Their rich and unusual scents are what make the perfumes of Saudi Arabia widely recognized. They have grown to be substantially popular globally. These fragrances come from a deep-rooted historical past. They blend traditional elements like oud, musk, and rose. The global market is increasingly interested in their luxury and distinctiveness. Social media and online purchasing have made them more accessible internationally. High-profile collaborations and endorsements have expanded their appeal. Saudi Arabian perfumes are now celebrated as a critical part of the luxury fragrance enterprise.
Saudi Arabia Perfume Market Trends
The thriving tourism sector drives an increase in the Saudi Arabia perfume market. International visitors and a growing local luxury market drive increased sales in the country's perfume industry. Saudi Arabia hosted over 100 million tourists in 2023. This included 27 million from overseas and over 79 million domestic travelers, as reported by the World Tourism Organization. So, tourists are drawn to traditional Arabian fragrances, while locals embrace global brands. This convergence of choices encourages market diversification and innovation.The growing population of Saudi Arabia continually increases the patron base for perfumes. The contemporary population of Saudi Arabia was 37,315,410 as of March 2024, based on the Worldometer elaboration of the brand new United Nations information. The perfume market experiences persistent growth driven by diverse choices and a growing emphasis on self-care and indulgence. Many individuals are searching for personal grooming and luxury merchandise, contributing to this trend. The high disposable earnings of individuals also represent one of the essential factors catalyzing the demand for luxurious commodities, including top-rate perfumes in Saudi Arabia.
Substantial internet usage has heightened client knowledge of perfumes in Saudi Arabia. The kingdom boasts the highest number of active social media users across platforms like Instagram, Facebook, Snapchat, and Twitter. DataReportal states that during January 2023, 29.10 million social media customers were active, representing 79.3% of the population. As of early 2023, there were 42.5 million active mobile cellular connections, 115.9% of the population.
Arabian beauty influencers are emerging as modern marketers in the Saudi Arabia perfume market by leveraging their social media presence. Saudi Arabian media figure Sara Murad entered the fray in 2023 by launching her perfume brand, By Sara Murad. As a self-proclaimed perfume enthusiast and MBC1 presenter, her debut fragrance, Black Oud, is a gender-neutral blend she describes as 'bold and intense.'
The Eau de Parfum (EDP) category could lead the perfume market of Saudi Arabia
The Eau de Parfum (EDP) section may dominate the Saudi Arabia perfume market due to its longer-lasting scent and better perfume attention. Offering a luxurious enjoyment, EDPs cater to the discerning tastes of Saudi consumers, propelling massive sales and organizing themselves as a preferred demand in the Saudi Arabia perfume market.Women are anticipated to be the immediate customers in the perfume market in Saudi Arabia
In the Saudi Arabia perfume market, women are anticipated to be the primary customers because of cultural norms and alternatives. Perfumes are necessary for personal grooming and modesty in Islamic culture, prompting ladies to wear fragrances more openly. Besides, the developing emphasis on self-expression and comfort amongst ladies solidifies their dominance in driving demand for perfumes in the country.Saudi Arabia Perfume Company News
Abdul Samad Al Qurashi, Ahmed Al Maghribi Perfumes, Ajmal Perfumes, Arabian Oud, Rasasi Perfume Industry LLC., Rashat, Swiss Arabian Perfumes Group, and The Fragrance Kitchen (TFK) are among the major businesses in the Saudi Arabia Perfume Industry.In June 2023 - the Swiss Arabian Perfumes Group launched its new fragrance collection, 'Cities.' The collection is inspired by luxury and aims to offer users a unique sensory experience.
In August 2023 - Saudi Arabia's Jadwa Investment acquired a 35% equity stake in Gissah Perfumes Company, one of the fastest-growing fragrance companies in the Gulf region.
In November 2022 - Floward, an online platform, acquired Mubkhar, a perfumery, to expand sales channels and strengthen its presence in its home market and other countries such as Qatar, Saudi Arabia, and Bahrain. Mubkhar's fragrances, essences, and oils were added to Floward's product offerings.
Type - Market breakup in 4 viewpoints:
1. Eau de Parfum2. Eau de Toilette
3. Eau de Cologne
4. Eau Fraiche
Value - Market breakup in 4 viewpoints:
1. Luxury2. Mass
Gender - Market breakup in 4 viewpoints:
1. Male2. Female
3. Unisex
All the key players have been covered from 3 viewpoints:
- Overview
- Recent Development
- Revenue Analysis
Company Analysis:
1. Abdul Samad Al Qurashi2. Ahmed Al Maghribi Perfumes
3. Ajmal Perfumes
4. Arabian Oud
5. Rasasi Perfume Industry LLC.
6. Rashat
7. Swiss Arabian Perfumes Group
8. The Fragrance Kitchen (TFK)
Table of Contents
Companies Mentioned
- Abdul Samad Al Qurashi
- Ahmed Al Maghribi Perfumes
- Ajmal Perfumes
- Arabian Oud
- Rasasi Perfume Industry LLC.
- Rashat
- Swiss Arabian Perfumes Group
- The Fragrance Kitchen (TFK)
Methodology
In this report, for analyzing the future trends for the studied market during the forecast period, the publisher has incorporated rigorous statistical and econometric methods, further scrutinized by secondary, primary sources and by in-house experts, supported through their extensive data intelligence repository. The market is studied holistically from both demand and supply-side perspectives. This is carried out to analyze both end-user and producer behavior patterns, in the review period, which affects price, demand and consumption trends. As the study demands to analyze the long-term nature of the market, the identification of factors influencing the market is based on the fundamentality of the study market.
Through secondary and primary researches, which largely include interviews with industry participants, reliable statistics, and regional intelligence, are identified and are transformed to quantitative data through data extraction, and further applied for inferential purposes. The publisher's in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. These analytical tools and models sanitize the data & statistics and enhance the accuracy of their recommendations and advice.
Primary Research
The primary purpose of this phase is to extract qualitative information regarding the market from the key industry leaders. The primary research efforts include reaching out to participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions. The publisher also established professional corporate relations with various companies that allow us greater flexibility for reaching out to industry participants and commentators for interviews and discussions, fulfilling the following functions:
- Validates and improves the data quality and strengthens research proceeds
- Further develop the analyst team’s market understanding and expertise
- Supplies authentic information about market size, share, growth, and forecast
The researcher's primary research interview and discussion panels are typically composed of the most experienced industry members. These participants include, however, are not limited to:
- Chief executives and VPs of leading corporations specific to the industry
- Product and sales managers or country heads; channel partners and top level distributors; banking, investment, and valuation experts
- Key opinion leaders (KOLs)
Secondary Research
The publisher refers to a broad array of industry sources for their secondary research, which typically includes, however, is not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Patent and regulatory databases for understanding of technical & legal developments
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic new articles, webcasts, and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecasts
LOADING...
Table Information
| Report Attribute | Details |
|---|---|
| No. of Pages | 75 |
| Published | April 2024 |
| Forecast Period | 2023 - 2032 |
| Estimated Market Value ( USD | $ 2 Billion |
| Forecasted Market Value ( USD | $ 3.37 Billion |
| Compound Annual Growth Rate | 5.9% |
| Regions Covered | Saudi Arabia |
| No. of Companies Mentioned | 8 |
