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Global Scooter Market Size, Share & Trends Analysis Report by Product Type (Normal Scooter, Electric Scooter), Electric Scooter Type (Conventional Electric Scooter, Swappable Electric Scooter), Region, and Segment Forecasts, 2023-2030

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    Report

  • 110 Pages
  • November 2023
  • Region: Global
  • Grand View Research
  • ID: 5914576
Description Jump to:
The global scooter market is expected to reach USD 111.37 billion by 2030, expanding at a compound annual growth rate (CAGR) of 6.1% during the forecast period, according to the report. The rising demand for comfortable rides with a gearless driving system is propelling the growth of the scooter market. Scooters are lightweight, easy to drive, require low maintenance, and are cost-effective, thus widely preferred over other two-wheelers. Besides, the increasing adoption of rental electric scooters for local travel and sightseeing is expected to foster scooters' market growth.

However, various factors drive demand for scooters; the pandemic severely impacted scooter sales from 2019 to 2020. The pandemic has stalled all manufacturing activities globally, which has cascading effects on the production and sales of new scooters. The demand for scooters witnessed an upsurge post-pandemic due to shifting consumer preference towards cost-effective scooters. Furthermore, to increase the penetration of electric scooters, the rental business model is followed by manufacturers. Companies such as Lime, Bird, Skip, Scoot, Spin, and Segway offer electric scooters on a rental basis; the minimum ride cost is $0.15 per minute. Thus, customers prefer rental electric scooters over buying them.

As more automobile manufacturers in the Asia Pacific region are entering the scooter market, it leads to the intensification of competition. Thus, to reduce the fierce competition in the scooter market, manufacturers are adopting a market consolidation strategy. For instance, in May 2021, China-based prominent scooter manufacturer Yadea Technology Group Co., Ltd., Gogoro Inc., and Dachanging Group (DCJ) underwent a joint venture in which Yadea and DCJ invested $50 million. The strategic partnership was established to develop smart infrastructure in the country which will promote the adoption of electric scooters.

Scooter Market Report Highlights

  • The electric scooter segment is estimated to register the highest CAGR of 7.8% during the forecast period due to changing government policy & regulations to adopt electric vehicles. Besides various benefits, such as tax incentives, the low import duty of electric scooters is a crucial factor driving the electric scooter segment
  • The conventional scooter segment accounted for the largest revenue share of around 86.9% in 2022. The Conventional electric scooters are lightweight, robust, and have lower initial and maintenance costs than their counterparts, thus widely adopted by consumers.
  • Asia Pacific region held the largest market share of 66.4% in 2022. Rising popularity among consumers seeking a comfortable ride with the gearless driving system and at low operating costs compared to the other mopeds has encouraged the regional demand for scooters

Table of Contents

Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.1.1. Product type
1.1.2. Electric scooter type
1.1.3. Regional scope
1.1.4. Estimates and forecast timeline
1.2. Research Methodology
1.3. Information Procurement
1.3.1. Purchased database
1.3.2. Internal database
1.3.3. Secondary sources
1.3.4. Primary research
1.3.5. Details of primary research
1.4. Information or Data Analysis
1.5. Market Formulation & Validation
1.6. Model Details
1.7. List of Secondary Sources
1.8. List of Primary Sources
1.9. Objectives
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segment Outlook
2.2.1. Product type outlook
2.2.2. Electric scooter type outlook
2.2.3. Regional outlook
2.3. Competitive Insights
Chapter 3. Scooter Market Variables, Trends & Scope
3.1. Market Lineage Outlook
3.2. Industry Value Chain Analysis
3.3. Market Dynamics
3.3.1. Market driver analysis
3.3.2. Market restraint analysis
3.3.3. Market opportunity analysis
3.4. Scooter Market Analysis Tools
3.4.1. Industry analysis - Porter’s Five Forces
3.4.1.1. Supplier power
3.4.1.2. Buyer power
3.4.1.3. Substitution threat
3.4.1.4. Threat of new entrant
3.4.1.5. Competitive rivalry
3.4.2. PESTEL analysis
3.4.2.1. Political landscape
3.4.2.2. Technological landscape
3.4.2.3. Economic landscape
Chapter 4. Scooter Market: Product Type Estimates & Trend Analysis
4.1. Scooter Market: Key Takeaways
4.2. Scooter Market: Movement & Market Share Analysis, 2022 & 2030
4.3. Normal Scooter
4.3.1. Normal scooter market estimates and forecasts, 2018 to 2030 (USD Billion)
4.4. Electric scooter
4.4.1. Electric scooter market estimates and forecasts, 2018 to 2030 (USD Billion)
Chapter 5. Scooter Market: Electric Scooter Type Estimates & Trend Analysis
5.1. Scooter Market: Key Takeaways
5.2. Scooter Market: Movement & Market Share Analysis, 2022 & 2030
5.3. Conventional Electric Scooter
5.3.1. Conventional electric scooter market estimates and forecasts, 2018 to 2030 (USD Billion)
5.4. Swappable Electric Scooter
5.4.1. Swappable electric scooter market estimates and forecasts, 2018 to 2030 (USD Billion)
Chapter 6. Scooter Market: Regional Estimates & Trend Analysis
6.1. Regional Outlook
6.2. Scooter Market by Region: Key Takeaway
6.3. North America
6.3.1. North America Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.3.2. U.S.
6.3.2.1. U.S. Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.3.3. Canada
6.3.3.1. Canada Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4. Europe
6.4.1. Europe Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4.2. UK
6.4.2.1. UK Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4.3. Germany
6.4.3.1. Germany Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.4.4. France
6.4.4.1. France Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5. Asia Pacific
6.5.1. Asia Pacific Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.2. Japan
6.5.2.1. Japan Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.3. China
6.5.3.1. China Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.4. India
6.5.4.1. India Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.5. Australia
6.5.5.1. Australia Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.5.6. South Korea
6.5.6.1. South Korea Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.6. Latin America
6.6.1. Latin America Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.6.2. Brazil
6.6.2.1. Brazil Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.6.3. Mexico
6.6.3.1. Mexico Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7. MEA
6.7.1. MEA Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7.2. Saudi Arabia
6.7.2.1. Saudi Arabia Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7.3. South Africa
6.7.3.1. Saudi Africa Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
6.7.4. UAE
6.7.4.1. UAE Market estimates and forecasts, 2017 to 2030 (Revenue, USD Million)
Chapter 7. Competitive Landscape
7.1. Recent Developments & Impact Analysis, By Key Market Participants
7.2. Market Participant Categorization
7.2.1. Yadea Technology Group Co., Ltd.
7.2.1.1. Company overview
7.2.1.2. Financial performance
7.2.1.3. Product benchmarking
7.2.1.4. Strategic initiatives
7.2.2. Ninebot Ltd
7.2.2.1. Company overview
7.2.2.2. Financial performance
7.2.2.3. Product benchmarking
7.2.2.4. Strategic initiatives
7.2.3. NEUTRON HOLDINGS, INC.
7.2.3.1. Company overview
7.2.3.2. Financial performance
7.2.3.3. Product benchmarking
7.2.3.4. Strategic initiatives
7.2.4. Bird Rides, Inc.
7.2.4.1. Company overview
7.2.4.2. Financial performance
7.2.4.3. Product benchmarking
7.2.4.4. Strategic initiatives
7.2.5. Spin
7.2.5.1. Company overview
7.2.5.2. Financial performance
7.2.5.3. Product benchmarking
7.2.5.4. Strategic initiatives
7.2.6. GOTRAX
7.2.6.1. Company overview
7.2.6.2. Financial performance
7.2.6.3. Product benchmarking
7.2.6.4. Strategic initiatives
7.2.7. SEGWAY INC.
7.2.7.1. Company overview
7.2.7.2. Financial performance
7.2.7.3. Product benchmarking
7.2.7.4. Strategic initiatives
7.2.8. Razor USA LLC.
7.2.8.1. Company overview
7.2.8.2. Financial performance
7.2.8.3. Product benchmarking
7.2.8.4. Strategic initiatives
7.2.9. Uber Technologies Inc.
7.2.9.1. Company overview
7.2.9.2. Financial performance
7.2.9.3. Product benchmarking
7.2.9.4. Strategic initiatives
7.2.10. OKAI Inc
7.2.10.1. Company overview
7.2.10.2. Financial performance
7.2.10.3. Product benchmarking
7.2.10.4. Strategic initiatives
List of Tables
Table 1 List of abbreviations
Table 2 North America scooter market, by product type, 2018 - 2030 (USD Billion)
Table 3 North America scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 4 North America scooter market, by region, 2018 to 2030 (USD Billion)
Table 5 U.S. scooter market, by product type, 2018 - 2030 (USD Billion)
Table 6 U.S. scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 7 Canada scooter market, by product type, 2018 - 2030 (USD Billion)
Table 8 Canada scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 9 Europe scooter market, by product type, 2018 - 2030 (USD Billion)
Table 10 Europe scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 11 Europe scooter market, by region, 2018 to 2030 (USD Billion)
Table 12 Germany scooter market, by product type, 2018 - 2030 (USD Billion)
Table 13 Germany scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 14 UK scooter market, by product type, 2018 - 2030 (USD Billion)
Table 15 UK scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 16 France scooter market, by product type, 2018 - 2030 (USD Billion)
Table 17 France scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 18 Asia Pacific scooter market, by product type, 2018 - 2030 (USD Billion)
Table 19 Asia Pacific scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 20 Asia Pacific scooter market, by region, 2018 to 2030 (USD Billion)
Table 21 China scooter market, by product type, 2018 - 2030 (USD Billion)
Table 22 China scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 23 Japan scooter market, by product type, 2018 - 2030 (USD Billion)
Table 24 Japan scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 25 India scooter market, by product type, 2018 - 2030 (USD Billion)
Table 26 India scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 27 Australia scooter market, by product type, 2018 - 2030 (USD Billion)
Table 28 Australia scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 29 South Korea scooter market, by product type, 2018 - 2030 (USD Billion)
Table 30 South Korea scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 31 Latin America scooter market, by product type, 2018 - 2030 (USD Billion)
Table 32 Latin America scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 33 Latin America scooter market, by region, 2018 to 2030 (USD Billion)
Table 34 Brazil scooter market, by product type, 2018 - 2030 (USD Billion)
Table 35 Brazil scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 36 Mexico scooter market, by product type, 2018 - 2030 (USD Billion)
Table 37 Mexico scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 38 Middle East and Africa scooter market, by product type, 2018 - 2030 (USD Billion)
Table 39 Middle East and Africa scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 40 Middle East and Africa scooter market, by region, 2018 to 2030 (USD Billion)
Table 41 South Africa scooter market, by product type, 2018 - 2030 (USD Billion)
Table 42 South Africa scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 43 Saudi Arabia scooter market, by product type, 2018 - 2030 (USD Billion)
Table 44 Saudi Arabia scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
Table 45 UAE scooter market, by product type, 2018 - 2030 (USD Billion)
Table 46 UAE scooter market, by electric scooter type, 2018 - 2030 (USD Billion)
List of Figures
Fig. 1 Market research process
Fig. 2 Data triangulation techniques
Fig. 3 Primary research pattern
Fig. 4 Market research approaches
Fig. 5 Value-chain-based sizing & forecasting
Fig. 6 QFD modeling for market share assessment
Fig. 7 Market formulation & validation
Fig. 8 Scooter: Market outlook
Fig. 9 Scooter: Competitive insights
Fig. 10 Parent market outlook
Fig. 11 Related/ancillary market outlook
Fig. 12 Penetration and growth prospect mapping
Fig. 13 Industry value chain analysis
Fig. 14 Scooter market driver impact
Fig. 15 Scooter market restraint impact
Fig. 16 Scooter market strategic initiatives analysis
Fig. 17 Scooter market: Product type movement analysis
Fig. 18 Scooter market: Product type outlook and key takeaways
Fig. 19 Normal scooter market estimates and forecasts, 2018 - 2030
Fig. 20 Electric scooter market estimates and forecasts, 2018 - 2030
Fig. 21 Scooter market: Electric scooter type movement analysis
Fig. 22 Scooter market: Electric scooter type outlook and key takeaways
Fig. 23 Conventional electric scooter market estimates and forecasts, 2018 - 2030
Fig. 24 Swappable electric scooter market estimates and forecasts, 2018 - 2030
Fig. 25 Global scooter market: Regional movement analysis
Fig. 26 Global scooter market: Regional outlook and key takeaways
Fig. 27 North America market estimates and forecasts, 2018 - 2030
Fig. 28 U.S. market estimates and forecasts, 2018 - 2030
Fig. 29 Canada market estimates and forecasts, 2018 - 2030
Fig. 30 Europe. market estimates and forecasts, 2018 - 2030
Fig. 31 UK market estimates and forecasts, 2018 - 2030
Fig. 32 Germany market estimates and forecasts, 2018 - 2030
Fig. 33 France market estimates and forecasts, 2018 - 2030
Fig. 34 Asia Pacific market estimates and forecasts, 2018 - 2030
Fig. 35 Japan market estimates and forecasts, 2018 - 2030
Fig. 36 China market estimates and forecasts, 2018 - 2030
Fig. 37 India market estimates and forecasts, 2018 - 2030
Fig. 38 Australia market estimates and forecasts, 2018 - 2030
Fig. 39 South Korea market estimates and forecasts, 2018 - 2030
Fig. 40 Latin America market estimates and forecasts, 2018 - 2030
Fig. 41 Brazil market estimates and forecasts, 2018 - 2030
Fig. 42 Mexico market estimates and forecasts, 2018 - 2030
Fig. 43 Middle East and Africa. market estimates and forecasts, 2018 - 2030
Fig. 44 Saudi Arabia market estimates and forecasts, 2018 - 2030
Fig. 45 South Africa market estimates and forecasts, 2018 - 2030
Fig. 46 UAE market estimates and forecasts, 2018 - 2030

Companies Profiled

  • Yadea Technology Group Co., Ltd.
  • Ninebot Ltd
  • NEUTRON HOLDINGS, INC.
  • Bird Rides, Inc.
  • Spin
  • GOTRAX
  • SEGWAY INC.
  • Razor USA LLC.
  • Uber Technologies Inc.
  • OKAI Inc

Methodology

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Table Information

Report AttributeDetails
No. of Pages110
PublishedNovember 2023
Forecast Period2022 - 2030
Estimated Market Value ( USD ) in 2022 $ 70.26 Billion
Forecasted Market Value ( USD ) by 2030 $ 111.37 Billion
Compound Annual Growth Rate6.1%
Regions CoveredGlobal
No. of Companies Mentioned10

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About the Scooter Market

The scooter market is a subset of the motorcycle market, focusing on smaller, more lightweight vehicles. Scooters are typically powered by a small engine, and are designed for short-distance travel. They are often used for commuting, running errands, and leisurely rides. Scooters are typically more affordable than motorcycles, and are easier to maneuver in tight spaces. Scooters come in a variety of styles, from classic vintage models to modern, high-tech designs. Many scooters feature electric motors, allowing for a quieter, more efficient ride. Some models are designed for off-road use, while others are built for speed and performance. Companies in the scooter market include Vespa, Honda, Yamaha, Kymco, and Piaggio. These companies offer a wide range of scooters, from classic models to modern designs. Many of these companies also offer accessories and parts for scooters, allowing riders to customize their vehicles. Show Less Read more

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