Sake Market Report 2026

The sake market size has grown strongly in recent years. It will grow from $10.16 billion in 2025 to $10.69 billion in 2026 at a compound annual growth rate (CAGR) of 5.2%. The growth in the historic period can be attributed to cultural significance of sake in japan, established domestic consumption patterns, traditional brewing knowledge transfer, stable rice cultivation for brewing, growth of on-premise consumption channels.

The sake market size is expected to see strong growth in the next few years. It will grow to $13.22 billion in 2030 at a compound annual growth rate (CAGR) of 5.5%. The growth in the forecast period can be attributed to increasing global interest in japanese cuisine, expansion of premium alcoholic beverage demand, rising exports to western markets, growing focus on brand storytelling, innovation in sake flavor profiles. Major trends in the forecast period include premiumization of traditional sake varieties, rising demand for craft and artisanal sake, growing popularity of flavored and infused sake, expansion of international sake consumption, enhanced focus on authentic brewing practices.

The rising alcohol consumption is expected to drive the growth of the sake market going forward. Alcohol, a clear, fermentable liquid, is widely consumed as a recreational beverage. Factors such as societal norms, marketing strategies, and lifestyle changes have contributed to increased alcohol consumption. This trend benefits the sake market by boosting interest in traditional Japanese rice wine among both domestic and international consumers. For instance, in November 2025, according to the Organisation for Economic Co-operation and Development (OECD), average alcohol consumption across OECD countries reached 8.5 liters of pure alcohol per person in 2023, with several member nations exceeding 11.5 liters. Therefore, rising alcohol consumption is fueling demand for sake.

Key companies in the sake market are focusing on premium product innovations, such as terroir-driven everyday junmai daiginjo, to make high-quality sake more accessible for regular dining and casual drinking occasions. Terroir-driven everyday junmai daiginjo is crafted from highly polished, locally sourced rice and regional water to showcase a sense of place while remaining approachable for frequent consumption, delivering refined aromas and umami flavor in everyday settings. For example, in August 2025, Tsunan Sake Brewery Co., Ltd., a Japan-based brewery, launched GO TERRACE, a junmai daiginjo made from Uonuma-grown Koshihikari rice and mountain spring water, offering floral notes, gentle sweetness, and snowmelt-like umami. GO TERRACE combines premium craftsmanship with accessibility for regular meals and social gatherings.

In March 2023, Shaw-Ross International Importers, a US-based alcohol importer, acquired TYKU Sake for an undisclosed amount. This acquisition enhances Shaw-Ross International Importers' Japanese portfolio by expanding its range of premium sakes. TYKU Sake, a US-based company, is known for producing sake and other spirits.

Major companies operating in the sake market are Gekkeikan Sake Co., Ltd., Takara Shuzo Co., Ltd., Asahi Shuzo Co., Ltd. (Dassai), Tatsuuma-Honke Brewing Co., Ltd., Ozeki Co., Ltd., Hakkaisan Brewery Co., Ltd., Dewazakura Sake Brewery Co., Ltd., Kokuryu Brewery Co., Ltd., Tatenokawa Shuzo Co., Ltd., Tosatsuru Sake Brewing Co., Ltd., Homare Sake Brewery Co., Ltd., Sohomare Sake Brewery Co., Ltd., Shiragiku Shuzo Co., Ltd., Hananomai Brewing Co., Ltd., Daisekkei Sake Brewing Co., Ltd., Matsuse Sake Brewery Co., Ltd., Azuma Shuzo Co., Ltd., Dojima Sake Brewery Co., Ltd., Wakaze Sake Brewery, Nara Toyosawa Shuzo Co., Ltd.

North America was the largest region in the sake market in 2025. The regions covered in the sake market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the sake market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The sake market consists of sales of Futsushu, Tokubetsu Honjozo, Shiboritate, Nigori, and Jizake. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

This product will be delivered within 1-3 business days.