South Korea Massage Chair Market Report and Forecast 2025-2034

The South Korea massage chair market reached a value of approximately USD 202.50 Million in 2024 . The market is projected to grow at a CAGR of 12.50% between 2025 and 2034, reaching a value of around USD 657.58 Million by 2034 .

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South Korea Massage Chair Market Growth Rate

A massage chair is a specialized seat designed to provide various massage techniques like rolling, kneading, tapping, and vibration. It's commonly used for relaxation, stress reduction, and easing joint and muscle pain. Typically equipped with mechanical parts and motors, it targets specific areas like the back, neck, shoulders, and even other body parts such as the feet, legs, and arms. Many models offer adjustable pressure levels, music, and heat therapy options.

According to the Korea National Sports Participation Survey (KNSPS), which surveyed A total of 15,656 adult males (5487 people in 2019, 4791 people in 2020, and 5378 people in 2021), the findings highlight the potential need for massage chairs as individuals seek relaxation and relief from muscle tension resulting from sports participation.

Key Trends and Developments

Growing consumer awareness regarding physical and mental health, the rising ageing population, technological advancements, and the rise in personal disposable income are the major trends impacting the South Korea massage chair market growth.

May 23, 2024

Coway Co. unveiled BeRex Mine Plus, a high-end compact massage chair, as the latest addition to its BeRex series.

January 16, 2024

At the CES event in Las Vegas, Nevada, NOUHAUS introduced its latest premium massage chair, ORBIT. Hailing from South Korea, NOUHAUS is a vibrant furniture brand specializing in life curation.

July 24, 2023

OSIM, a top player in Wellness Tech innovations, has revealed South Korean actor Hyun Bin as the ambassador for its latest flagship product, the uDream Pro well-being chair.

June 22, 2023

On Thursday, Bodyfriend, the premier manufacturer of massage chairs in South Korea, unveiled a new model named Davinci. This chair incorporates body composition analysis to provide personalized massage features.

Growing Consumer Awareness Regarding Physical and Mental Health

In our fast-paced lives, people seek stress relief. Massage chairs offer a convenient solution, aligning with health-conscious lifestyles, as perceived to enhance overall well-being.

Technological Advancements

Technological advancements in massage chairs, such as improved algorithms and sensors, provide more personalized treatments. Increased affordability broadens the user base, meeting demand in South Korea.

Rising ageing population

The growing ageing population drives the massage chair market as individuals seek convenient and cost-effective solutions for relieving muscle tension and promoting relaxation at home.

Rise in personal disposable Income

Increased personal disposable income boosts the massage chair market as consumers seek convenient at-home massage solutions, saving time and money.

South Korea Massage Chair Market Trends

The massage chair industry is fueled by advancements in technology, affordability, the ageing demographic, and convenience. Enhanced algorithms and sensors improve massage experiences, while lower costs broaden accessibility.

As the elderly population grows, there is an increasing demand for convenient home-based muscle relief and relaxation solutions. Massage chairs provide this convenience, saving users time and money compared to traditional therapy sessions.

South Korea Massage Chair Industry Segmentation

“South Korea Massage Chair Market Report and Forecast 2025-2034” offers a detailed analysis of the market based on the following segments:

Market Breakup by Nature

• Conventional
• Robotic

Market Breakup by Product

• Inversion Massage Chairs
• Zero Gravity Massage Chairs
• Targeted Massage Products
• Others

Market Breakup by End-Use

• Commercial
• Residential

Market Breakup by Distribution Channel

• Speciality Stores
• Supermarkets and Hypermarkets
• Online
• Others

South Korea Massage Chair Market Share

With the growing technological advances, the inclination toward the robotic segment is steadily increasing among the South Korean population.

They offer a more customisable massage experience that works more precisely on the targeted body part. However, conventional massage chairs are portable and can be used in any setting. They use more fundamental massage techniques including rolling, tapping, and kneading and have a more simple design. These chairs cost less when compared to robotic massage chairs.

Inversion massage chairs have been used significantly as it is portable thus boosting the market demands

Inversion massage chairs utilize gravity to provide therapeutic massages across various body regions. By distributing body weight evenly and elevating legs above the heart, zero-gravity chairs aim to enhance relaxation. Conversely, targeted massage products, often portable and available in manual or electric forms, may incorporate heat for massage. Their affordability, ease of use, and portability contribute to their market dominance. However, the full-body segment in South Korea is growing steadily due to high disposable income and living standards.

Massage chairs are widely used in South Korea in both the residential and commercial sectors

Massage chairs are widely utilized in commercial settings like spas and salons, with an increasing presence in workplaces to alleviate stress in South Korea's demanding work culture. Additionally, the residential market holds a substantial share due to the tech-savvy nature of Koreans and the perceived health benefits and innovative features of massage chairs.

Leading Manufacturers in the South Korea Massage Chair Market

The companies designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users., manufactures hydrogen water generators and massage chairs, and manufactures and sells water purifiers.

LG Electronics, Inc.

Founded in 1947, with its headquarters in South Korea, A leading figure and pioneer in consumer electronics, household appliances, and mobile communication technologies worldwide.

HUTECH Industry Co., Ltd.

Founded in 2007, with its headquarters in South Korea, the company designs and produces massage chairs and appliances aimed at providing comfort and relaxation to users.

Fuji Medical Instruments Mfg. Co., Ltd

Founded in 1954, with its headquarters in Japan, they are known for manufacturing hydrogen water generators and massage chairs, among others.

Coway Co, Ltd:

Founded in 1989, with its headquarters in South Korea, it manufactures and sells water purifiers, massage chairs, bidets, air purifiers, and water purifiers, among others.

Other South Korea massage chair market key players are Bodyfriend Co., Ltd, Bokjeong Formulation Co., Ltd, SK Magic Co., Ltd, and H Solution among others.

South Korea Massage Chair Market Trends

South Korea Massage Chair Manufacturers