ( USD | $ 47.5 Billion |
| Compound Annual Growth Rate | 4.9% |
| Regions Covered | Global |
