Stock Cubes Global Market Report 2024

The stock cubes market size has grown strongly in recent years. It will grow from $6.84 billion in 2023 to $7.23 billion in 2024 at a compound annual growth rate (CAGR) of 5.7%. The expansion during the historical period can be attributed to changing consumer dietary preferences, growth in the food processing industry, increased urbanization, rising disposable income, and the expansion of retail distribution channels.

The stock cubes market size is expected to see steady growth in the next few years. It will grow to $8.77 billion in 2028 at a compound annual growth rate (CAGR) of 5.0%. The anticipated growth in the forecast period can be attributed to the growing demand for convenience food products, increasing consumer awareness of nutritional benefits, the expansion of e-commerce platforms, rising population and urbanization, and a focus on product innovation. Key trends expected in the forecast period include the development of innovative flavors and blends, the rising popularity of organic and natural ingredients, the adoption of sustainable and eco-friendly packaging, personalized and customized stock cubes, and an increasing focus on health and wellness trends.

The anticipated rise in demand for convenience foods is set to drive the growth of the stock cube market in the future. Convenience foods, which are easily and quickly prepared, whether frozen, dried, or canned, often incorporate stock cubes to enhance flavor and simplify meal preparation. As of July 2023, data from Food and Drinks Malaysia by SAIL Group projects a 3.0% volume increase in the convenience food sector, reaching 7,829.2 kg by 2027. This surge in demand for convenience foods serves as a key driver for the stock cube market.

The growth of the stock cubes market is further expected to be fueled by increasing dietary trends and specialized diets. These dietary patterns and preferences, driven by health factors, lifestyle choices, and nutritional considerations, have become more prevalent. Stock cubes prove versatile, catering to a wide range of dietary preferences, making them a practical choice for enhancing flavor while adhering to specific dietary trends. According to the 2022 Food and Health Survey by the International Food Information Council in May 2022, 52% of Americans followed a diet or eating routine in 2022, up from 39% in 2021. The most popular eating habits included calorie-counting (13%), plant-based (12%), mindful eating (14%), and clean eating (16%). This increasing focus on dietary trends and specialized diets contributes to the growth of the stock cubes market.

Innovation in products stands out as a prominent trend in the stock cube market, with major companies concentrating on creating inventive products to reinforce their market positions. For example, Unilever, a UK-based consumer packaged goods company, launched Knorr Mitin Shiro in April 2023, a novel stock cube powder inspired by the local Ethiopian dish Shiro Wat. Enriched with Vitamin A, this stock cube powder addresses micronutrient deficits in Ethiopia, showcasing a commitment to innovative product development.

Companies operating in the stock cubes market are also keen on developing organic and vegan stock cubes to meet the evolving preferences of consumers. These organic and vegan stock cubes, or bouillon cubes, are concentrated dehydrated blocks used to make broth for cooking. In August 2022, Veggiebel, a Belgium-based company, introduced V-cubes, featuring flavors such as chicken, beef, fish, and pad Thai. These cubes, free of gluten, allergies, yeast, soy, sugar, and palm oil, cater to consumer demands for a flexible, natural, and environmentally friendly product.

In October 2021, Gousto, a UK-based provider of recipe box services, partnered with Xampla to introduce plant-based material for bouillon cube wrappers. The edible wrappers, made from pea protein and potato starch, offer a sustainable and innovative solution, aligning with the increasing demand for eco-friendly packaging in the stock cubes market.

Major companies operating in the stock cubes market report are Nestle SA, Tesco PLC, Unilever PLC, The Kraft Heinz Company, Hormel Foods Corporation, Ajinomoto Co. Inc., McCormick and Company Inc., Bell Food Group, Goya Foods Inc., Promasidor, Patisen, Ariake Group, OXO Foods, International Dehydrated Foods Inc., Edwards and Sons Trading Company Inc., Imana Foods (SA) (PTY) Ltd., Kallo Foods Ltd., Rapunzel Naturkost GmbH, GB Foods SA, Caldos del Norte SL, Massel Australia Pty. Ltd., Marigold Health Foods Ltd., Golden Penny Foods, Anhui Zhenweiqi Seasoning Food Ltd., Knoor, Crosse and Blackwell.

Asia-Pacific was the largest region in the stock cubes market in 2023. The regions covered in the stock cubes market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the stock cubes market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The primary types of stock cubes include cubes, granules, powder, and others. Cubes, in this context, are portions of food diced into equal-sized, uniform box-shaped pieces. Stock cubes are used to add flavor to foods such as soups and stews. The product types encompass vegetables, fish, pork, chicken, and beef, and they come in different packaging formats such as boxes, sachets or packets, jars, and nature, including organic, vegan, and conventional options. These products are distributed through various channels, including food processing companies and brands, private label brands, retail sales, and food service.

The stock cubes market research report is one of a series of new reports that provides stock cubes market statistics, including stock cubes industry global market size, regional shares, competitors with a stock cubes market share, detailed stock cubes market segments, market trends, and opportunities, and any further data you may need to thrive in the stock cubes industry. This stock cubes market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The stock cubes market consists of sales of liquid stocks, and stock pots. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).


The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.